If you had any doubt that sports and social media go hand in hand, this week's Super Bowl XLVI should have convinced you. The Giants took the win in an exciting down-to-the-wire victory, but the social media community (and fans of the teams in particular) didn't stop raving to their...

Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time. Results of a recent survey conducted by Wildfire find social media efforts valuable in their ability to grow...

Summing up social marketing in 2011 and making predictions for the coming year is a daunting task! 2011 saw more industry growth than any other year; we saw the widespread acceptance of social marketing for B2B companies, and we witnessed moments that are likely to echo beyond 2011:...

On December 8th, Twitter announced a new version of the network that was designed to make it easier for users to "discover what's happening now". You've probably already read about the introduction of special pages for brands. The new features are exciting, and promise...

Did you see Google's announcement about opening up Google+ Pages for businesses and brands? If you've been waiting and watching Google Plus from the wings, you've now been given a place to stage your brand entrance. Learn our ideas about the possibilities for brands on the 40-million-user Google+...

So you've built up your brand's fan base on Facebook and now you're wondering what you can do to actually turn these fans into paying customers? Here are five clever ways that companies have used the Wildfire social media management platform to turn their Facebook Fans into customers....