Melanie Notkin
GET UPDATES FROM Melanie Notkin
 
Melanie Notkin is an entrepreneur, author, speaker, marketer and the leading voice of the nearly 50 percent of American women who are childless. Notkin launched SavvyAuntie.com, the first online community for aunts and godmothers, in the summer of 2008 to wide-acclaim. The award-winning website includes expert content designed specifically for aunts, activities, community and trendy gift ideas for nieces and nephews.

Notkin’s book, SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow, 2011), was a Wall Street Journal best-seller.

As the leading voice on aunthood and childless women, Notkin has been featured on CNN, NBC, CBS, ABC, FOX, CW as well as on NPR and the BBC.

Notkin has accumulated a large and influential social media following and is ranked among the Top 100 Most Powerful Women on Twitter (Grader) and is a Top 10 Woman in Social Media (genConnect/YahooShine).

As a marketer, Notkin identified an overlooked and influential segment of women, the nearly 50 percent of American women who are childless, and dubbed it PANKs® -- Professional Aunts No Kids. She has attracted leading brands including Hasbro, Disney, Hallmark, Tropicana, JCPenney, Yoplait, Sprout and Scholastic as sponsors. Her groundbreaking and effective advertising campaigns have been featured in Mashable.com, The New York Times, Advertising Age and The Wall Street Journal, where she’s been lauded as a ‘trusted source’ and spokesperson for America’s top brands. Her first B2B marketing conference to help marketers reach PANKs will debut in the fall of 2012.

As a toy expert, Notkin launched the SAVVY AUNTIE COOLEST TOY AWARDS in the fall of 2009 to help secondary caregivers become aware of the expert-approved toys kids crave every holiday season. She serves on the Toy Industry Association Toy of the Year Nomination Committee and is a former contributing editor at Toy Wishes Magazine.

Before developing Savvy Auntie, Notkin was an award-winning, senior level interactive marketing and communications executive for global Fortune 500 companies, including The New York Times and American Express, as well as L’Oréal. She is a graduate of McGill University in Montreal, Canada where she was born.

Notkin is a Savvy Auntie and Auntie by Relation (ABR) to a number of wonderful children who are the loves of her life. She is also an Auntie By Choice (ABC) to all of her friends’ kids, who come in a very close second. Notkin resides and works in New York City.

Blog Entries by Melanie Notkin

When You're Not a Mother on Mother's Day

(25) Comments | Posted May 9, 2012 | 10:56 AM

If you're like me, and always aspired and expected to be a mother, Mother's Day, and the days that precede it, can be a heavy time. With continuous Mother's Day promotions and news stories featuring moms of all ages, shapes and sizes ("It's the hardest job in the world!"), the...

Read Post

Women Over Age 35 Are Having More Kids

(22) Comments | Posted April 23, 2012 | 8:23 AM

OK ladies, take a breath. You're not the only ones hoping to have a baby or who have given birth to a second or even third child after your fortieth birthday. In fact, you're part of a growing trend of women who do.

According to a new study published by...

Read Post

Arianna Huffington's sister, Agapi Stassinopoulos: A True Savvy Auntie

(1) Comments | Posted March 29, 2012 | 10:09 AM

Christina and Isabella Huffington, ages 22 and 20 respectively, are two very fortunate young women. Not only is their mother, Arianna, one of the most well-respected and most successful women in media, but Agapi Stassinopoulos, an inspiring author and speaker, is their aunt.

But if you were to...

Read Post

Fertility: What Not to Say to Single Women Who Long to Be Moms

(91) Comments | Posted February 23, 2012 | 6:00 PM

We all know that going through infertility treatments can be incredibly challenging for couples. But single women who yearn to be mothers go through their own heartache. They are waiting for their future life partner to come into their lives before they can even begin to try to conceive. While...

Read Post

Single Woman Doesn't Equal 'Career Woman'

(356) Comments | Posted February 17, 2012 | 6:05 AM

When a woman is over age 30, single and childless, people want to know why. Not just her doting parents, grandparents, aunts and uncles. Not just the college roommate whose bridal and baby showers she threw ten or fifteen years earlier. Not just her married mom friends chiding her to...

Read Post

My Secret Grief. Over 35, Single and Childless

(762) Comments | Posted January 12, 2012 | 3:39 PM

The grief hit me in my mid-thirties without warning.

By all appearances, my life was fantastic, or pretty close. I had a great job in New York City, good friends, some good dates. But then there were times, lonely days and nights, when I would cry. I would sob....

Read Post

Unnatural Women: Childless in America

(102) Comments | Posted December 27, 2011 | 9:04 AM

There are a series of milestones Western society views as steps a female takes toward full-fledged womanhood. The first stage starts with the beginning of menstruation around age 12 ½, then goes on to the wearing of a bra, (the next items are in no particular order) then makeup, a...

Read Post

Fertility: Should You Have A Baby On Your Own?

(507) Comments | Posted December 14, 2011 | 4:02 PM

Donny Deutsch, ad man-turned cable TV show host-turned morning show expert on just about anything, looked straight into the camera. Normally, he'd be looking at Savannah Guthrie, the Today Show moderator of the curiously popular (and yet curiously entertaining) "Today's Professionals" segment to share his opinions. But on a Monday...

Read Post

Are Single Women Singled Out At Work?

(31) Comments | Posted November 16, 2011 | 1:23 PM

It was earlier this year when I met Elizabeth at Rm. Fifty5 in the Dream Hotel in Midtown Manhattan. We were there to toast Melissa, a single 40-year-old woman finishing her final treatments for breast cancer. There was so much promise in the air.

Elizabeth, a stylish and attractive woman...

Read Post

Is He Just Too Old for This?

(1) Comments | Posted October 10, 2011 | 7:03 AM

With the recent New York Magazine cover story making hoopla out of the growing age of first time moms, a recent study out of the department of human genetics at the University of Nijmegen in the Netherlands, shows that men get too old to have kids...

Read Post

The Truth About The Modern Aunt

(94) Comments | Posted September 23, 2011 | 10:00 AM

I sat in the theater biting my tongue. In the newly released film, "I Don't Know How She Does It" about the challenges of a working mother, Sarah Jessica Parker's character Kate Reddy describes her female, child-phobic junior associate, Momo, as a "robot" and went on (and on) throughout the...

Read Post

Schadenforty

(191) Comments | Posted September 5, 2011 | 8:03 PM

I admit I'm guilty of looking in the mirror and feeling grateful that there is not a wrinkle on my 42 year old filler-free face. I am even more thankful for a cluster of monthly zits, a possible sign that some of my more youthful hormones are still functioning. In...

Read Post

The Invisible Infertility

(29) Comments | Posted August 16, 2011 | 12:46 PM

Dinner started off simple enough, three friends in their mid-thirties catching up on each other's lives. One was a married mom of two kids. One was a newly married woman, pregnant with her first. And one was a single woman about to lose another unfertilized egg hours later. I was...

Read Post

Is "Career Woman" the New "Spinster?"

(32) Comments | Posted July 27, 2011 | 6:05 PM

"I know a lot of women like you," said my date, admitting he was trying to figure out why a 'great girl' like me was still single. "They are also single, no kids. But you know, they're career women like you are." Then, in a way to make himself sound...

Read Post

The Truth About Childless Women

(1361) Comments | Posted July 11, 2011 | 11:23 AM

Nearly 46 percent of American women through age 44 are childless. That's up from 35 percent in 1976.

All reasons this generation of women are not bearing children at the same rate their mothers did are valid. Some are young women and just not at a point in...

Read Post

It's Time to Stop Calling Career Women Without Children "Delayers"

(16) Comments | Posted June 13, 2011 | 9:00 AM

College-educated women, as much as you may want children, you're not having them when the Census Bureau thinks you should, and it's your fault.

You went to college. You got an education. You went to work so that you could support yourself. And because of that, they're going to point...

Read Post

Honoring Cool Aunts And Other 'Other-Mothers' This Mother's Day

(23) Comments | Posted May 4, 2011 | 8:57 AM

Not too long ago, Mom was the norm. She played the role so elegantly, first in pearls opening the door to greet the Beav, then with a shag do, blissfully managing her combined family, three from his, three from hers. Soon, she was newly single, managing life "One Day at...

Read Post