Along with hosting a wide array of content, SXSW Interactive has become a showplace for companies trying to bring their brands to life for the thousands of people who attend the conference. As the price of a SXSW badge continues to rise, and the conference continues to spread its...

The theme at this year's SXSW Interactive conference was the distinct lack of a theme. The challenge of continuing to find ways for users to create, curate and distribute content was still front of mind for many leaders of major social brands. Most of the stories revolved around "business...

It's that time of year again when thousands of the world's most creative digital minds descend on Austin, Texas, for networking, inspiration, and a little bit of BBQ. I'm talking, of course, about SXSW, the conference that brings like minded people from the worlds of digital, music and film...

One constant through the many evolutions of Internet platforms is the fickleness of human beings.

Especially when asked to make quick decisions.

Successful products have been driven by the combination of:

1. The "right" feature set
2. Clarity in purpose
3. And most importantly, the vibrant nature of communities and how accessible they...

By now you've all heard of Google+, Google's latest, and in my opinion, best attempt at building a social network that people would adopt and find to be part of their daily lives. Indeed, it's growth has been astounding, gaining 10 million numbers in around two weeks. I...