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Mateo Gutierrez
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Mateo started his career at Electronic Arts and lead the way for innovative product and marketing strategies spanning some of EA’s most successful products from the Ultima Online series to the Sims. Mateo has successfully implemented social media strategies in virtual world’s like with some 100 million registrations worldwide to increase registrations, engagement and transactions 10 fold. More recently Mateo lead the social marketing effort at Demand Media, a comScore ranked top 20 most trafficked network, where he implemented social marketing strategies and tracking methodologies recognized industry wide. Currently Mateo is the CEO of Socialtyze - a leading provider of social media marketing and technology services working with over 200 brands.

Entries by Mateo Gutierrez


(0) Comments | Posted August 22, 2013 | 3:26 PM

Marky Zuck wants to connect the earth... to the Internet.

"We want to make it so that anyone, anywhere -- a child growing up in rural India who never had a computer -- can go to a store, get a phone, get online, and get access to all of...

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Social Media Hyper-narcissism? I Blame Jackson Pollock

(0) Comments | Posted July 2, 2013 | 11:42 AM

Have we become a society of amoral self-documentarians, where opinion alone reigns supreme as if it were valid each time in its own right simply by virtue of being uttered? Are we now a world where coercion through carefully crafted ideas is becoming a lost practice drowned in the openness...

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The Ethics of Social Media Marketing

(2) Comments | Posted December 3, 2012 | 2:45 PM

A sensitive topic we've all grappled with as social media professionals is the subject of ethics in social media marketing practices, specifically: the proper uses of, often times, very personal data. The story is complex and one blog post will certainly not solve the many ethical dilemmas that data privacy...

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Why FB's Algo Changes Are a Good Thing for Brands

(2) Comments | Posted October 22, 2012 | 3:33 PM

Like most things that seem, at first, a bit peculiar, or perhaps even slightly challenging, historical context usually helps to lend some calm to the situation. When it comes to the recent changes Facebook has made to its fan page edge rank algorithms, this holds true.

In recent weeks...

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Good Games -- Is It possible?

(3) Comments | Posted January 27, 2012 | 9:05 PM

My career started in massively multi-player online games and it stayed there for a long time. At some point about eight or so years out, I got tired of making products that helped adolescent boys sit around all day fantasizing of being a swashbuckling dragon slayer hero on a horse...

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I Had a Dream...

(4) Comments | Posted January 15, 2012 | 8:04 PM

I had a dream, last night.

I dreamt I was in the woods, and it got complicated fast: There were guides in tangerine helmets (no seriously they were like giant tangerines) who warned me that I needed to make thistle helmets that sparkled and kept away bad people and lit...

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(1) Comments | Posted January 13, 2012 | 7:26 AM

A colleague at work recently shared a Facebook infographic with me from the folks at, and it got me thinking. Take a look...


To summarize: People like positive posts (and they're happy to let you know that with the...

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