THE BLOG
11/01/2010 02:22 pm ET | Updated May 25, 2011

How Does Twitter Influence Correspond to Success at the Polls?

With the election looming close, here at Klout, we wanted to answer an interesting question "How well does the candidate with the most Klout correlate with who's winning in the polls?" Naturally, a candidate's Twitter influence can only tell one part of this story, but it made sense to us that winning candidates would have more engagement, amplification, and generally a higher score. We chose seven races from across the country (before checking how they matched up with our theory) and then compared the candidates Klout Scores with their poll numbers. Here are the results:

Twitter Influence and Polling Numbers in 7 Races

In 4/7 cases Klout Score predicted the current leader in the polls. This is not a scientific study by any means, but just a way to start a conversation. How well do you think Klout Scores and polling numbers correlate overall? How do you think it varies across the country? We actually didn't include any races from California here, but one could imagine that in areas where Twitter was more common (i.e. San Francisco), you might see a higher correlation between the candidate with the most Klout and the winning candidate.

Polling numbers and Klout Score numbers last Thursday.