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Marty Kaplan

Marty Kaplan

Posted: September 13, 2010 04:25 PM

A riddle: What piece of political wisdom is always wrong -- but its opposite is also always wrong?

Okay, here's a hint: Willie Horton. Swift Boat Veterans for Truth. John Boehner.

The Boehner illustration was on full display last week. Ever since President Obama's first 100 days in office, when House minority leader John Boehner (R-Ohio) said his bills "make me want to throw up," Boehner has been attacking the president on every front from terrorism ("no plan to keep America safe") to health care ("Hell no, you can't!"). And for nearly two years, Obama has refused to dignify Boehner's charges with a response, instead using surrogates like Joe Biden to counter-punch.

A few weeks ago, Boehner gave a speech in Ohio demanding an extension of the Bush tax cuts for millionaires, calling on Obama to fire his entire economic team (not, by the way, a terrible idea), and asking Americans to elect a Republican Congress because "it's time to put grown-ups in charge." Someone in the White House must have finally decided that if Boehner's charges went unanswered, they would stick -- just as Lee Atwater's smear of Michael Dukakis (he'll pardon black men so they can rape and kill white women) stuck, and just as the Swift Boaters' smear of John Kerry (the guy with a Purple Heart was actually a coward in Vietnam) stuck, when the objects of their slanders didn't deign to fight back.

That's why Obama went to Cleveland last week, where he nailed Boehner in a speech of his own, hanging around Boehner's neck the cynicism of the Republican strategy: rooting for Americans' pain. The GOP economic plan, Obama said, is nothing more than this: "If I fail, they win."

The response of the political class to Obama's speech was as predictable as the sunrise. Mark McKinnon, an advisor to George W. Bush, channeled conventional wisdom, saying, "I don't think most Americans have a clue who John Boehner is and wonder why the president is lowering himself to attacking a congressman."

The media response was also a jerked knee. As an NPR correspondent explained, "Many Americans may not have heard of Congressman John Boehner, but President Obama wants you to think of the House minority leader as the Democrats' arch nemesis... Mr. Obama mentioned Boehner by name eight times today, framing him as a sort of Republican boogeyman."

So the lesson here, for budding Washington sages, is that when you're attacked, you must not respond, because you'll only be elevating your opponent, giving him a platform and publicity. Except that when you're attacked, you really must respond, because otherwise the charges will stick. Except that when you respond, the story won't be about the substance; it'll be about your strategy of demonizing your opponent, an interpretation that somehow wasn't part of the storyline when your attacker went after you in the first place. And for good measure, when you do fight back, the narrative will be that you're "on the defensive," so your show of strength will be decoded as a sign of desperation.

Two winners emerge from this capital Catch-22.

One is the political-media class, which can never get it wrong. You will always be able to muse both that there is grave danger in not responding to an attack, and also that there is grave danger in responding to an attack. Whatever the mugged guy does, you've got a way to trash him.

The other winners are the attackers. A first strike is always a good move. The more negative your attack, the more incentive you'll give the media to amplify it, because producers know that there's nothing that grabs audiences like ugly. Plus the counter-attack, if it comes, will be framed as weakness; the one who punches second will be described as on the ropes.

The loser in all this is any political figure who believes that Americans truly are sick and tired of negative campaigning and bitter partisanship, which is what Americans always say, but which usually results in winning elections. Despite the Obama team's 2008 insistence that it had learned the lessons of the Swift Boating of John Kerry (remember fightthesmears.com?), polling suggests that the dismissive way they've handled the attacks of 2009 and 2010 - he's a, you know, terrorist-loving, granny-euthanizing, Kenyan-born Muslim Marxist - hasn't been particularly effective. The bipartisan kumbaya stuff hasn't worked, either, neither in Congress nor in the country. People may say they want Gandhi, but really they want Rocky.

Now, with a stalled recovery, high unemployment, and a train wreck of an election looming, the ol' fired-up-and-ready-to-go Obama is out on the partisan hustings. It'll be something of a miracle if the president's hammering will persuade enough Americans to prevent Boehner from becoming Speaker. Maybe Sunday's New York Times story, prompted by Obama's Ohio speech and laying bare Boehner's lobbyist ties, is the first dribble of a journalistic gusher; if Americans hear how Boehner was "caught handing out checks from tobacco lobbyists to fellow Republicans on the House floor" enough times, perhaps it'll sink in.

But it's not only a lousy economy that's muting Obama's message. He's also fighting the patented no-win double-bind narrative about negativity that passes for wisdom in Washington.

This is my column from The Jewish Journal of Greater Los Angeles. You can read more of my columns here, and e-mail me there if you'd like.

 

Follow Marty Kaplan on Twitter: www.twitter.com/martykaplan

 
 
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02:40 AM on 09/17/2010
We ordinary citizens are the losers. Leadership starts at the top. This senior would gain a lot of confidence if the Whitehouse made an effort to investigate official misconduct when requested. I have been asking for an investigation into constitutional, civil and human rights violations for over 1& 1/2 years with absolutely no response from the Whitehouse. I finally put 2 videos on Youtube titled " Obama Conspiracy Letters" and " Supreme Court Fraud " in an attempt to get the Whitehouse' attention. This administration seems afraid to protect the life, liberty and pursuit of happiness of ordinary citizens. This senior feels left out. Logically, either someone is stealing the Presidents' mail or he just doesn't give a darn.
02:39 AM on 09/17/2010
Ordinary citizens aLeadership starts at the top. This senior would gain a lot of confidence if the Whitehouse made an effort to investigate official misconduct when requested. I have been asking for an investigation into constitutional, civil and human rights violations for over 1& 1/2 years with absolutely no response from the Whitehouse. I finally put 2 videos on Youtube titled " Obama Conspiracy Letters" and " Supreme Court Fraud " in an attempt to get the Whitehouse' attention. This administration seems afraid to protect the life, liberty and pursuit of happiness of ordinary citizens. This senior feels left out. Logically, either someone is stealing the Presidents' mail or he just doesn't give a darn.re the losers.
HUFFPOST SUPER USER
NABNYC
08:30 PM on 09/15/2010
I don't think that what we're seeing in this country is just typical election tactics. People are terrified. It's like the government doesn't have a clue about what is going on. Or they want to pretend that they don't know about it. So we get these nonsensical pronouncements from D.C., and everyone is looking around and asking each other: but what about the jobs? Where can we find work?

Of course the teabaggers are funded by the right-wing. We've always had a right-wing in this country, and they're often very rich. What's different is the breeding ground of today's economic devastation.

Our history books have been written to misinform the public that World War II was caused by the harsh conditions imposed on Germany in 1917, at the end of World War I. But the truth is that World War II was caused by Wall Street stealing from everyone and crashing the world's economy, which created such panic, hysteria, rage, and devastation across the world that everyone wanted to pick up a gun and blow somebody away.

This isn't just another propaganda debate between left and right. We are seeing fascism take hold in the midst of a hysterical and panicked population. So when do the Democrats step up and give us a New Deal, with a serious jobs program? They won't, that's the fact. Which means that we're headed into a dark time in the world.
01:41 PM on 09/14/2010
"The only difference I ever found between the Democratic leadership and the Republican leadership is that one of them is skinning you from the ankle up and the other, from the neck down." huey long
11:33 AM on 09/14/2010
Sarah Palin is just a celebrity. She isn't on my ballot and won't affect my voting.

I'm not going to vote for a DNC party hack over a RINO just because I'm supposed to be afraid of a Tea Partier in another state. Both choices on MY ballot are corrupt tools of the status quo. I'm not going to lend legitimacy to either. I'm voting Green because that's the only way to demonstrate to the Democratic Party that they've moved too far to the (corporate) right.

Blind support doesn't change things. Only consequences do. Till the Democrats lose more votes on the left than they gain on the right and know that fact, they will only sellout harder. I'm only voting for the Democratic wing of the Democratic Party. And you can't scare me with celebrities who aren't on my ballot.
HUFFPOST PUNDIT
ThatsTheTheWayItIs
religion, ideology, partisanship are delusional
11:21 AM on 09/14/2010
Under no circumstances can the "political-media class" be called "winners".

They got the big L written all over them.
11:02 AM on 09/14/2010
I'm glad this isn't a biased article. We all know that Democrats never go negative first.

Senate Democrats go negative early (and often)
http://voices.washingtonpost.com/thefix/senate/senate-democrats-skip-the-pret.html
HUFFPOST PUNDIT
ThatsTheTheWayItIs
religion, ideology, partisanship are delusional
11:24 AM on 09/14/2010
What you are negative about is what matters. For example, because of your opponents policies, or because he's a secret Muslim, or frees rapists (Willie Horton) or lies about military service (Swift Boat).

The earliness or oftenness of it doesn't matter, it's the content.
11:53 AM on 09/14/2010
But apparently the article only cites bad examples of Republicans and none for Democrats. Remember when Obama and Clinton were going negative on each other. I'd say that would be a good example.
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ImmanuelGoldstein
Founder of the "Brotherhood"
09:58 AM on 09/14/2010
This article illustrates the most important lesson I've learned in life.
Pay NO attention to what people SAY
Pay attention to what they DO.
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HUFFPOST PUNDIT
den1953
The best politicians are for free!
09:36 AM on 09/14/2010
It is time to give the American people a bit more credit for seeing through some of these hollow politicians, they are taking this pandering for votes to a whole new level and i suppose we have to thank the Tea party for this climate of deception in Washington today. On the one hand we see and hear the totally extreme,and on the other hand the say what the flavor of the day is politician, either way the American people are not hearing or seeing any proof of what will be done for their votes just more broken promises for nothing!
09:13 AM on 09/14/2010
And whatever the GOP ever wants to say about Nancy Pelosi, at least she knows how to Legislate.

When...did it ever become popular NOT to legislate? When did it become popular NOT to be smart, and be ridiculed for it? And this Election will prove my point. Where are all the smart people who like to pass laws to help this country going to?
09:30 AM on 09/14/2010
The years of Ronald Reagan sucked all the oxygen from this country. He made us comfortable with our dumbness and our hatred of government.
11:44 AM on 09/14/2010
It became popular not to legislate when the legislation is riddled with loopholes for special interest. The financial reform does little to prevent another crisis. The bloated health care bill is over 2,000 pages. The Medicare bill was 28 pages.
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HUFFPOST SUPER USER
PerryLogan
We don't want your guns. We just want your women.
09:07 AM on 09/14/2010
The Washington spin machine echoes an ambivalence in the voters as to negative campaigning. If asked, people will say they disapprove of negative campaigning. But they actually respond quite well to negativity, going for the nastier of the two candidates almost every time.

http://www.veoh.com/browse/videos/category/comedy/watch/v20435098G6pGP3KP
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Blueneck
Vestibulum non stultus
08:41 AM on 09/14/2010
Since, on an unconscious (or perhaps not so unconscious) level, the politician is a stand-in for the alpha male protector of the clan, people tend to be drawn to a fighter. We all want "our guy" to be on the winning side so that we -by proxy- can be winners too.

So long as the media persist in their current pattern, the Republicans have absolutely no incentive to change their ways. Unless the media is willing to "allow" the bullied to take down the bully, the bullying will continue.

People will say they are tired of the negativity, and they will continue to vote for those who perpetrate the pattern.
HUFFPOST SUPER USER
MacTheBlogger
Radical Independent. Keep your partisan BS.
08:08 AM on 09/14/2010
Until there is empirical evidence that negative campaigning doesn't work - and there isn't much of that yet - we'll continue to see both parties engaging in this childish, destructive, wasteful behavior. BOTH parties.

And of course, both parties will point the finger at the other and say, "yeah, but THOSE guys, THEY'RE even WORSE."

How proud both parties must be.
.
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elbzee
Fear is the mind-killer
02:18 PM on 09/14/2010
You've got a hell of a good point there, Mac!
08:03 AM on 09/14/2010
In my experience watching elections for over 50 years the candidate with the most money to run negative ads almost always wins and this year will certainly again prove this point. Money buys everything in politics.
pup sydney
needs of regular folks, Italy; cancer;
07:45 AM on 09/14/2010
Simple: where are and where have been the "attacks" (just saying the truth about the ghastly policies of a GOP would be an emetic for many in the uSA and would be an "attack") against the Republicans follies?
The dems and WH did not use the bully pulpit ever at all or well.
That is the tragedy of voting for them: we voted, delegated to them our rage anger toward a movement of neocons that have destroyed the country and what do they do? Certainly little they were late (or we are still waiting) and bad at giving us a voice.
The media? LOL, A chicken coop would have better reporting.