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Marty Zwilling
Marty Zwilling‘s passion is nurturing the development of entrepreneurs by providing first-hand mentoring, funding assistance, and business plan development. He is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners.

He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 225,000 Twitter followers. He is also a regular contributor to Forbes, Harvard Business Review, Business Insider, and other business information sites. He recently released his first book titled “Do You Have What It Takes To Be An Entrepreneur?”

He has a 30-year track record of demonstrated results as an executive in general management, computer software development, product management, and marketing, as well as in leading technical business transformations, conducting due diligence for investors, mentoring new technical executives, and overseeing business development, customer service, and outsourcing both onshore and offshore.

Marty began his career with IBM, holding an array of positions including executive roles in software development and professional services. Prior to launching on his professional path, Marty’s education included the attainment of Bachelor of Science Degrees in Accounting and Computer Science from the University of Illinois in Champaign-Urbana.

A resident of Fountain Hills, Arizona, Marty is a Board Member at Callaman Ventures, on the startup selection committee of the Arizona Angels Venture Group Inc., an advisor to the Arizona State University Technopolis program, Executive in Residence at the Thunderbird School of Global Management, and member of the Advisory Boards for several startups in the area.

Entries by Marty Zwilling

8 Reasons to Initiate a Startup While Job Searching

(1) Comments | Posted April 24, 2015 | 11:25 PM

If you are one of the many professionals still trapped between jobs by circumstances outside your control, or are about to dump the loser job you have now, you should be actively defining and starting your own business, in parallel with looking for that ideal job. Let me explain why...

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Are You Trying to Be All Things to All Customers?

(0) Comments | Posted April 16, 2015 | 7:45 PM

Your business can't be all things to all people, and excel at anything. Every entrepreneur and every business needs a strategy to keep them focused. In fact, in this new world of pervasive interactivity, it's time to rethink even how to develop a strategy. Strategy used to come from the...

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5 Principles for Deriving Winning Business Insights

(0) Comments | Posted April 9, 2015 | 6:15 PM

I often hear the popular notion that successful entrepreneurs are built from a single heroic insight or a single innovation. This is just plain wrong. The business world is a symphony of players and elements that only works when everything interconnects harmoniously. Continuous innovation and continuous learning are required for...

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7 Entrepreneur Types Drive Change on a Global Scale

(2) Comments | Posted April 2, 2015 | 11:34 PM

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.

What does it...

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Is Your Use of Social Media for Marketing Working?

(0) Comments | Posted March 26, 2015 | 7:00 PM

Isn't it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results,...

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How to Be an Entrepreneur Who Can See Around Corners

(2) Comments | Posted March 8, 2015 | 6:26 PM

Every entrepreneur realizes that change is now the norm, and they have to adapt their business quickly to survive and prosper. In fact, the best entrepreneurs seem to see breakthrough changes coming even before they really happen, and are able to turn them into huge new opportunities. In the trade,...

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Subscription Business Models Are Startup Favorites

(1) Comments | Posted March 1, 2015 | 12:24 PM

Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low...

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Great Entrepreneurs Sell Solutions, Not Technology

(0) Comments | Posted February 19, 2015 | 9:03 PM

Even though I love technology, I always cringe when an entrepreneur starts his investor pitch to me by touting his new technology. They have forgotten that new technologies are perceived by most customers as causing more pain than the problems they eliminate. I chastise these startups to highlight the solution...

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Smart Entrepreneurs Use Resource Constraints to Win

(0) Comments | Posted February 13, 2015 | 6:21 PM

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise -- not enough money, time, customers, or support from the right players. Ironically, as a startup investor and mentor, I have seen too many failures caused by just the opposite -- too much money...

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Taking Your Startup Public Is Fraught With Negatives

(0) Comments | Posted January 31, 2015 | 7:47 PM

In the old days, every entrepreneur dreamed of easily taking their startup public, and making it big. Today the rate of startups going public (IPO -- Initial Public Offering) is up from the dead zone, but is still less than half the rate of 15 years ago. Smart entrepreneurs now...

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The Right Marketing for a New Business Costs Least

(0) Comments | Posted January 22, 2015 | 2:53 PM

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid...

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10 Keys to Turning Business Systems Into More Profit

(0) Comments | Posted January 17, 2015 | 5:42 PM

Successful entrepreneurs often start with a "random" idea, but they quickly focus their efforts and follow a "system" to organize their startup and maximize the clout of their activities. Too many entrepreneur "wannabes" never get past the idea stage, or strike out randomly in many directions, hoping that their passion...

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10 Actions to Make Sure Your New Business Will Scale

(0) Comments | Posted January 10, 2015 | 3:18 PM

Investors will tell you that they love to put money into startups that are scalable, and ready to scale. But what does that really mean? Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a...

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Don't Be A Product Leader Still Failing In Business

(0) Comments | Posted January 2, 2015 | 1:01 PM

In building successful businesses, I find that creating a new and innovative product or service is usually the easy part. The hard part is providing the leadership required to align and motivate all the constituents and players - from engineers, to investors, vendors, and ultimately customers. Great entrepreneurs are not...

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Driving Your Startup With Fear Has Bad Consequences

(0) Comments | Posted December 25, 2014 | 10:07 PM

Trying to be a business leader by instilling fear in your employees and partners is never a good approach, but it is particularly devastating in a startup. Yet I see this approach used all too often by new entrepreneurs, most of whom are not natural tyrants, but who are fighting...

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7 Ways to Feed the Growth Beast in Every Business

(0) Comments | Posted December 18, 2014 | 8:44 PM

"If you build it, they will come." It's a line from an old movie "Field of Dreams" which is still leading to the demise of too many startups, led by entrepreneurs who really started their business to build an exciting new product or service. Most struggle with the idea and...

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7 Ways A Business Message Gets Lost In The Process

(0) Comments | Posted December 11, 2014 | 10:16 AM

Most business mentors tell me that the single biggest problem they have to deal with in small companies is the lack of open, honest, and effective communication, both from the top down and from the bottom up. Some entrepreneurs forget that talking is not communicating. Fortunately these skills can be...

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6 Marketing 101 Tips for Technology Entrepreneurs

(0) Comments | Posted December 4, 2014 | 2:34 PM

Marketing is everything these days. You can have the best technology, but if customers don't know you exist, or they don't know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little...

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Focus On Profits Is Not Enough For A Great Business

(1) Comments | Posted November 28, 2014 | 9:19 AM

It's always been tough to start a new business, even when the bottom line was just making a profit to stay alive. A few years ago, a second focus of sustainability ("green") was added as a requirement for respectability. Now I often hear a third mandate of social responsibility. Entrepreneurs...

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10 Trust Secrets You Need to Practice in Business

(3) Comments | Posted November 21, 2014 | 11:34 AM

One of the first harsh realities that every entrepreneur has to learn is that most of the things that are critical to startup success are outside of their direct control. Just because you dream it and build it, doesn't mean they will come -- that encompasses not only customers, but...

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