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Matt Wilson

Matt Wilson

Posted: June 22, 2010 11:38 AM

Want a Book Deal? Start a Blog

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Today it is easier than ever to generate a following online for your work. If you are producing excellent content in your niche and expanding your personal brand your chances of landing a book deal are at an all time high. If you are looking for a book deal, prove to publishers that you have what it takes by starting a blog and getting people to listen.

These five authors started out as bloggers and now have landed themselves big time book deals courtesy of Under30CEO.com the resource for young entrepreneurs.


Author: Matt Gallagher

Book: Kaboom

Matt Gallagher originally started his blog when he was deployed to serve in Iraq as a way to share experiences with his friends and family, "no one likes the blast email," he said. In May 2008, the Army made him shut it down. Two months later, the Washington Post published an article about the Army shutting down a soldier's blog, which gained the attention of publishers who offered him a book deal shortly after. His book, sharing experiences serving in Iraq, came out in March.

Author: Pamela Slim

Book: Escape from Cubicle Nation

Originally starting her blog as a class assignment, Pamela went from about 100 to 20,000 visits in 24 hours when her blog was linked up by author Guy Kawasaki.

She found different ways of directing traffic to her site, "I spent a lot of time reading and commenting on other people's blogs when I first started blogging. I also closely followed the work of some of my very favorite bloggers, took copious notes on their writing style, approach and insight."

Author: Christian Lander

Book: Stuff White People Like

Christian started his blog in January 2008 and a month later it was featured on NPR's Talk of the Nation, to debate whether the site is considered racist or satire. By March 2008, he had a book deal with Random House.


Author: Shauna James Ahern

Book: Gluten Free Girl

When Shuana James Ahern began her blog in 2006, she wasn't just another online presence raving about her favorite foods and recipes. Her added-value was blogging specifically about simple methods for cooking and buying products for the ever growing gluten-free population. A year later she was writing a book.

Authors: Lauren Leto and Ben Bator

Book: Texts From Last Night

Not every book deal today requires a solid writing style or expertise in a specific subject-matter. Just ask Lauren Leto and Ben Bator who came up with a concept everyone could easily identify with. People around the world submit their texts and the most entertaining ones are posted on the site. It was that simple. The 192-page book was released in stores in January. While securing a book deal was a major success, it was by no means a slowing down of the site, which currently gets about 4 million hits per day.

Setting up a blog is easy. Wordpress.com is a popular site or if you use Gmail, you basically already have an account on blogger.com. Now go off and be the next success story. But don't just start ranting about that annoying cashier at the grocery store. To have a good blog, you should have a focus, know your audience and write about what you care about.

This article originally appeared on Under30CEO and was written by Uptin Saiidi .

 

Follow Matt Wilson on Twitter: www.twitter.com/MattWilsontv

 
 
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HUFFPOST SUPER USER
bleubunny
Technically, we were beyond survival.
06:33 AM on 06/23/2010
I don't know if they produce any actual good books though.
03:03 AM on 06/24/2010
They don't. Never mind what David Shields says
11:55 PM on 06/22/2010
Is there any evidence that the books produced by these bloggers actually work in the long form, have cultural value, or reach as many readers (or more) than their blogs do? Or is "securing a book contract" the gold standard for success? In my experience as an editor, writer, blogger, and reader, the one-off vignette form used in blogs can sometimes make for a hilarious book, but doesn't always translate well to a continuous read, unless the blogger is equally skillful as an author (or has an editor) who understands how to shape a series of short pieces into book-length form.
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HUFFPOST BLOGGER
Matt Wilson
01:04 AM on 06/25/2010
Hi Hope, interesting thoughts here. Some of the "cultural phenomena" books out there just started as a blogging hobby--so that's fantastic they got book deals out of it. A lot of people who are looking for book deals need to prove to the publisher that they are worth their investment; that people want to read their stuff and hopefully will buy the book. That's the call the publisher needs to make. So all in all if you want a deal, or want a following for a book you are planning on writing--start a blog.
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BlackJAC
It's better to be a black king than a white knight
02:07 PM on 06/22/2010
What about those of us who are trying to move narrative fiction rather than a collection of humorous observations?

http://www.despair.com/blogging.html