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Bankrupt Tribune Pays Large Incentive Bonuses to Top Executives: Where's the Incentive Though?

Posted: 03/04/10 01:22 PM ET

If you think a bankrupt company that has spent the past year laying off 3,000 employees, cutting severance packages, and freezing salaries would adopt frugal executive compensation packages, think again.

On January 27, 2010, chief judge of the Delaware Bankruptcy Court, Kevin J. Carey, approved a $45.6 million incentive program for "top executives and managers of the Tribune Company," a household media conglomerate that filed for Chapter 11 in December 2008. Explaining his ruling, Judge Carey stated that "there is a reasonable relationship between the plan and its objective to restore profitability," and that the plan provides "incentives [to Tribune's executives] designed to improve the company's chances to survive."

Bonus proponents emphasized that the plan was needed to motivate top executives at Tribune not only to stay with the firm, but also to perform well. As Tribune's chief operating officer Randy Michaels stated, "incentivizing employees is essential to Tribune's future success. We must continue motivating our people to overcome obstacles, achieve our performance goals and take the company to the next level." Opponents, however, find the bonuses excessive and a drain on the company's cash flow. Bill Salganik, president of The Newspaper Guild--a media union that filed an initial objection to Tribune's bonus request--stated, "if Tribune has [$45.6] million available to spend, we think it would be better spent on providing more and better news and service for readers and viewers and advertisers."

In light of recent debates in Washington and on Wall Street over appropriate levels of compensation for top corporate executives, Tribune's incentive program raises this question: How does the Bankruptcy Code allow a company to dole out millions in bonuses while simultaneously laying off thousands of employees. The answer, in short, is that the Code is not meant to.

Originally, the Bankruptcy Code required court approval for bonus plans that were considered outside the ordinary course of a company's business. Under Lionel, a debtor had to show some business justification for requesting that bonuses be paid to the company's top executives. This weak test, however, allowed companies, post-Lionel, to distribute large bonuses to executives, justifying the payouts--known as Key Employee Retention Plans (KERPs)-- as necessary to retain their executives during the companies' Chapter 11 reorganizations.

The KERPs, however, often rewarded the very managers who drove the debtor into bankruptcy. As one bankruptcy judge stated, "All too often, [executive retention plans] have been widely used to lavishly reward . . . the very executives whose bad decisions or lack of foresight were responsible for the debtor's financial plight."

To prevent such perverse situations, the late Senator Edward Kennedy pushed for inclusion of a new Code provision, § 503(c), in the 2005 Bankruptcy Act. Under § 503(c)(1)--known as the KERPs provision--a company is prohibited from paying retention bonuses to its executives unless (1) the bonus is "essential" to the retention of the individual because he has a bona fide job offer from another company paying the same or a higher rate of compensation, and (2) the individual is "essential" to the survival of the debtor's business. If a bonus plan is not deemed to be retention-based, however, the court will then apply § 503(c)(3), which is the functional equivalent of Lionel's toothless business judgment test.

At first blush, § 503(c)(1)'s language appears to severely limit a company's ability to pay out retention bonuses to its executives. The problem, however, is that companies can easily circumvent the restrictive § 503(c)(1) test, and thus come under the less stringent § 503(c)(3) test. As companies have discovered, courts will approve bonus plans under § 503(c)(3) that are de facto retention payments, so long as the plans, as a whole, are not clear "pay to stay" compensation. In Dana Corporation, for example, the defendant Dana's bankruptcy bonus plan was originally rejected under § 503(c)(1) because its provisions were deemed too retention-based. The court, however, eventually approved Dana's modified plan--now under § 503(c)(3)--which "arguably contained some similar provisions to the previous [bonus plan]" by applying a "holistic approach," rather than focusing on specific retention-based provisions in the bonus plan. As former Congressman Chris Cannon stated before the Committee on the Judiciary, "[The Dana decision] shows [how] experienced bankruptcy courts . . . are straining to interpret the [C]ode in a way that would help keep Chapter 11 companies from becoming Chapter 7 economic shipwrecks."

Reaching a similar conclusion to that of Dana, Judge Carey found that "[Tribune] need only show that the proposed plan is an exercise of their business judgment." If such bonus payments, however, are, as Judge Carey phrased it, "incentives designed to improve the company's chances to survive," the question, then, is really: What are they incentivizing?

Tribune's lawyers argued that the bonuses are needed to keep executives motivated during rough economic times. Almost sarcastically, The Newspaper Guild responded, "We think more highly of our bosses. While we sometimes disagree with them, we think they're dedicated professionals who would do their best with or without bonuses--just as thousands of non-executive employees are working hard for Tribune every day with no bonuses." It seems, though, that a plan that incentivizes retention--a proposition implied in the Guild's statement--cannot in good conscience be considered an incentive to work harder.

Whether retention bonuses are needed to give Chapter 11 companies the best chances of emerging from bankruptcy--as many in Washington and on Wall Street believe--is an interesting debate best left for another day. But have no illusions: The current "holistic" approach to § 503(c) is failing to fully fulfill Congress's original intent to prohibit KERPs and other forms of retention-based bonuses.

Originally posted at the Columbia Business Law Review

 

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01:36 PM on 03/09/2010
They must secretly be in the GOP.
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Freedom from fear - the philosophy of human rights
10:29 AM on 03/12/2010
It has NEVER been a SECRET.
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maillady
08:53 AM on 03/06/2010
The incentive should ALWAYS be, do a better job or you will be looking for other employment. This ridiculous idea that top management should always get a bonus, regardless of their performance, needs to be stopped ASAP.
12:30 AM on 03/06/2010
Smart folks, those executives. Very smart. They deserve many more millions, because they're the best in the business. Newspapers are hard, right? There might only be a few people in the world that can read and write. Gotta incentivize 'em, you betcha.
08:55 PM on 03/05/2010
How is a company meant to survive bankruptcy and possibly return to profitability if the leading executives (whom probably know the company best) are not compensated for living out the rough times? I'm not suggesting that every CEO is without fault, but sometimes business goes bad bc of extraneous factors outside the control of management, and the best path towards maximizing shareholder wealth is to incentivize management to work harder.
05:01 PM on 03/05/2010
Interesting concept - you hire someone to do a job, but have to pay them extra to "perform well." How does that work for non-executives? "Yes, my job is data entry, but I need a bonus to 'incentivize' me to hit the correct keys." "I'm responsible for balancing cash receipts, but don't rely on my math being correct without the promise of a bonus." "I can transport that load in my truck, but can't guarantee I'll get it to the correct destination unless you guarantee I'll get a bonus." This is nonsense.

Every employee is expected to perform well; that's part of the job. Anyone with such a poor work ethic that s/he needs a bonus to perform, is an employee that should be shown the door. That's how it works with non-executive positions; if anything, it should be more true of executives. And let executives be "motivated" "during rough economic times" by the same factor that motivates the rest of us - the prospect of unemployment.
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mratcheson
02:22 PM on 03/05/2010
I just can't wrap my brain around bonuses for people at a failed company. At least we won't be bailing them out.
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montemalone
oenophile, aquarist, francophone, radical moderate
01:41 PM on 03/05/2010
Silly boy. Don't you know? When companies are profitable, it's due to executive genius and they should be rewarded obscenely. when companies fail, it's due to pitiful employees who must be laid off by the thousands, and the executives who do so are rewarded obscenely.
I'm just trying to figure out how to get into the executive club. You drive a business into the ground, get rich doing it, then some other company hires you because you're such an in demand talent.
Thain bankrupted Merrill-lynch, and now he's been hired to run Bankrupt CIT.
Meanwhile, I send out resumes for positions I am more than qualified to have, and don't even get an interview.
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cstmrsrvc
11:53 AM on 03/05/2010
This is a private company,,, Our country is Trillions in debt and gave raises and hired thousands more this year