Max Gladwell is the brainchild of author and entrepreneur Rob Reed. Max Gladwell is not a pen name or an alias but rather a story. The MaxGladwell.com blog tells the story of innovations and entrepreneurs at the nexus of social media and green living. These mega-trends are changing the world and their combined power serves to accelerate that change. Max Gladwell is inspired by the Ayn Rand novel Atlas Shrugged and is modeled on its protagonist hero, John Galt. Hence the question: Who is Max Gladwell?

Rob provides strategic and tactical marketing services to brands seeking to utilize social media in connecting with their customers. He specializes in working with companies and nonprofit organizations that have a particular focus on sustainability, technology, energy, and social change. He also speaks frequently on these topics at relevant conferences and events. Rob lives in Santa Monica, CA, and his guilty non-green pleasure is helicopter-assisted snowboarding, which is balanced with a fair measure of cycling.

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