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Maude Standish
Maude Standish has been a trend forecaster and innovation consultant for more than a decade. She was pulled into the trend world at 17, when a notable forecaster discovered her. Maude served as lead researcher for the Cassandra Report at the Intelligence Group of Creative Artists Agency. There, she identified micro and macro trends, created brand specific presentations, and wrote articles for Trendcentral. After two years of working at IG, Maude left to help grow Trendera with Jane Buckingham. In helping start the company, Maude had the opportunity to consult with a variety of clients. In addition to project specific consulting, Maude also researched, wrote, and edited a monthly trend report.

Currently, Maude serves as the Managing Director of Tarot, a Millennial trend research company based out of Los Angeles.

Entries by Maude Standish

Your Guide to Having a One-Night Stand at SxSW

(0) Comments | Posted March 16, 2015 | 12:00 AM

It's that time of year again. The magical period where all the people who use expressions like "real-time," "disrupt" and "programmatic" swarm to Austin for SxSW. They go saying that they are looking for "the next big thing." That they are hunting for "new business opportunities" and "future-forward trends."


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Miley Cyrus Is a Strategic Genius

(1) Comments | Posted October 15, 2013 | 1:48 PM

Sinead O'Connor is worried about Miley. So is Elton John. So are the bearded guys of Duck Dynasty. But I'm not. Because I know that Miley is a strategic genius and that brands actually have quite a bit to learn from her. You might not like the way her tongue...

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Is DIY Neuroscience the Future of Education?

(0) Comments | Posted October 3, 2013 | 4:58 PM

Millennials were raised to value education. We were taught that nothing should get in the way of us doing our homework and there was no better day than the one in which we brought home a particularly good report card. (In my house this always meant chocolate malts and staying...

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The Millennial Man Child Grows Up

(5) Comments | Posted June 20, 2013 | 10:31 AM

man child

There is this myth that Millennial men are not ready to grow up and be fathers, that they are a bunch of man-childs who still have their mothers do their laundry and their dads pay their cell phone bills. Okay, so the last...

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New Tech Makes Our Bad Decisions Disappear

(0) Comments | Posted May 21, 2013 | 2:17 PM

As a Millennial, I've had plenty of opportunities to have my bad decisions haunt me. Every college party I attended was followed by a morning of me clicking "Untag, untag, untag..." on friends' Facebook posts. I've been lucky so far, but I know friends whose bosses have called in them...

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Millennials Use App to Whisper Their Secrets

(1) Comments | Posted May 16, 2013 | 6:14 PM

Millennials are telling their secrets, they just aren't telling them to you. Sure, you think you know everything about this generation that lives life one tweet at a time, but the truth is Millennials are much more private than you think. They only let you see what they want you...

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Drinking Trends to Cheers to!

(0) Comments | Posted May 7, 2013 | 9:22 AM

Most times when we hear about new trends in Millennial drinking habits, it's on a daytime talk show where horrified parents learn that all their honor-roll daughters are dipping their tampons in vodka. Headshaking follows, along with some tirade about how "These Millennials are just so...

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Why I'm Bucking the Trend and Not Taking My Fiancé's Name

(700) Comments | Posted May 2, 2013 | 12:55 AM

My mom is a Boomer and I'm a Millennial -- two quite different generations -- and yet we both made the decision to keep our maiden names. It isn't shocking that I would follow in my mother's footsteps. What is surprising is that as a Millennial woman, I'm more alone...

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Data Is The New Astrology

(3) Comments | Posted April 25, 2013 | 11:25 AM

Wearable technology is going to change everything. Yes, it will change when, where, and how we "connect." But, even bigger than that, it will reshape the way we find happiness--no longer looking for it in self help books or friends' advice. Instead, in our search for answers and fulfillment, we...

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Millennials' Youth Obsession Is Stressing Them Out!

(0) Comments | Posted April 3, 2013 | 3:56 PM

First came dinner. Then came New Girl reruns. Then came my panic attack.

It started with rapid, shallow breaths and ended with me curled up in the fetal position on my bed contemplating through a migraine my ever-expanding "To Do" list. I'm totally stressed out, and it turns out...

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Marriage In the Age of the Printable Engagement Ring

(39) Comments | Posted March 13, 2013 | 1:19 AM


Recently, the internet has been abuzz about the arrival of the 3-D printer, which now makes it possible to print objects, actual things, from your own home. Some folks are saying that it will create a manufacturing renaissance as entrepreneurial types can print their...

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Talk the Trend Talk

(1) Comments | Posted November 30, 2012 | 4:00 PM

It's Friday, and you have run out of good Turkey stories to tell your millennial co-workers. (Yes, it is cute that you dressed your dog as a Pilgrim, but we already saw the photos five times.) So, now you are in dire need of "Trending Topics" to bring up with...

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Millennials Give Thanks Too

(0) Comments | Posted November 28, 2012 | 3:01 PM

Millenials are often described as an entitled generation who was fed organic baby food off a silver spoon and garnered praise for pooping. And while they may in reality have been a tad spoiled, in most cases it was never to that extreme. No matter how spoiled they were raised...

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