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Mateo Gutierrez
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I've been working in the tech-internet world for about 15 years now. I've started a couple companies, worked at big multi-nationals and a few small start-ups. Through those experiences I have developed an appreciation for data and technology, specifically, in the ability for the two to both help us understand things more accurately (the "data") and have a means to act on that knowledge (the "technology").

I am the CEO & Founder of IMPKT ( Our philosophy and mission for IMPKT is to use data and technology to help solve a great problem that we all face: environmental decline, in particular, climate change. We probably can't solve climate change in it's entirety with IMPKT but we can certainly make some tremendous headway and influence a new way of thinking about how we humans inhabit and tend to the only home we have. At the core of my mission is the belief that if my father's generation was willing to fight and die in a world war to save their country (and arguably the world) then we can certainly reconsider our creature comforts and consumption patterns in order to influence a viable future for humanity. Don't you think?

Entries by Mateo Gutierrez


(0) Comments | Posted August 22, 2013 | 3:26 PM

Marky Zuck wants to connect the earth... to the Internet.

"We want to make it so that anyone, anywhere -- a child growing up in rural India who never had a computer -- can go to a store, get a phone, get online, and get access to all of...

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Social Media Hyper-narcissism? I Blame Jackson Pollock

(0) Comments | Posted July 2, 2013 | 11:42 AM

Have we become a society of amoral self-documentarians, where opinion alone reigns supreme as if it were valid each time in its own right simply by virtue of being uttered? Are we now a world where coercion through carefully crafted ideas is becoming a lost practice drowned in the openness...

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The Ethics of Social Media Marketing

(2) Comments | Posted December 3, 2012 | 2:45 PM

A sensitive topic we've all grappled with as social media professionals is the subject of ethics in social media marketing practices, specifically: the proper uses of, often times, very personal data. The story is complex and one blog post will certainly not solve the many ethical dilemmas that data privacy...

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Why FB's Algo Changes Are a Good Thing for Brands

(2) Comments | Posted October 22, 2012 | 3:33 PM

Like most things that seem, at first, a bit peculiar, or perhaps even slightly challenging, historical context usually helps to lend some calm to the situation. When it comes to the recent changes Facebook has made to its fan page edge rank algorithms, this holds true.

In recent weeks...

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Good Games -- Is It possible?

(3) Comments | Posted January 27, 2012 | 9:05 PM

My career started in massively multi-player online games and it stayed there for a long time. At some point about eight or so years out, I got tired of making products that helped adolescent boys sit around all day fantasizing of being a swashbuckling dragon slayer hero on a horse...

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I Had a Dream...

(4) Comments | Posted January 15, 2012 | 8:04 PM

I had a dream, last night.

I dreamt I was in the woods, and it got complicated fast: There were guides in tangerine helmets (no seriously they were like giant tangerines) who warned me that I needed to make thistle helmets that sparkled and kept away bad people and lit...

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(1) Comments | Posted January 13, 2012 | 7:26 AM

A colleague at work recently shared a Facebook infographic with me from the folks at, and it got me thinking. Take a look...


To summarize: People like positive posts (and they're happy to let you know that with the...

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