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Marty Zwilling
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Marty Zwilling‘s passion is nurturing the development of entrepreneurs by providing first-hand mentoring, funding assistance, and business plan development. He is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners.

He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 225,000 Twitter followers. He is also a regular contributor to Forbes, Harvard Business Review, Business Insider, and other business information sites. He recently released his first book titled “Do You Have What It Takes To Be An Entrepreneur?”

He has a 30-year track record of demonstrated results as an executive in general management, computer software development, product management, and marketing, as well as in leading technical business transformations, conducting due diligence for investors, mentoring new technical executives, and overseeing business development, customer service, and outsourcing both onshore and offshore.

Marty began his career with IBM, holding an array of positions including executive roles in software development and professional services. Prior to launching on his professional path, Marty’s education included the attainment of Bachelor of Science Degrees in Accounting and Computer Science from the University of Illinois in Champaign-Urbana.

A resident of Fountain Hills, Arizona, Marty is a Board Member at Callaman Ventures, on the startup selection committee of the Arizona Angels Venture Group Inc., an advisor to the Arizona State University Technopolis program, Executive in Residence at the Thunderbird School of Global Management, and member of the Advisory Boards for several startups in the area.

Blog Entries by Marty Zwilling

Scaling a Business by Cloning Yourself Is Tough

Posted February 22, 2012 | 02/22/12 03:42 PM ET

Many writers have outlined the critical success factors for product companies, like sell every unit at a profit, patent the design, and continuous product improvement. But recently I was asked about success factors for services startups, and I quickly realized that there is very little published to help the thousands...

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10 Hiring Shortcuts No Young Company Can Afford

Posted February 22, 2012 | 02/22/12 12:12 PM ET

Every startup with any traction quickly reaches a point where they need to hire employees to grow the business. Unfortunately, this always happens when pressures are the highest, and business processes are ill-defined. At this point you need superstars and versatile future executives, yet your in-house hiring processes and focus...

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Texting Is Killing Real Business Communication

3 Comments | Posted January 13, 2012 | 01/13/12 11:18 AM ET

Whether it's a business or personal interaction, multiple studies show that as much as 50-65 percent of the communication is nonverbal. That means that people who are addicted to text messaging and email may be sending only half the message, and receivers often misinterpret even that half.

Yet...

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Many Entrepreneurs Suffer From the Peter Principle

8 Comments | Posted January 4, 2012 | 01/04/12 05:19 PM ET

Most people think that the Peter Principle (employee rises to his level of incompetence) only applies to large organizations. Let me assure you that it is also alive and well within start-ups. There I see founders and managers who are stalled transplants from large organizations, and technologists trying to run...

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Check the Work Ethic In Your Company, If You Dare

5 Comments | Posted January 3, 2012 | 01/03/12 02:52 PM ET

Great entrepreneurs have long been the epitome of people with a great work ethic. But many complain to me that it is becoming harder and harder to find team members and employees who demonstrate and live the same culture. Somewhere along the way, work ethic seems to have been replaced...

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If You Think Making Money Is Hard, Try a Nonprofit

Posted December 19, 2011 | 12/19/11 02:23 PM ET

A common misconception I often hear in the start-up world is that nonprofits are easy and safe, since they don't have to pay taxes, and they don't have to make a profit for their shareholders. In reality, from the feedback I get from nonprofit executives, exactly the opposite is true.

...
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10 Rules for Picking a Company Name That Sticks

Posted December 13, 2011 | 12/13/11 11:47 AM ET

First things first -- your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today's small world, it's a...

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Most Great Entrepreneurs Don't Drop Out of Harvard

Posted December 6, 2011 | 12/06/11 02:14 PM ET

Many believe that entrepreneurs are born, not made. While I agree that successful company builders usually have a natural inclination to be entrepreneurs, a good education helps polish that apple. There are people who are natural musicians, but that doesn't mean we don't try to teach them music.

Of course,...

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Test Your Aptitude for Business Internet Jargon

Posted November 26, 2011 | 11/26/11 04:19 PM ET

Many of the businesses and entrepreneurs I know still don't realize that they need to use and understand the Internet, even if their interest is not e-commerce. Maybe you have also heard a lot of Internet terms, but are not sure you can explain how, when, and why they are...

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5 Easy Steps to Your Own E-Commerce Startup for $100

Posted November 18, 2011 | 11/18/11 12:53 AM ET

If you have a unique creation or invention, and you are not selling it around the world on the Internet, now is the time to start. The cost of entry has never been lower. Anyone can be an entrepreneur today, without a huge investment, bank loans, venture capitalists, or Angels.

...
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Savvy Entrepreneurs Adopt More Good Habits

Posted November 1, 2011 | 11/01/11 12:55 PM ET

Most of the entrepreneurs I know realize they have some bad habits, like maybe procrastination or not listening well, so they focus on dropping these. New studies indicate that a more productive approach would be adopting new good habits and behaviors that clearly move your business forward, like good time...

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Ten Tips on How to Get the Entrepreneur X-Factor

Posted October 21, 2011 | 10/21/11 12:27 PM ET

To be successful as an entrepreneur, you don't have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra, like Simon Cowell is searching for on the X-Factor, that you can't quite put your finger on. But the entrepreneurs that have...

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Celebrity Endorsements are Hot For Startups Today

Posted October 18, 2011 | 10/18/11 03:41 PM ET

Most startups dream of attracting a celebrity endorsement, and assume that it will take their startup to the stars. There have been some "famous" recent successes in this regard, such as Charlie Sheen using Twitter to promote Internships.com, as well as some failures, including MyFavorites.com using...

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10 Quotes That Tag You as a High Risk Entrepreneur

Posted October 7, 2011 | 10/07/11 05:45 PM ET

Every entrepreneur needs to be honest about their strengths and weaknesses, and realistic about their reasons for choosing the startup route. For any entrepreneur, even the best business opportunities, if entered for the wrong reasons, will likely fail. Some of these reasons seem obvious, so forgive me for restating, but...

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Women Entrepreneurs Take on Too Much at Once

Posted September 28, 2011 | 09/28/11 04:05 PM ET

Women entrepreneurs are starting small businesses at approximately twice the national average for all startups. Despite some inaccurate stereotypes, the evidence is that they are in every industry, from small consulting firms to medical high technology. As a result, there have also been many new resources and mentors...

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Entrepreneur Success: It's Not Always About You

Posted September 21, 2011 | 09/21/11 03:08 PM ET

Many entrepreneurs forget that their success is more about helping other people than about personally becoming famous, or overcoming the odds and getting rich. A successful business has to satisfy customers with a strong team, by helping them solve problems, save money, or experience more pleasure. That means more focus...

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Investors Love Top Startup Incubator Graduates

Posted August 25, 2011 | 08/25/11 07:17 PM ET

Business incubators for sharing services were all the rage back in the days of the dot-com bubble (700 for profit, many more non-profit). About that time the bubble burst, causing more than 80 percent of them to disappear. Now they are coming back, and the best even provide...

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Entrepreneurs Need to Think Globally at the Start

Posted August 22, 2011 | 08/22/11 07:47 PM ET

New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as "glocalization," means you have to design and deliver global solutions that have total relevance to every local market in which you operate.

...
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Ten Tenets to Live By When Starting a Business

Posted August 17, 2011 | 08/17/11 01:49 PM ET

If you expect to succeed in the thrill-a-minute, roller coaster ride of a startup, let me assure you it takes more than a good idea, a rich uncle, and luck. In fact, the idea is often the least important part of the equation. Investors tell me that they look at...

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What Entrepreneurs Can Learn From Reality TV

Posted August 14, 2011 | 08/14/11 06:15 PM ET

I'm not much of a television person, but my family loves one of the popular "reality" shows, called So You Think You Can Dance, so I'm sort of forced to watch it every week on Fox. Over time, I've concluded that even startup entrepreneurs can learn a few...

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