The Happiness of Becoming an Iconic Woman

05/04/2015 02:55 pm ET | Updated May 04, 2016


Cosmopolitan Magazine's former Editor-in-Chief Kate White keynoting at the 2015 Iconic Women event in St. Petersburg, Florida

"Go big or go home."

~ Kate White, NY Times Best Selling Author and Former Editor-in-Chief of Cosmopolitan Magazine

When I arrived at the historic St. Petersburg Coliseum for the Chamber of Commerce's 2015 Iconic Women event this week, I expected to be challenged by Kate White, Cosmopolitan magazine's former Editor-in-Chief.

I also expected to be inspired by this year's celebrated female leaders.

What I didn't prepare for were several other happy women I would encounter who were in attendance, but didn't step on stage.

Kate White Keynotes on "Going Big"

Kate White's keynote empowered several hundred attendees with her Three Strategies for Creating and Keeping Success. Kate encouraged women to "go big or go home," to think less about working "hard" and more about working creatively by launching bold and innovative new ideas in business.

The publishing icon turned suspense novelist also advised women to become mindful architects of both their personal life and career.

"At the end, we want to go big -- but we want to go home, too," she urged.

Celebrating Iconic Women

During the past 20 years, the St. Petersburg Chamber of Commerce has celebrated heavy hitters like Mindy Grossman, the CEO of HSN. Chris Steinocher, President of the St. Petersburg Chamber, shared the program's 20 year history with me and reflected upon a more recent rebranding and expansionist approach.

"In our past, it was a narrow cast we were giving awards to," he told me. "But when you look around and see all the impact the women in our community are making, (we thought it) would be much more wonderful to acknowledge all the different angles."

From the non-profits to the entrepreneurs to the large businesses to the small, Steinocher contends "they all deserve to be standalone entities." The Iconic Women title proved an apt new moniker for women of merit.

Not every iconic woman needs to stand on stage or receive an official award. With that in mind, I am sharing a few women I encountered at the event. Their talents, vision and enthusiasm inspired me and their happiness for their work was patently in evidence.

Leeann Kroetsch, Designer of Threaded Art Wear


Wearing one of Leeann Kroetsch's Threaded Art Wear silk scarves that got her business started

Imagine turning your love of coloring into a midlife cottage industry? Leeann Kroetsch was artistically inclined and loved to color as a child. She fondly recalls winning several coloring awards in school and the day she shocked her mother by practicing that talent on her family's living room wall!

Leeann found a rewarding career where she could exercise some of her interests, but two years ago she launched something new.

"I had created this scarf and wore it to the local mall," she told me. "People were stopping me, asking where I bought it."

Her husband picked up on the avid interest in potential clients and encouraged her to start a side business. Employing an eye for color and a unique process of combining fine silks with felt and wearable art, Leeann is the satisfied designer/creator of Threaded Art Wear.

"Now I get to use both the left and right sides of my brain!" she laughed.

Kim Dohrman with Artists of Creative Clay


Executive Director of Creative Clay Kim Dohrman (left) poses with local artists who have turned disability into profitability

Consider the implications of finding a way to turn disabilities into creativity, community and profitability.

Now in its 20th year, the St. Petersburg based Creative Clay provides arts accessibility for people with disabilities and in health care settings. The studio boasts an array of confident, happy artists who hone their crafts, learn a business and earn a commission through the sale of their artwork.

"Every day, I get to come to work surrounded by people who love their art and love their job," executive director Kim Dohrman told me. Her happiness stems not just from the staff and the teachers that work there, but from the artists themselves who love their work.

"They're a viable part of the community and it's a joy to come to work each day."

Sandi Roper Living on a Prayer


Owner Sandi Roper with her divinely inspired Citrus Blossom Scented Soy Candles

In the midst of a faltering economy and a frustrating position in the real estate industry, Sandi Roper went to bed with a prayer. She asked God to give her a sign.

"When I woke up the next morning, I heard only one word: Candles."

She'd never made candles before but decided to purchase a 50 lb. bag of wax and some natural fragrances. In three years, she's never made a bad batch. Her Citrus Blossom Brand Soy Candles now includes saches and custom brands for specialty clients. It's been an inspired idea that warms Sandy's spirit and soul while catering to a growing market of devotees.

"I've never been so happy in my life," she told me.

According to St. Petersburg's Chamber President Chris Steinocher, women prove themselves iconic in multiple and diverse ways.

I completely agree.

Here's hoping you'll find your own happy space -- and become an iconic woman yourself!