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Matthew Appelbaum

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Focus On The Total Package To Survive Economy

Posted: 08/01/2012 2:55 pm

While the national unemployment rate hovers around 8.2 percent, Boulder's unemployment rate has consistently beaten the national average for the past three years. That's not to say that the city hasn't been impacted by the recession. It has, but not to the extent of other cities.

I'd like to say it's because Boulderites are an incredible breed of entrepreneurs, our businesses are savvy, and we saw it coming in time to prepare. But other cities also have great entrepreneurs, and strong businesses.

So what's working for Boulder? It's our focus on the total package.

Boulder is a lifestyle. People want to be here for the recreation, the culture and the opportunity to be a part of something with global impact. The Boulder culture is not about competing with other cities to attract the biggest employers. It's about keeping the businesses we already have, finding the right mix of companies to complement existing businesses and creating a culture of innovation that grows new companies.

Boulder creates and enhances our culture of innovation in several significant ways:

  • We enhance quality of life attributes. Boulder's vibrant community depends on careful attention to creating, protecting and sustaining an environment that provides recreational amenities, supports biking and alternative transportation modes, and ensures a high quality of life that attracts and retains a talented pool of creative workers. Boulder has carefully preserved more than 45,000 acres of open space and built an infrastructure that fosters alternative transportation for commuters and access to Colorado's great outdoors. This attention to "Life in Boulder" is a tremendous asset when recruiting businesses and employees who want to take it to the next level.
  • We provide sponsorship support and active engagement to key industry clusters -- clean tech, natural and organic products, digital media and active living -- all of which have a large number of innovative, small start-up companies as well as mature, larger companies that work together to nurture local growth and success.
  • The city partners with private and public business-support groups -- the Innovation Center of the Rockies, the Small Business Development Center, Colorado Labs, the University of Colorado, the Boulder Chamber -- to ensure collaborative approaches and problem solving in support of business growth and retention. It's not up to any one organization to create a solution. We collaborate -- the support groups and the companies who call Boulder home. Some of the strongest board rooms are the many coffee shops across the city where entrepreneurs and Fortune 500 companies brainstorm new innovations and mentor start-ups.
  • City staff pays attention to the space and amenity needs of fast-growing companies. Boulder is careful to consider how the city's zoning regulations can better respond to the needs of these companies in a manner consistent with other community values. In 2012, the city is conducting a Primary Employer Study and Economic Sustainability Strategy that gathers input from businesses and informs area master plans for future development or redevelopment.
  • Boulder leads a coordinated and targeted business outreach program. City staff, the Chamber, the Boulder Economic Council and Downtown Boulder meet regularly with the management of Boulder's primary employers to learn about the companies' needs and plans and to work on business retention and coordination of business resources to support these companies.


Boulder's focus on the total package is working because we're not just a job, or just a nice place to live. We're a diverse community focused on business retention, a culture of innovation that attracts entrepreneurs and fully committed to pushing the envelope in business and recreation. It's win-win for residents and employers.

 
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While the national unemployment rate hovers around 8.2 percent, Boulder's unemployment rate has consistently beaten the national average for the past three years. That's not to say that the city hasn'...
While the national unemployment rate hovers around 8.2 percent, Boulder's unemployment rate has consistently beaten the national average for the past three years. That's not to say that the city hasn'...
 
 
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HUFFPOST SUPER USER
speedyexpress48
Make a little wish, koron dari mayottari
02:45 AM on 08/07/2012
Boulder is a nice place to live for sure (and somewhat affordable if you are renting an apartment), but the local government...yeah, no.
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golfvue3
It's all ball bearings these days.
06:58 PM on 08/02/2012
Failed to mention the benefits of oil/gas drilling. Plentiful natural resources providing jobs and cheap(er) energy help a lot.

http://www.coga.org/index.php/Economic%20Benefits

Too bad our current admin is doing nearly everything possible thru the Lisa Jackson EPA to put a lid on this.
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essbird
IOKIYANO
01:45 PM on 08/03/2012
Bogus propaganda talking point.

Offshore oil and shale drilling permits and drilling activity has increased under Obama. You can find the proof in numerous sources on line, but one hard piece of evidence is the dramatic fall in natural gas prices for domestic NG. There is a glut, and industry is slowing down to compensate for overproduction. Obama HAS put regulations on drillers to capture emissions, but that's a good thing to all but the most rabid Obama haters, and it hasn't hurt the price of gas.

So put that in your pipe and smoke it. Just not too close to the many wells that have opened up recently.
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golfvue3
It's all ball bearings these days.
06:42 PM on 08/03/2012
oil drilling permits down in gulf
http://www.nola.com/opinions/index.ssf/2012/02/obama_administration_needs_to_1.html

EPA continues to put more regs in place - please don't tell me that makes drilling any easier....
04:09 PM on 08/02/2012
I just spent the past year in Boulder and loved it and was sad to have had to move. Everything the author says is true. However, Boulder is blessed with fantastic geography, nearby recreation opportunities, climate, as well as a large, vibrant University. These are attributes that simply cannot be replicated by other communities. I would argue that this is the foundation for Boulders continued success. Boulder has always had an idyllic aura about it, whether from artists, musicians, rock climbers, cyclists or scientists. The business and community leaders have done a fantastic job on capitalizing on its qualities. The rich keep getting richer, and in Boulder's case the foundation of it's wealth were in place long before concerted efforts were made attract tech companies and start-ups.
02:46 PM on 08/02/2012
It sound all nice and well planned, but for all this it still comes down whether we make the subordinate substitute for human resources & energy, so-called money, available to do all this. This is either to release human resources & energy, or reward them. Further, it lacks focus on matters which preserve the existence of a community. A community exists on their development in three areas: morally, socially, and academically. For your information Google The World Monetary Order to Come”.
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essbird
IOKIYANO
01:47 PM on 08/03/2012
You lost me with "morally." How does that become one of the three most important legs of the stool, and what does it mean?

Then when you brought in the wold monetary order, I fell off your bus.
01:56 AM on 08/04/2012
We are aware that matters in life should follow rules to avoid collisions with other, hence we have a road code. We have been given guide lines to avoid us to become unnatural, hence will make us extinct. These guide lines are written in “The Moral Laws”, i.e. a transcript of the character of our Creator which will establish harmony... peace with yourself, peace with your neighbour, peace with your Creator.
Concerning “The World Monetary Order”; It will make sense to you when the present economic system collapse. Read it anyway and send me your comments?
12:22 PM on 08/02/2012
Here are some "not so idyllic" facts about Boulder from the US Census Bureau.
-- From 2000 to 2010 Boulder's population grew just 2.9% while the state grew 16.9%

-- In 2010, whites were 88% of Boulder's population but only 81.3% of Colorado's population

-- In 2010, blacks were 0.9% of Boulder's population but 4% of Colorado's population.

-- In 2010, Hispanics were 8.7% of Boulder but 20.7% of Colorado.

-- In 2007, Boulder had 0.5% of business firms owned by blacks (1.7% in Colorado)

-- In 2007, Boulder had 1.9% of business firms owned by Hispanics (6.2% in Colorado)

These numbers would suggest that whatever "success" Boulder has enjoyed has come at the expense of restricting opportunities for minorities. I see nothing to brag about here.
01:35 AM on 08/08/2012
This was awesome. So the liberal utopia is white people supported by a research university and they brag about political correctness?
11:48 AM on 08/02/2012
Ah, but it is still Colorado, quickly becoming Alabama.
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HUFFPOST SUPER USER
speedyexpress48
Make a little wish, koron dari mayottari
02:40 AM on 08/07/2012
Uh, I don't think so...we're turning more liberal by the day?
11:47 AM on 08/02/2012
I'd like to know the current demographics of Boulder. Gingerjade's comments about the city supporting those who can afford to live there is what I have heard from friends who have lived in beautiful Boulder, along with the fact that there are few people of color who live there. So maybe it is not realistic or desirable that other places try to emulate what Boulder has done, especially given our country's current demographics. I'd like to hear about a city that supports women and people of color and provides access to education and employment for all its citizens, not just a select few.
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HUFFPOST SUPER USER
mikeydjd83
08:40 AM on 08/02/2012
Many people fail to understand that it is nearly impossible to focus on the total package. Money is all that matters.

"(Alexander) Hamilton saw the 'pursuit of happiness' (as in the total package) in the form of the greatness of the state as being above the happiness of its citizens. To the extent that the two were at odds, Hamilton would choose the former ... ." Unfortunately, the greatness of the state is about material gains. Period.

Read more at

http://lifeamongtheordinary.blogspot.com/2012/03/pursuit-of-happiness-part-one.html
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HUFFPOST SUPER USER
clearasmud
Obama Is Nothing More Than A Moderate Republican
07:34 AM on 08/02/2012
Hey Applebaum, want to do something really constructive. Instead of giving away the farm in order to steal businesses from other American cities why don't you go after foreign businesses to move to Denver? That would help America.
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gingerjade
Poetess, WildWoman, Seeker of Edges
09:50 PM on 08/01/2012
The dark underbelly of Boulder is that we have a rather large (for our size) homeless population that is harassed with 'camping' laws and turned away from the shelter from April to October. There is NO affordable housing, just greedy developers that exploit the fact that Boulder is a wonderful place to live and people want to be here. Those that can afford to live here are supported, while those that cannot are treated like dirt, and every attempt is made to run them off. We should be able to do better than this, with all the "spiritually focused" rich people. Let's get creative and 'walk the talk' to take care of everyone in our community. Instead of buying another outfit for your dog, take a homeless person to lunch and LISTEN. It can happen to anyone.
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HUFFPOST SUPER USER
TruelyFedUp
Ethics is nothing else than reverence for life.
02:16 PM on 08/02/2012
It must be mandated that it is the right of every American to a share of the land and the resources they need to make themselves self sustaining. How can the city whthhold from the people's use 45,000 acres of land yet not find anywhere for people that have no place in a exploitive, for-profit, capitalist system to be alive?

Help those people that want or need it to create free, self sustaining eco-villages to live in. Let them help build them and then run them. Model them on the style of college campuses with shared kitchens, dining halls, laundries, clinics, libraries, etc. Modest housing, and organic veggie gardens and small farming for their food supply. There are way too many resources in this country for anybody to ever have to be homeless or hungry but it is the twin evils of profits and hoarding that makes it so. Let's fix this by demanding that it be different.
09:22 PM on 08/02/2012
Actually, there's lots of affordable housing in Boulder. I live in an permanently affordable home myself, as do dozens of my neighbors. However, since Boulder is a desirable place for so many people and in a market economy, developers and landlords can charge what they want, opportunities for low-cost housing (both rentals and owned) are snapped up quickly.

The homeless population is a diverse group -- you can't paint them with a broad brush. Some are working, some are not, some are living in temporary housing such as EFAA and the Homeless Shelter, some spend their days sitting outside the library getting drunk and stoned. Some are mentally ill, others are chronically physically ill, others are alcoholics and drug users. Some are all four at once. Others are sober and relatively healthy. Some have lived in Boulder or Boulder County for decades. Others moved here because the weather is generally mild and people are generally tolerant.

We can try to take care of "everyone" in our community, but what happens when the next 100 homeless people come into town? And the next 100 after that? This is a county-wide, state-wide, national issue and Boulder can't solve it all by ourselves.
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HUFFPOST SUPER USER
gerald4
licensed mechanical and electrical engineer
05:28 PM on 08/01/2012
Good PR and Sales Job for Boulder.