Social. Local. Mobile. These are the sweeping trends in marketing today and for the foreseeable future. In terms of media consumption, they've come to dominate consumer attention. In terms of targeting and communication, they've opened dynamic new channels. In terms of data and measurement, they are nothing short of revolutionary....
Posted July 26, 2010 | 07/26/10 10:17 PM ET
This post was written by Rob Reed. He is the founder of MomentFeed, a location-based marketing, strategy, and technology firm.
Location technologies are transforming how we experience, navigate, and ultimately better our world. From the global to the local, here are #10Ways geolocation is a...
Posted July 15, 2009 | 07/15/09 05:36 PM ET
This post is a collaboration between Max Gladwell and Mashable's Summer of Social Good charitable fundraiser. It is the second in our series of #10Ways posts being published simultaneously across as many as 300 blogs.
Social media is about connecting people and...
Posted May 12, 2009 | 05/12/09 03:00 PM ET
Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They'll take for granted that their voices can be heard and that a social movement can be launched from their laptop. They'll take for...
Posted January 23, 2012 | 01/23/12 03:38 PM ET