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Matthew Willcox
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Blog Entries by Matthew Willcox

Desperately Seeking Stats: No Such Thing as Information Overload for Today's Consumers

(1) Comments | Posted October 3, 2012 | 6:27 PM

When it comes to making good decisions, consumers think more information is better. Draftfcb's Institute of Decision Making, the research-driven unit within our global capabilities group that unearths insights on consumer behavior and how humans make decisions for our network and clients, has discovered that knowing the information is available...

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