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Marty Zwilling
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Marty Zwilling‘s passion is nurturing the development of entrepreneurs by providing first-hand mentoring, funding assistance, and business plan development. He is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners.

He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 225,000 Twitter followers. He is also a regular contributor to Forbes, Harvard Business Review, Business Insider, and other business information sites. He recently released his first book titled “Do You Have What It Takes To Be An Entrepreneur?”

He has a 30-year track record of demonstrated results as an executive in general management, computer software development, product management, and marketing, as well as in leading technical business transformations, conducting due diligence for investors, mentoring new technical executives, and overseeing business development, customer service, and outsourcing both onshore and offshore.

Marty began his career with IBM, holding an array of positions including executive roles in software development and professional services. Prior to launching on his professional path, Marty’s education included the attainment of Bachelor of Science Degrees in Accounting and Computer Science from the University of Illinois in Champaign-Urbana.

A resident of Fountain Hills, Arizona, Marty is a Board Member at Callaman Ventures, on the startup selection committee of the Arizona Angels Venture Group Inc., an advisor to the Arizona State University Technopolis program, Executive in Residence at the Thunderbird School of Global Management, and member of the Advisory Boards for several startups in the area.

Blog Entries by Marty Zwilling

Big Data Is Getting Bigger As a Startup Opportunity

(2) Comments | Posted May 1, 2013 | 2:34 PM

Even though "Big Data" has now been around for a few years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing. According to IBM, companies have captured more data in the last two years than in the previous 2000 years. This...

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Startups Must Adapt to New Customer Buying Dynamics

(3) Comments | Posted March 22, 2013 | 11:09 AM

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don't make a...

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10 More Creative Ways to Finance Your Startup

(0) Comments | Posted March 7, 2013 | 10:58 AM

Every startup needs access to capital, whether for funding product development, for initial rollout efforts, acquiring inventory, or paying that first employee. Most entrepreneurs think first of bank loans as the primary source of money, only to find out that banks are really the least likely benefactors for startups. Thus...

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Start a Business That Fits Your Idea of Having Fun

(0) Comments | Posted January 7, 2013 | 3:21 PM

You are an aspiring entrepreneur, eager to dump the corporate grind and work to the beat of your own drummer, but you can't come up with that killer idea to save the world. What are the alternatives that will give you the independence you crave and challenge your business acumen?

...
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Software Patents Have Become a Start-up Nightmare

(2) Comments | Posted December 12, 2012 | 4:39 PM

I always advise software start-ups to file patents to protect their "secret sauce" from competitors, and to increase their valuation. The good news is that a patent can scare off or at least delay competitors, and as a "rule of thumb" patents can add up to $1 million to your...

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10 Tips to Help a Business Leader Quit While on Top

(0) Comments | Posted November 14, 2012 | 12:35 PM

For most business leaders, their current role is not where they intend to stay until they die. At the right time, they all intend to make a graceful exit, and leave while still perceived to be on top of their game. The challenge is how to know and exit gracefully...

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5 Steps to Successful Marketing With Multiple Media

(0) Comments | Posted October 22, 2012 | 1:08 PM

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. None should be...

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7 Facts of Business Life for Aspiring Entrepreneurs

(6) Comments | Posted October 18, 2012 | 10:07 AM

When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead I more often hear things like "Where do I start?" I find that the basics are actually the hardest to answer, just like your parents found out...

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5 Key Questions to Gauge the Culture in Your Startup

(0) Comments | Posted October 4, 2012 | 6:30 PM

Many investors will assert that company culture trumps strategy every time, in predicting the long-term success of a new startup. Obviously, both are important, so it behooves every entrepreneur to start early in setting the right tone for his own company, and every new team member should be gauging both...

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How to Create a Culture Shift in the Age of Illogic

(1) Comments | Posted September 26, 2012 | 1:29 PM

I'm a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. In today's world, it seems that emotion, not logic, sparks the new trends that become culture, and drives our devotion or disappointment in new products and...

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Start-ups Must Balance Social Media Costs vs. Value

(2) Comments | Posted August 22, 2012 | 2:01 PM

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn't entirely free. Most social media outlets don't require a subscription charge, but they certainly require an investment --...

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Trial and Error for Business Social Media Will Fail

(6) Comments | Posted July 30, 2012 | 11:22 AM

Most startups, and many big businesses, still don't have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms with little thought given to goals, objectives, or metrics and ultimately give...

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Entrepreneurs Who Can See Around the Corner

(6) Comments | Posted July 20, 2012 | 5:05 PM

The ultimate compliment that any entrepreneur can get is that they can "see around corners." This is a statement that they are willing and able to (and successful at) projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional...

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Startups Today Need Anticipatory Customer Service

(2) Comments | Posted June 12, 2012 | 10:02 AM

Customer service has always been reactionary, meaning someone to wake up and answer website email requests. That's just not sufficient to hold today's fickle, less loyal, and ready-to-jump customer. Great startups are getting ahead of the game with "anticipatory customer service," like providing smart phone access to product and account...

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What Does a Startup Have to Do to Get Noticed?

(3) Comments | Posted May 31, 2012 | 3:58 PM

The space for startups is more crowded than ever. First of all, it's now international, so you have startups from every country in the world competing for your customer's attention and their business. Then there is the Internet, delivered through every media, including your smart phone, where the volume of...

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Early Predictors of Long-Term Survival for Startups

(3) Comments | Posted April 16, 2012 | 1:59 PM

I'm always looking for evidence of early startup characteristics that might be predictors of long-term success. Every investor has his own list, usually based on his own very small sample, or simply his gut feeling. Of course, we would all like to have a magic list based on more definitive...

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10 Ways Successful Entrepreneurs Beat the Odds

(4) Comments | Posted April 9, 2012 | 4:05 PM

Did you ever wonder why some entrepreneurs always seem to have all the luck and success, while others never seem to catch a break? As an Angel investor, I quickly learned that luck has very little to do with it, and I now look for some personal characteristics and leadership...

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10 Mental Toughness Fundamentals for Entrepreneurs

(5) Comments | Posted March 29, 2012 | 6:57 PM

In sports, mental toughness is defined as the ability to focus on and execute solutions, especially in the face of adversity. If anyone in business ever needed mental toughness, it's an entrepreneur. Investors tell me that startup success is all about execution, all while facing determined competitors and overcoming customers'...

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Investors Seek Entrepreneurs With Fire in the Belly

(1) Comments | Posted March 21, 2012 | 5:26 PM

I've noticed that some entrepreneurs seem to have no trouble attracting investors, while others with a great business plan struggle. The reality is that "angel investors" are humans, and personal traits often make or break the relationship, even before the investment is considered.

On the top line, angel investors look...

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Entrepreneurs: Connect to Today's Customer Network

(0) Comments | Posted March 8, 2012 | 6:25 PM

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact with each...

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