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Marty Zwilling
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Marty Zwilling‘s passion is nurturing the development of entrepreneurs by providing first-hand mentoring, funding assistance, and business plan development. He is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners.

He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 225,000 Twitter followers. He is also a regular contributor to Forbes, Harvard Business Review, Business Insider, and other business information sites. He recently released his first book titled “Do You Have What It Takes To Be An Entrepreneur?”

He has a 30-year track record of demonstrated results as an executive in general management, computer software development, product management, and marketing, as well as in leading technical business transformations, conducting due diligence for investors, mentoring new technical executives, and overseeing business development, customer service, and outsourcing both onshore and offshore.

Marty began his career with IBM, holding an array of positions including executive roles in software development and professional services. Prior to launching on his professional path, Marty’s education included the attainment of Bachelor of Science Degrees in Accounting and Computer Science from the University of Illinois in Champaign-Urbana.

A resident of Fountain Hills, Arizona, Marty is a Board Member at Callaman Ventures, on the startup selection committee of the Arizona Angels Venture Group Inc., an advisor to the Arizona State University Technopolis program, Executive in Residence at the Thunderbird School of Global Management, and member of the Advisory Boards for several startups in the area.

Entries by Marty Zwilling

5 Reasons Startups Need Revenue As Well As Users

(0) Comments | Posted June 25, 2016 | 1:03 PM

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $400B. Twitter showed no focus on revenue in the first five years, but was able...

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10 Ways To Use Analytics To Supercharge Your Business

(0) Comments | Posted February 17, 2016 | 12:25 PM

Traditional business intelligence (and data mining) software does a very good job of showing you where you've been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application...

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5 Key Actions To Maximize Entrepreneur Productivity

(1) Comments | Posted January 2, 2016 | 12:41 PM

If you define your self-worth as an entrepreneur by how busy you are, it's time to find another lifestyle. We all know people who are extraordinarily busy, but never seem to accomplish anything. For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and...

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6 Reasons Why Bigger Is Not Better In Your Startup

(1) Comments | Posted December 26, 2015 | 9:56 PM

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Focus is the art of limiting your...

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10 Practices That Lead To The Demise Of Any Business

(0) Comments | Posted December 5, 2015 | 10:56 AM

Unfortunately, many entrepreneurs seem to prefer to fail their way to the top, rather than do some research and learn from the successes and mistakes of others. It seems to be part of the "fail fast, fail often" mantra often heard in Silicon Valley. As an advisor to...

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4 Ways Entrepreneurs Can Create More Innovations

(1) Comments | Posted November 28, 2015 | 1:17 PM

In today's fast moving world of business startups, learning trumps knowing every time. What established businesses know through experience keeps them from looking for the new and innovative ways to do what they do better, cheaper, and faster. I'm convinced that's why most mature companies are slowing down or buying...

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6 of the Best Reasons for Declining Investor Funding

(2) Comments | Posted August 14, 2015 | 12:07 AM

As an angel investor to startups, I'm still surprised to find entrepreneurs who expect investors to give them money, and assume no strings attached. Would you do that if it was your money? If the entrepreneur wants total control of their own venture, with no one looking over their shoulder,...

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10 Reasons for Startups to Be Wary of Outsourcing

(1) Comments | Posted July 25, 2015 | 12:13 AM

These days, it is almost impossible to find a small business where everything is done at the home location, by full-time employees. We are in the age of outsourcing, by any of many popular names, including subcontracting, freelancing, and virtual assistants. These approaches allow your startup to grow more rapidly,...

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10 Reasons for Joining the New Startup Wave Now

(0) Comments | Posted July 18, 2015 | 2:51 PM

Since the recession, and at least partially sparked by it, I'm seeing a real resurgence of entrepreneurial spirit, and more startup activity than ever before. I believe the days of the "job work" mentality are thankfully waning, with more people looking to get satisfaction by making the world a better...

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8 Ways Startups Spend Resources Without Adding Value

(0) Comments | Posted July 12, 2015 | 12:49 PM

Every entrepreneur I know is short on resources, including time, money, and skills. The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. Waste in a startup is any activity that spends resources, but...

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10 Startup Practices That Usually Lead to Disaster

(0) Comments | Posted July 4, 2015 | 12:01 PM

Starting a new business is a serious undertaking. Yet many aspiring entrepreneurs I know approach it as a fun project, get-rich quick scheme, or perhaps an expensive hobby. Others quit their day jobs and commit everything to their new passion, without regard for their own well-being, or the welfare of...

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8 Ways Entrepreneurs Can Lead With New Work Models

(0) Comments | Posted June 26, 2015 | 7:54 PM

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on...

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10 Recommendations for Entrepreneurs Who Hate Norms

(0) Comments | Posted June 19, 2015 | 11:30 PM

Every culture and community puts pressure on its members to follow the norms. Even young people who start out wanting to be different are called "freaks," and most are slowly bent back into the norm by the time they "grow up." Maybe that's why so many entrepreneurs struggle with building...

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Angel Investors Are Still the Lifeblood of Startups

(1) Comments | Posted June 4, 2015 | 2:56 PM

Entrepreneurs who require funding for their startup have long counted on self-accredited high net worth individuals ("angels") to fill their needs, after friends and family, and before they qualify for institutional investments ("VCs"). New crowd funding platforms on the Internet, like Kickstarter and IndieGoGo, as well as the

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How to Stay Fully Charged As a New Entrepreneur

(0) Comments | Posted May 21, 2015 | 2:26 PM

New entrepreneurs routinely jump into a startup with a full charge of passion and energy, but often find themselves drained of both after a few months by the workload and challenges. As a result, burnout and loss of passion are consistently listed among the top causes of startup failure, according...

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How to Find the Best City for Your Type of Startup

(0) Comments | Posted May 15, 2015 | 5:34 PM

Even in this age of globalization and virtualization, the geographic area where you choose to live and work can still make or break your startup business. I still have to tell some entrepreneurs that even with the best idea, they have to move to Silicon Valley to find the investors...

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Be a Winning Entrepreneur in the New Sharing Economy

(2) Comments | Posted May 7, 2015 | 12:46 PM

The pervasive ability and need to communicate constantly and globally through the Internet and smartphones is incenting everyone to get more out of their own assets and time, and capitalize on the idle resources of others. This new sharing economy is rapidly becoming the new business of sharing, with major...

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10 Tips for Startups to Survive the Current Turmoil

(0) Comments | Posted May 2, 2015 | 6:22 PM

A perfect storm is an expression that describes an event where a rare combination of circumstances aggravate an environment drastically. In the entrepreneur world, I feel we are in such a situation now for new startups, with the confluence of business recovery, the explosion of new digital technologies,...

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8 Reasons to Initiate a Startup While Job Searching

(1) Comments | Posted April 24, 2015 | 11:25 PM

If you are one of the many professionals still trapped between jobs by circumstances outside your control, or are about to dump the loser job you have now, you should be actively defining and starting your own business, in parallel with looking for that ideal job. Let me explain why...

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Are You Trying to Be All Things to All Customers?

(0) Comments | Posted April 16, 2015 | 7:45 PM

Your business can't be all things to all people, and excel at anything. Every entrepreneur and every business needs a strategy to keep them focused. In fact, in this new world of pervasive interactivity, it's time to rethink even how to develop a strategy. Strategy used to come from the...

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