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Matthew Collis
Matthew Collis is a creative and analytical professional who has managed marketing and communications campaigns for leading North American organizations, such as Bell Canada, IXACT Contact, and the Interactive Advertising Bureau of Canada. Matthew’s expertise is in content marketing, social media, and PR. You can reach him at or connect with him on LinkedIn.

Entries by Matthew Collis

5 Ways to Make Your Content Marketing More Effective

(3) Comments | Posted May 26, 2015 | 12:03 AM

2015-05-26-1432611870-6221442-ContentMarketing.jpg According to Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers are taking advantage of content marketing. And Curata found that the vast majority of marketers plan to boost their content marketing spend. But not all content marketing is created equal. While...

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7 Things Every Business Must Do When Responding to Online Reviews

(2) Comments | Posted April 25, 2015 | 7:08 PM

2015-04-25-1430003146-797173-Feedbackreviews.jpg Let's face it, knowing how to properly handle and manage online reviews isn't just important, it's a must. 85% of customers read online reviews for local businesses and this number is likely to further increase.

When your business gets positive online...

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7 Social Media Mistakes Every Company Needs to Avoid

(0) Comments | Posted March 25, 2015 | 5:24 PM

2015-03-25-1427305704-8424439-Socialmediamistakes.jpgAre you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide. In this article I'll discuss some...

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Get More People to Share Your Content on Social Media With These Top 6 Tips

(1) Comments | Posted February 27, 2015 | 1:32 PM

2015-02-27-Getyourcontentsharedonsocialmedia.png According to Shareaholic, last year social media shares drove more traffic to websites than search engines. This means that it's more important than ever to develop content with social sharing in mind.

Who doesn't want their content to go viral...

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5 Musts for a Successful Business Blog

(2) Comments | Posted January 16, 2015 | 11:50 AM

It's 2015 and perhaps you're thinking of ways to boost your blog's performance. Maybe you need ideas on how to maximize the popularity and success of your blog but don't know where to start. If so, this article is for...

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How Content Marketing, SEO, and Social Media Work Together

(3) Comments | Posted November 24, 2014 | 9:01 AM

Content marketing, SEO, and social media should work together synergistically. Each should be its own instrument, working together to create a perfect harmony. But you're wondering just how to integrate the three to produce great business results, right? You're curious about...

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6 Powerful Tips to Effective Content Curation

(0) Comments | Posted September 29, 2014 | 9:45 PM

2014-09-29-Contentmarketingandcontentcurationtips.jpgContent marketing is hot, with businesses everywhere implementing content marketing strategies. As a result, content curation has emerged and is becoming increasingly more popular. According to a survey by Trapit, 74% of marketers say curation is an important element of their content...

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11 Remarkable Email Marketing Tips You Need to Implement Right Away

(1) Comments | Posted August 26, 2014 | 5:30 PM

According to KissMetrics, a customer intelligence and web analytics company, "Email has nearly three times as many user accounts as Facebook and Twitter combined." In fact, it reaches 2.9 billion people. Email marketing isn't just important, it should be a key...

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3 Surefire Ways to Increase the Reach of Your Blog Posts

(2) Comments | Posted July 28, 2014 | 10:18 AM

2014-07-28-Makeyourblogpostsgoviralwithbestpractices.jpg Are you looking to get more people reading your blog posts? Wondering how to supercharge their reach and get a consistent flow of new subscribers? In this article I'll outline three great ways you can increase traffic to your blog and...

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Top 5 Tips for Growing Your Social Media Following

(0) Comments | Posted June 24, 2014 | 2:44 PM

2014-06-23-Socialmediafollowing.jpg Wouldn't it be nice to create a Facebook or Twitter page and then magically get the right people liking and following you? And get those same people to spread the word about your company? Unfortunately, it just doesn't work that way....

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5 Tips to Successful Content Marketing

(0) Comments | Posted May 8, 2014 | 3:57 PM

Great marketers know that content marketing simply works; it is a proven approach to help organizations achieve their key marketing objectives. But too many professionals are jumping into content marketing without proper planning and lack the required information to create...

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Top 5 Social Media Tools Every Marketer Needs to Know About

(1) Comments | Posted March 28, 2014 | 3:58 PM

For both small companies and mega-brands alike, social media can pose a tremendously powerful opportunity to engage with customers, industry influencers, and prospects.

An effective digital marketer will be acutely aware of conversations online that are relevant to their brand...

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6 Essential Ingredients to Compelling Online Content

(0) Comments | Posted March 7, 2014 | 10:14 AM

There's a lot that goes into great online content. In this article, I've compiled six of my top ingredients to compelling, effective content that will help you achieve all of your content marketing goals and objectives. We live in a...

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