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Max Gladwell
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Max Gladwell is the brainchild of author and entrepreneur Rob Reed. Max Gladwell is not a pen name or an alias but rather a story — the story of entrepreneurship and the adventure-sports lifestyle.

Rob spent 10 years on the pro leisure tour writing about snowboarding, luxury travel, mountain biking, and cars for magazines including National Geographic Adventure and Elite Traveler. He wrote a book on the history of snowboarding (The Way of the Snowboarder) and most recently founded MomentFeed, a VC-backed technology company based in Santa Monica, California.

Entries by Max Gladwell

Gear of the 2015 Tour de France

(0) Comments | Posted July 27, 2015 | 12:29 PM

The kits, wheels, tires, helmets and shoes that lead to victory in this year's Tour de France.

It takes years of dedicated training -- not to mention a fair measure of natural talent -- to ride like a professional cyclist. To ride with professional cycling gear, however, is just a...

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The Story of Localized Marketing - Part II

(0) Comments | Posted July 7, 2015 | 12:31 PM

The localization of marketing leaves other forms of marketing in the past

"I skate to where the puck is going, not where it's been."

Gretzky's well-known quote is one of the most abused business clichés, but that's because (a) business people love sports analogies and (b) it so perfectly captures the essence of vision.

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Best Bikes of the 2015 Tour de France

(0) Comments | Posted July 6, 2015 | 8:31 PM

The cutting edge in cycling technology is on display at the world's greatest bike race

The Tour de France, which kicked off on Saturday, is arguably the most significant sporting event of any year that doesn't include World Cup soccer. This year's Tour, the 102nd annual, covers 3,360 kilometers over 21...

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Better Cycling Through Data: GURU Bike Fit System

(0) Comments | Posted June 30, 2015 | 4:57 PM

GURU takes the science of bike fitting to the nth degree 

The world runs on data. It can be qualitative or quantitative. It can provide insights, information, and direction. It can change industries or lead to scientific breakthroughs. On a day-to-day basis, the decisions we make in our professional and personal lives...

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The Story of Localized Marketing - Part I

(1) Comments | Posted June 29, 2015 | 6:30 PM

All brands need to prepare for the localization of marketing...or get left behind

It's late 2009. Foursquare and Gowalla are the rage among the technorati. Social navigation app Waze is just getting traction. Twitter acquires GeoAPI, a startup specializing in location technology, and the tech blogs are buzzing about the promise of geolocation --...

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Zihuatenejo: Still Mexico's Best Kept Secret

(11) Comments | Posted June 25, 2015 | 10:44 AM

The tropical paradise on Mexico's Pacific coast that's not Puerto Vallarta or Acapulco

When I think of an authentic Mexican getaway, I immediately start with the food: fresh ceviche, guacamole, and fish tacos. When I think of an ideal beach vacation, I think of a tropical climate with warm water, coconut palm trees, and...

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America's Chefs Ride 600 Miles to End Childhood Hunger

(0) Comments | Posted June 23, 2015 | 3:03 PM

The second annual #ChefsCycle ride to benefit No Kid Hungry sets the stage for a new cause-based cycling franchise

I'm in a paceline with Chefs Jason Roberts and Jeff Mahin on the Pacific Coast Highway, rolling through Malibu, California. We're spinning along at 30 mph, riding in a narrow sleuth between weekend traffic...

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Suffering in Comfort: 9 Key Cycling Touch Points

(0) Comments | Posted May 4, 2015 | 5:45 PM

Reducing stress and discomfort on cycling "touch points" will make you to go farther faster

Road cycling is synonymous with suffering. We relish the pain. It's one of life's great dichotomies, where something that hurts so bad can feel so good. But through all the suffering on century rides and beyond-category climbs, we...

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Avalanches in Paradise: An Alaska Heli-Skiing Story

(0) Comments | Posted April 29, 2015 | 1:39 PM

Taking it to the #NextLevel in the North Shore of snowboarding

The helicopter buries its skids into a knife ridge no wider than a snowboard is long. This first attempt marks the landing zone high up in Alaska's Chilkat Range, north of Haines, Alaska, and not far from the Canadian border. The pilot...

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Digitally Integrated Skiing and Snowboarding: A How-To Story

(1) Comments | Posted March 23, 2015 | 1:44 AM

How mobile and social technology have forever changed the skiing and snowboarding experience

The tunes are playing in my helmet as I drop into Cornice Bowl at California's Mammoth Mountain, one of the top ski resorts in North America. I'm holding a GoPro selfie stick in my right hand, capturing the...

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5 Steps to Local SEO Success

(3) Comments | Posted March 16, 2015 | 12:42 PM

Optimizing a brand's locations for search, discovery, and traffic -- both online and in the real world

There has never been more ways to find a Starbucks. You can go to the store locator on the website. Chances are, it will be the mobile version, because that's how

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10 Ways to Minimize the Risks of Cycling

(2) Comments | Posted March 11, 2015 | 2:02 PM

How to survive the cycling lifestyle

There's a fundamental difference between the notion of "minimizing risk" and just "being careful." It's a lot like the difference between a glass half-full or half-empty. They technically mean the same thing, but the spirit is vastly different.

To be careful is to avoid...

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Tour de Palm Springs: 100 Miles With the Pros

(2) Comments | Posted March 2, 2015 | 5:20 PM

What it's like to ride a century on the wheel of the Incycle-Cannondale pro team

We're accelerating up a long, gradual climb in the Tour de Palm Springs, which unofficially kicks off century season in California. It's early February, and the temperature is quickly approaching 90 degrees Fahrenheit. Palm Springs is a relatively...

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Trendspotting: Endurance Bike Races

(3) Comments | Posted February 24, 2015 | 4:24 PM

The next big thing in endurance events is appropriately known as endurance cycling. 

First came marathons, the ultimate runner's test. Next there were century bike rides, the key milestone for a recreational cyclist. And most recently the Iron Man added swimming to become the ultimate test of one's mettle. But there's a new way...

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The Top 10 Ski Resorts in North America

(1) Comments | Posted December 3, 2014 | 4:50 PM

If you're optimizing your 2015 ski or snowboarding vacation for powder days, these are the top 10 North American ski resorts to maximize those chances.

The list of top 10 ski resorts has been compiled many times before, but I've always found the criteria too general. When you consider too many...

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The 10 Best Snowboarding Instagrams

(0) Comments | Posted September 30, 2014 | 9:33 AM

Fill your Instagram feed with snowboarding #powdershots to get stoked for the 2014/2015 season

It's just about this time of year when the new ski and snowboarding season feels within reach. In the old days, we'd transition to winter sports with print magazines and the annual release of new snowboarding...

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One Fast Mountain Bike: Cannondale F29 Black Inc.

(1) Comments | Posted September 22, 2014 | 4:53 PM

Stitch together dirt roads, pavement, and smooth singletrack for some #epicrides with the Cannondale F29 Black Inc.

I previously reviewed the Cannondale SuperX cyclocross bike and noted it was a potential category killer. Which is to say it excels at commuting, road riding, and dirt. In fact, the latter...

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Specialized Turbo S: The Human-Electric Hybrid Bike

(4) Comments | Posted August 6, 2014 | 12:00 AM

Specialized turns transportation into recreation with this electric-assisted commuting masterpiece.

New life experiences become less and less frequent as we get older. We may try new things, but completely new experiences are tough to come by. These could include sky diving or completing a marathon or having your first child. I'm here...

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Commuting Machine: Cannondale SuperX Hi-MOD Black Inc.

(0) Comments | Posted June 23, 2014 | 2:03 PM

Cyclocross bikes provide maximum range and utility for workaholics with limited time to spare

Working at a startup company demands a lot of time. We routinely work 60+ hours per week. In the first years of getting MomentFeed off the ground, I left no time for health and...

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It's All Mental: On the Power of the Mind

(0) Comments | Posted April 28, 2014 | 3:05 PM

Whether building a startup company or getting faster on a bike, achieving goals is all about the application of mental energy


I achieved two major life goals over the past four years. Although they are closely related and even intertwined with one another, they...

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