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Matthew Knell
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Matthew Knell is a social media marketer, web technologist, & community evangelist with a long history designing, developing, and marketing a wide array of successful digital products and brands including a patented pay-per-click advertising system for About.com, the first social media strategies for JetBlue Airways, a social media platform for MTV Networks and social media marketing distribution strategies for CafeMom. He is a proud graduate of Pace University’s Seidenberg School of Computer Science and Information Systems, and currently the Social Media Director at AOL. He also teaches Social Media and Web Marketing at NYU’s School of Continuing and Professional Studies.


Find him geeking out on social media, NYC History, or sports on his blog, Twitter, Tumblr, and increasingly Google+.

Blog Entries by Matthew Knell

Who Won SXSW Interactive in 2013? (Spoiler alert: No One... and That's a Good Thing)

(1) Comments | Posted March 13, 2013 | 3:35 PM

So, let's review.

Fast Company declared Google Glass the "winner" of SXSW Interactive 2013. Sort of. AllThingsD declared that parties -- not products or panels -- stole the show, adding, they were "where there real work is done". The Wall Street Journal also suggested...

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What to Watch For at SXSW Interactive 2013

(0) Comments | Posted March 5, 2013 | 10:27 AM

For me, this year seems to be a transitional year for SXSW Interactive Festival. Last year, I visited and saw that SXSW 2012 had reached a sort of stasis (the four days of rain really didn't help). Still, through the noise, there were a couple of really

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2013 Prediction: Your Social Media Team Will Add a Dedicated Content Strategist

(3) Comments | Posted January 3, 2013 | 4:44 PM

In my mind, successful "social media" strategy lives at the intersection of the information needs of the social audiences you can grow, obtain and nurture, the content you can create or curate for them, and the right choice of social platforms that you use to deliver your message.

These intersections...

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Jay-Z, a Social Fridge and Cats vs. Humans: The Best Brand Activations at SXSW 2012

(0) Comments | Posted March 16, 2012 | 4:29 PM

Along with hosting a wide array of content, SXSW Interactive has become a showplace for companies trying to bring their brands to life for the thousands of people who attend the conference. As the price of a SXSW badge continues to rise, and the conference continues to spread its...

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SXSW 2012: More of the Same, Only Different

(0) Comments | Posted March 14, 2012 | 2:00 PM

The theme at this year's SXSW Interactive conference was the distinct lack of a theme. The challenge of continuing to find ways for users to create, curate and distribute content was still front of mind for many leaders of major social brands. Most of the stories revolved around "business...

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What to Watch at SXSW 2012 Interactive

(1) Comments | Posted March 6, 2012 | 11:43 AM

It's that time of year again when thousands of the world's most creative digital minds descend on Austin, Texas, for networking, inspiration, and a little bit of BBQ. I'm talking, of course, about SXSW, the conference that brings like minded people from the worlds of digital, music and film...

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5 Reasons Niche Social Networks Are Winning New Users

(5) Comments | Posted February 24, 2012 | 2:41 PM

One constant through the many evolutions of Internet platforms is the fickleness of human beings.

Especially when asked to make quick decisions.

Successful products have been driven by the combination of:

  1. The "right" feature set
  2. Clarity in purpose
  3. And most importantly, the vibrant nature of communities and how accessible they...
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Social Fresh East: A Look Back

(0) Comments | Posted February 13, 2012 | 2:35 PM

Last week I had the pleasure of joining some of the smartest minds in social media at Social Fresh East, a gathering of social media marketers and communication managers in Tampa, Florida. The third edition of the conference marked my first trip, and it...
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The Google+ Brand Problem

(22) Comments | Posted July 17, 2011 | 3:43 PM

By now you've all heard of Google+, Google's latest, and in my opinion, best attempt at building a social network that people would adopt and find to be part of their daily lives. Indeed, it's growth has been astounding, gaining 10 million numbers in around two weeks. I...

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