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Matthew Ricketts
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Matthew Ricketts is the President and Chief Experience Officer of Better Life Maids. Better Life Maids is a green house cleaning service founded in St. Louis, MO with aspirations of becoming the first name-brand in green house cleaning along with its co-branded retail product partner Better Life. Better Life Products are sold coast to coast at Whole Foods Markets and other fine retailers. Better Life Maids is opening several new offices in 2013 including Birmingham, AL and Portland, OR, and St. Charles, MO. Matthew loves to write and speak about entrepreneurship and small business and to work with people dreaming of starting their own business, and help them take steps to make their dreams a reality.

Entries by Matthew Ricketts

Trust Is the New Business Currency

(6) Comments | Posted October 17, 2013 | 6:20 PM

Today there is a new business currency. It can't be found at the local bank, or purchased for any price. The new commodity is trust. And while I speak of trust as a commodity it can't be bough or sold. It has to be earned. And though trust can't replace...

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Can One Person Make a Difference? You Should Certainly Try

(0) Comments | Posted August 20, 2013 | 6:22 PM

You often hear it quipped that one person can't make a difference.

I beg to differ. You can certainly touch the lives of those around you with small, daily acts of kindness. When measured against the vastness of the world these acts may be insignificant, but to the person whose...

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Great Businesses Are Not Managed, They Are Led

(0) Comments | Posted July 22, 2013 | 4:00 PM


I recently wrote an article titled "Business Should Always Be Personal." I wrote that we need to maintain our humanity in business -- to maintain our personal relationships with your team members, clients, and vendors. Another small business owner, lets...

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The Four Questions: A Daily Small Business Inventory

(0) Comments | Posted July 17, 2013 | 9:21 AM

Each day my team starts with a daily business inventory. This inventory does not include how many microfiber mops we have, or how much Better Life Whatever is left on the shelves. We are doing an inventory of the health of our business and where we are on a daily...

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Aviate, Navigate, Communicate: Business Crisis Management From a Pilots Perspective

(0) Comments | Posted July 10, 2013 | 1:30 PM

Aviate, Navigate, Communicate. To a pilot in trouble, following this simple phrase can mean the difference between life or death. Early on in a pilots training they are taught this phrase. It is so basic, yet so critical that it comes to mind throughout a flying career whenever trouble arises....

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10 Values We Look For When Hiring New Team Members

(0) Comments | Posted July 3, 2013 | 6:29 PM


You always hear the saying "good help is hard to find," and it is true now more than ever. We screen nearly 100 applicants for each new Better Life Maid that we hire. We use our core values to look for great...

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Business Should Always Be Personal

(0) Comments | Posted June 27, 2013 | 11:15 AM

"It's not personal. It's just business." No phrase has been so abused by people doing business (except perhaps synergy) -- when in fact nothing could be farther from the truth. Business should always be personal. Business is about people. You sell your goods and services to real people, your co-workers...

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