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Marty Zwilling
Marty Zwilling‘s passion is nurturing the development of entrepreneurs by providing first-hand mentoring, funding assistance, and business plan development. He is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners.

He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 225,000 Twitter followers. He is also a regular contributor to Forbes, Harvard Business Review, Business Insider, and other business information sites. He recently released his first book titled “Do You Have What It Takes To Be An Entrepreneur?”

He has a 30-year track record of demonstrated results as an executive in general management, computer software development, product management, and marketing, as well as in leading technical business transformations, conducting due diligence for investors, mentoring new technical executives, and overseeing business development, customer service, and outsourcing both onshore and offshore.

Marty began his career with IBM, holding an array of positions including executive roles in software development and professional services. Prior to launching on his professional path, Marty’s education included the attainment of Bachelor of Science Degrees in Accounting and Computer Science from the University of Illinois in Champaign-Urbana.

A resident of Fountain Hills, Arizona, Marty is a Board Member at Callaman Ventures, on the startup selection committee of the Arizona Angels Venture Group Inc., an advisor to the Arizona State University Technopolis program, Executive in Residence at the Thunderbird School of Global Management, and member of the Advisory Boards for several startups in the area.

Entries by Marty Zwilling

Is An Ideal Entrepreneur Right Brain Or Left Brain?

(3) Comments | Posted April 15, 2014 | 5:58 PM

Traditionally, the majority of entrepreneurs have been logical thinkers, problem solvers, and pay attention to details. These are the stereotypical left-brain engineers. Yet I see a big shift from the knowledge age, with its left-brain foundation, to a critical focus today on visualization, creativity, relationships, and collaboration, which are more...

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Can Startups Surf the Huge Information Tidal Wave?

(1) Comments | Posted April 5, 2014 | 3:43 PM

A tidal wave of valuable data is surging from the Internet and connected devices today, and the volume is growing exponentially each year. It's enough to drown any business which tries to fight it or ignore it, and it's an opportunity to ride higher and faster than even the successes...

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Problem Solvers Rock In This New Entrepreneur Era

(0) Comments | Posted March 27, 2014 | 5:49 PM

Perhaps sparked by the recent recession, I'm seeing a new era of the entrepreneur, with startups springing up all around. Based on my own mentoring and investing experience, the best entrepreneurs are pragmatic problem solvers. They have an uncanny ability to find elegant, easy, and fast solutions to pain points...

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Why Most People Fail to Cash in On Their Dream Idea

(1) Comments | Posted March 22, 2014 | 10:35 AM

It seems like everyone wants to be an entrepreneur and get rich these days. As a business mentor, I sometimes feel besieged by people begging for my view and support of their latest idea. In reality, I like most ideas, but I have to tell them that the real challenge...

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Will The 'Open Business' Wave Bring Real Change?

(0) Comments | Posted March 12, 2014 | 8:16 PM

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of "open businesses," spawned by the Internet and social media. These are responding to the demands of this...

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10 Clues That an Entrepreneur Is in Over His Head

(1) Comments | Posted December 29, 2013 | 4:48 PM

If an entrepreneur doesn't find themselves in over their head at least 20 percent of the time, they are probably not pushing the limits, not taking enough risk, and probably not working on an idea that's worth doing. The challenge in to know when and how to ask for help,...

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Should Work Relationships Ever Be Friendships or More?

(1) Comments | Posted November 9, 2013 | 3:26 PM

We all have to communicate and collaborate with other people at work, but most of us start out instinctively trying to maintain an emotional distance from others in the work environment. In fact, most employee training courses recommend the distance if the work relationship crosses management levels, and most management...

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7 Myths About Ethics Which Will Hurt Your Business

(5) Comments | Posted October 27, 2013 | 1:04 AM

New entrepreneurs tend to focus only on getting the product right, and assume that the right culture and ethics will come later simply by hiring good people. In fact, they need an early focus on developing their moral compass, as well as setting the right ethical tone. Building an ethical...

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Tips for Gen-Y On How To Be A Great Entrepreneur

(1) Comments | Posted September 19, 2013 | 11:41 PM

A lot of executives have noticed that the workplace is being flooded by a new generation of workers, and they are questioning who will be the winners, and who will be the losers. In reality, Gen-Y is here, and they are already inheriting our businesses, so let's figure out how...

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5 Rules of Thumb for Startup Financial Projections

(2) Comments | Posted May 28, 2013 | 11:04 AM

Most entrepreneurs struggle with financial projections, not wanting to commit to numbers they can't deliver, and having no clue what investors might consider reasonable. However, making no projections, or non-credible projections will get your startup marked as unfundable. I recommend a simple set of guidelines, which work for at least...

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Big Data Is Getting Bigger As a Startup Opportunity

(2) Comments | Posted May 1, 2013 | 2:34 PM

Even though "Big Data" has now been around for a few years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing. According to IBM, companies have captured more data in the last two years than in the previous 2000 years. This...

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Startups Must Adapt to New Customer Buying Dynamics

(3) Comments | Posted March 22, 2013 | 11:09 AM

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don't make a...

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10 More Creative Ways to Finance Your Startup

(0) Comments | Posted March 7, 2013 | 10:58 AM

Every startup needs access to capital, whether for funding product development, for initial rollout efforts, acquiring inventory, or paying that first employee. Most entrepreneurs think first of bank loans as the primary source of money, only to find out that banks are really the least likely benefactors for startups. Thus...

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Start a Business That Fits Your Idea of Having Fun

(0) Comments | Posted January 7, 2013 | 3:21 PM

You are an aspiring entrepreneur, eager to dump the corporate grind and work to the beat of your own drummer, but you can't come up with that killer idea to save the world. What are the alternatives that will give you the independence you crave and challenge your business acumen?

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Software Patents Have Become a Start-up Nightmare

(2) Comments | Posted December 12, 2012 | 4:39 PM

I always advise software start-ups to file patents to protect their "secret sauce" from competitors, and to increase their valuation. The good news is that a patent can scare off or at least delay competitors, and as a "rule of thumb" patents can add up to $1 million to your...

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10 Tips to Help a Business Leader Quit While on Top

(0) Comments | Posted November 14, 2012 | 12:35 PM

For most business leaders, their current role is not where they intend to stay until they die. At the right time, they all intend to make a graceful exit, and leave while still perceived to be on top of their game. The challenge is how to know and exit gracefully...

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5 Steps to Successful Marketing With Multiple Media

(0) Comments | Posted October 22, 2012 | 1:08 PM

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. None should be...

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7 Facts of Business Life for Aspiring Entrepreneurs

(6) Comments | Posted October 18, 2012 | 10:07 AM

When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead I more often hear things like "Where do I start?" I find that the basics are actually the hardest to answer, just like your parents found out...

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5 Key Questions to Gauge the Culture in Your Startup

(0) Comments | Posted October 4, 2012 | 6:30 PM

Many investors will assert that company culture trumps strategy every time, in predicting the long-term success of a new startup. Obviously, both are important, so it behooves every entrepreneur to start early in setting the right tone for his own company, and every new team member should be gauging both...

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How to Create a Culture Shift in the Age of Illogic

(1) Comments | Posted September 26, 2012 | 1:29 PM

I'm a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. In today's world, it seems that emotion, not logic, sparks the new trends that become culture, and drives our devotion or disappointment in new products and...

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