In an effort to lure top high school students to enroll and their parents to pay annual tuition, room and board pushing into the $50,000-plus stratosphere, many private colleges have been on a building and amenities spree in the past decade. A recent front page story in The Boston Globe and the New York Times' The Choice Blog notes that Boston University's recruitment efforts have sharpened their focus on academics based on input from prospective and first-year students. Salad bars and fitness centers are not foremost in high-performing students' minds when making college selection decisions.
Let's hope.
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