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Marty Zwilling
Marty Zwilling‘s passion is nurturing the development of entrepreneurs by providing first-hand mentoring, funding assistance, and business plan development. He is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners.

He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 225,000 Twitter followers. He is also a regular contributor to Forbes, Harvard Business Review, Business Insider, and other business information sites. He recently released his first book titled “Do You Have What It Takes To Be An Entrepreneur?”

He has a 30-year track record of demonstrated results as an executive in general management, computer software development, product management, and marketing, as well as in leading technical business transformations, conducting due diligence for investors, mentoring new technical executives, and overseeing business development, customer service, and outsourcing both onshore and offshore.

Marty began his career with IBM, holding an array of positions including executive roles in software development and professional services. Prior to launching on his professional path, Marty’s education included the attainment of Bachelor of Science Degrees in Accounting and Computer Science from the University of Illinois in Champaign-Urbana.

A resident of Fountain Hills, Arizona, Marty is a Board Member at Callaman Ventures, on the startup selection committee of the Arizona Angels Venture Group Inc., an advisor to the Arizona State University Technopolis program, Executive in Residence at the Thunderbird School of Global Management, and member of the Advisory Boards for several startups in the area.

Entries by Marty Zwilling

6 of the Best Reasons for Declining Investor Funding

(2) Comments | Posted August 14, 2015 | 1:07 AM

As an angel investor to startups, I'm still surprised to find entrepreneurs who expect investors to give them money, and assume no strings attached. Would you do that if it was your money? If the entrepreneur wants total control of their own venture, with no one looking over their shoulder,...

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10 Reasons for Startups to Be Wary of Outsourcing

(1) Comments | Posted July 25, 2015 | 1:13 AM

These days, it is almost impossible to find a small business where everything is done at the home location, by full-time employees. We are in the age of outsourcing, by any of many popular names, including subcontracting, freelancing, and virtual assistants. These approaches allow your startup to grow more rapidly,...

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10 Reasons for Joining the New Startup Wave Now

(0) Comments | Posted July 18, 2015 | 3:51 PM

Since the recession, and at least partially sparked by it, I'm seeing a real resurgence of entrepreneurial spirit, and more startup activity than ever before. I believe the days of the "job work" mentality are thankfully waning, with more people looking to get satisfaction by making the world a better...

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8 Ways Startups Spend Resources Without Adding Value

(0) Comments | Posted July 12, 2015 | 1:49 PM

Every entrepreneur I know is short on resources, including time, money, and skills. The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. Waste in a startup is any activity that spends resources, but...

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10 Startup Practices That Usually Lead to Disaster

(1) Comments | Posted July 4, 2015 | 1:01 PM

Starting a new business is a serious undertaking. Yet many aspiring entrepreneurs I know approach it as a fun project, get-rich quick scheme, or perhaps an expensive hobby. Others quit their day jobs and commit everything to their new passion, without regard for their own well-being, or the welfare of...

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8 Ways Entrepreneurs Can Lead With New Work Models

(0) Comments | Posted June 26, 2015 | 8:54 PM

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on...

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10 Recommendations for Entrepreneurs Who Hate Norms

(0) Comments | Posted June 20, 2015 | 12:30 AM

Every culture and community puts pressure on its members to follow the norms. Even young people who start out wanting to be different are called "freaks," and most are slowly bent back into the norm by the time they "grow up." Maybe that's why so many entrepreneurs struggle with building...

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Angel Investors Are Still the Lifeblood of Startups

(0) Comments | Posted June 4, 2015 | 3:56 PM

Entrepreneurs who require funding for their startup have long counted on self-accredited high net worth individuals ("angels") to fill their needs, after friends and family, and before they qualify for institutional investments ("VCs"). New crowd funding platforms on the Internet, like Kickstarter and IndieGoGo, as well as the

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How to Stay Fully Charged As a New Entrepreneur

(0) Comments | Posted May 21, 2015 | 3:26 PM

New entrepreneurs routinely jump into a startup with a full charge of passion and energy, but often find themselves drained of both after a few months by the workload and challenges. As a result, burnout and loss of passion are consistently listed among the top causes of startup failure, according...

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How to Find the Best City for Your Type of Startup

(0) Comments | Posted May 15, 2015 | 6:34 PM

Even in this age of globalization and virtualization, the geographic area where you choose to live and work can still make or break your startup business. I still have to tell some entrepreneurs that even with the best idea, they have to move to Silicon Valley to find the investors...

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Be a Winning Entrepreneur in the New Sharing Economy

(2) Comments | Posted May 7, 2015 | 1:46 PM

The pervasive ability and need to communicate constantly and globally through the Internet and smartphones is incenting everyone to get more out of their own assets and time, and capitalize on the idle resources of others. This new sharing economy is rapidly becoming the new business of sharing, with major...

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10 Tips for Startups to Survive the Current Turmoil

(0) Comments | Posted May 2, 2015 | 7:22 PM

A perfect storm is an expression that describes an event where a rare combination of circumstances aggravate an environment drastically. In the entrepreneur world, I feel we are in such a situation now for new startups, with the confluence of business recovery, the explosion of new digital technologies,...

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8 Reasons to Initiate a Startup While Job Searching

(1) Comments | Posted April 25, 2015 | 12:25 AM

If you are one of the many professionals still trapped between jobs by circumstances outside your control, or are about to dump the loser job you have now, you should be actively defining and starting your own business, in parallel with looking for that ideal job. Let me explain why...

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Are You Trying to Be All Things to All Customers?

(0) Comments | Posted April 16, 2015 | 8:45 PM

Your business can't be all things to all people, and excel at anything. Every entrepreneur and every business needs a strategy to keep them focused. In fact, in this new world of pervasive interactivity, it's time to rethink even how to develop a strategy. Strategy used to come from the...

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5 Principles for Deriving Winning Business Insights

(0) Comments | Posted April 9, 2015 | 7:15 PM

I often hear the popular notion that successful entrepreneurs are built from a single heroic insight or a single innovation. This is just plain wrong. The business world is a symphony of players and elements that only works when everything interconnects harmoniously. Continuous innovation and continuous learning are required for...

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7 Entrepreneur Types Drive Change on a Global Scale

(2) Comments | Posted April 3, 2015 | 12:34 AM

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.

What does it...

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Is Your Use of Social Media for Marketing Working?

(0) Comments | Posted March 26, 2015 | 8:00 PM

Isn't it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results,...

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How to Be an Entrepreneur Who Can See Around Corners

(3) Comments | Posted March 8, 2015 | 7:26 PM

Every entrepreneur realizes that change is now the norm, and they have to adapt their business quickly to survive and prosper. In fact, the best entrepreneurs seem to see breakthrough changes coming even before they really happen, and are able to turn them into huge new opportunities. In the trade,...

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Subscription Business Models Are Startup Favorites

(1) Comments | Posted March 1, 2015 | 1:24 PM

Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low...

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Great Entrepreneurs Sell Solutions, Not Technology

(0) Comments | Posted February 19, 2015 | 10:03 PM

Even though I love technology, I always cringe when an entrepreneur starts his investor pitch to me by touting his new technology. They have forgotten that new technologies are perceived by most customers as causing more pain than the problems they eliminate. I chastise these startups to highlight the solution...

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