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Andy Plesser

(VIDEO) Canal+ Blesses FreeWheel-StickyADs.TV Combine With Cross-Screen Ad Deal

Andy Plesser | December 9, 2016 | Media
LONDON - If anyone in the premium video business doubted the logic behind FreeWheel's acquisition of StickyADs.tv, French media giant Canal+ dispelled it by choosing the combined entity to optimize and manage its advertising inventory across all screens. "So now we can safely say we have a presence as FreeWheel...
Nathan Gardels

Weekend Roundup: How Social Media Splits the Global Conversation

Nathan Gardels | December 9, 2016 | World
Every year The WorldPost joins with MIT collective intelligence research scientist Peter Gloor and the Gottlieb Duttweiler Institute in Zurich to measure the most influential thought leaders and the top platforms for the exchange of ideas in the global digital realm. The latest results are reported in the
Eric Alterman

Alter-reviews for the week

Eric Alterman | December 9, 2016 | Media
Just some catching up to do: * Chick Corea is wrapping up an amazing--dare I say unprecedented run at the Blue Note club in New York city. Taking advantage of his 75th birthday, which was actually back in June, Chick has called in friends and collaborators from almost (but completely)...
Eric Boehlert

One Month Later, Press Failing Trump Transition Test... Badly

Eric Boehlert | December 9, 2016 | Media
Soon after the election, I warned that if journalists' game plan in dealing with Trump was wishing and hoping that he'd change, then they'd be doomed, and so would news consumers.
Michael Rosenblum

Right Side Broadcasting Network Gets White House Press Room Credentials... Who???

Michael Rosenblum | December 9, 2016 | Media
Today, the combination of the smart phone and the Internet is the digital equivalent of the printing press. It makes is possible for anyone with an idea to broadcast.
Richard (RJ) Eskow

With Wrestling Hire, Trump's Treating Voters Like 'A Bunch Of Jabronies'

Richard (RJ) Eskow | December 9, 2016 | Politics
Donald Trump's recent cabinet picks have a history of being very good... to Donald Trump.
Tom Allon

The Life and Death of a Once Great Newspaper

Tom Allon | December 8, 2016 | Media
Out of the depths of a scary stock market crash in 1987 emerged a salmon colored weekly newspaper, The New York Observer, that animated and chronicled New York's halls of power for almost three decades until its sad death last month. It would probably be unfair...
John P. David

Fake News Can Damage Your Corporate Reputation

John P. David | December 9, 2016 | Media
Fake news is poised to make the leap from an obscure aspect of political skullduggery to a mainstream marketing practice.
Andy Plesser

(VIDEO) Half Of TV Ads Could Be Addressable, GroupM's Nielsen Thinks

Andy Plesser | December 7, 2016 | Media
LONDON -- About 42% of US homes are now able to receive so-called "addressable advertising" - TV ads custom-targeted at individual homes thanks to one of a variety of return-path TV systems. But how much of the multi-billion-dollar TV advertising industry could be funnelled through that channel in the years...
Andy Plesser

(VIDEO) For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars

Andy Plesser | December 7, 2016 | Media
MIAMI - Some people are anxious because addressable television ads represent a mere one percent or so of total TV spending. Then there's Andrew Ward, who suggests that everyone take a step back and consider how far things have come in the past decade. Back in 2006, when Comcast first...
Andy Plesser

(VIDEO) IP Delivery Means Smarter Targeting, Reduced Ad Loads: Fox's Marchese

Andy Plesser | December 7, 2016 | Media
Letting consumers opt in to engage with digital commercials in lieu of seeing a full pod of them is just "the tip of the spear" in the quest to replace frequency based advertising, says Fox Networks' Joe Marchese. "This is where we'd like to end up. But between here...
Patricia Zohn

CultureZohn: Anniversary presents for a changing Media

Patricia Zohn | December 7, 2016 | Media
Gala Eduard Dali, by Max Ernst, 1924, Metropolitan Museum of Art Yesterday was the 11th anniversary of the Culture Zohn at the Huffington Post. In one decade, Huffpost has gone from new media to old media. When I first...
John M. Eger

Bringing Back Fairness and Honesty in the Media

John M. Eger | December 8, 2016 | Media
The new digital media has come close to replacing the more traditional news outlets. Indeed, according to several studies, half of all Americans receive some form of local news via a mobile device, and 46 percent of them get their news online at least three times a week. The concerns...
Andy Plesser

(VIDEO) INVIDI's 'Addressability In The Sky' Excites 605's Dolan

Andy Plesser | December 7, 2016 | Media
LONDON -- In the emerging world of "addressable TV advertising" - in which operators can swap out a standard 30-second spot for one custom-targeted at a single viewer - cable and online platforms may appears to have the upper hand. But satellite is far from out of the game. UK satellite pay-TV...
Larry Atkins

In Light Of Fake News And Advocacy Journalism, We Must Be Savvy News Consumers

Larry Atkins | December 6, 2016 | Media
Who do we rely on to get our news? Unfortunately, most people are getting their news via social media. It’s important that people regain their trust in the mainstream media due to flaws in social media, such as recent fake news stories posted on Facebook and Twitter....
Zoha Qamar

The Finite Internet: On Muslims, Fake News And Solidarity In The Cyber Sphere

Zoha Qamar | December 6, 2016 | Media
As campaigns, news, and opinions projected themselves onto many online platforms and digital outlets, this election’s relationship with social media marks a milestone of unprecedented strength. Coping with its results has only proven Americans to remain more reliant on cyber spheres to either facilitate or weaken trust and safety. We...
David Brock

Why I'm Angry

David Brock | December 5, 2016 | Politics
Maybe you’ve heard of the “Five Stages of Grief.” First, there’s shock and denial. That’s what I experienced on election night. “This isn’t happening. This can’t be happening.” After that comes anger. And next—well, I don’t know what comes next. I haven’t moved past the...
Norman Solomon

Media Complicity Is Key To Blacklisting Websites

Norman Solomon | December 5, 2016 | Media
We still don't have any sort of apology or retraction from the Washington Post for promoting "The List" -- the highly dangerous blacklist that got a huge boost from the newspaper's fawning coverage on November 24.
Andy Plesser

(VIDEO) UK's Virgin Media Offers Addressable VOD, Liberty Global's Paul Says

Andy Plesser | December 4, 2016 | Media
LONDON -- It just launched its new V6 set-top box and a weird Android tablet this week and, though the kit reportedly does not upgrade the advertiser offering, according to The Drum, UK cable operator Virgin Media is already helping serve targeted ads inside catch-up programming. Virgin Media,...
Andy Plesser

(VIDEO) INVIDI Buys GroupM A Place At Addressable's Table: Gottlieb

Andy Plesser | December 4, 2016 | Media
LONDON -- In what is beginning to look like a season of exits for video ad-tech startups, addressable TV specialist INVIDI was last month acquired by AT&T, DISH and WPP. The 16-year-old company has come in to its own of late, by helping advertisers serve household-targeted ads in to TV streams...
All posts from 12.09.2016 < 12.08.2016