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Melanie Notkin
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Melanie Notkin is an entrepreneur, author, speaker, marketer and the leading voice of the nearly 50 percent of American women who are childless. Notkin launched SavvyAuntie.com, the first online community for aunts and godmothers, in the summer of 2008 to wide-acclaim. The award-winning website includes expert content designed specifically for aunts, activities, community and trendy gift ideas for nieces and nephews.

Notkin’s book, SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow, 2011), was a Wall Street Journal best-seller.

As the leading voice on aunthood and childless women, Notkin has been featured on CNN, NBC, CBS, ABC, FOX, CW as well as on NPR and the BBC.

Notkin has accumulated a large and influential social media following and is ranked among the Top 100 Most Powerful Women on Twitter (Grader) and is a Top 10 Woman in Social Media (genConnect/YahooShine).

As a marketer, Notkin identified an overlooked and influential segment of women, the nearly 50 percent of American women who are childless, and dubbed it PANKs® -- Professional Aunts No Kids. She has attracted leading brands including Hasbro, Disney, Hallmark, Tropicana, JCPenney, Yoplait, Sprout and Scholastic as sponsors. Her groundbreaking and effective advertising campaigns have been featured in Mashable.com, The New York Times, Advertising Age and The Wall Street Journal, where she’s been lauded as a ‘trusted source’ and spokesperson for America’s top brands. Her first B2B marketing conference to help marketers reach PANKs will debut in the fall of 2012.

As a toy expert, Notkin launched the SAVVY AUNTIE COOLEST TOY AWARDS in the fall of 2009 to help secondary caregivers become aware of the expert-approved toys kids crave every holiday season. She serves on the Toy Industry Association Toy of the Year Nomination Committee and is a former contributing editor at Toy Wishes Magazine.

Before developing Savvy Auntie, Notkin was an award-winning, senior level interactive marketing and communications executive for global Fortune 500 companies, including The New York Times and American Express, as well as L’Oréal. She is a graduate of McGill University in Montreal, Canada where she was born.

Notkin is a Savvy Auntie and Auntie by Relation (ABR) to a number of wonderful children who are the loves of her life. She is also an Auntie By Choice (ABC) to all of her friends’ kids, who come in a very close second. Notkin resides and works in New York City.

Blog Entries by Melanie Notkin

Over 40, Single and Childless on Mother's Day

(19) Comments | Posted May 8, 2013 | 6:28 PM

I want to be a mother.

I know what some of you may say: Have a baby on your own; adopt; foster. And a few of you may say: Sorry, lady, you should have thought of that earlier. You're just too old.

But I want...

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Single and Childless: I Know What You're Thinking

(580) Comments | Posted December 14, 2012 | 9:56 AM

I know what you're thinking.

I can read it on your face... the distracted smile, the unconvincing nod, the slightly furrowed brow...

You're trying to figure out what's wrong with me. Or at the very least, what I'm doing wrong. The questions you ask yourself at the moment you've discovered...

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New Study Uncovers 23 Million Powerful American Women -- and They're Not Moms

(2) Comments | Posted November 30, 2012 | 5:18 PM

The moment I became an aunt for the first time was the most meaningful and fulfilling time of my life. My "auntuition," as I now call it, kicked in the moment I saw my newborn nephew and I made a silent vow to do everything in my power to love...

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How to Date Like a Mad Woman

(41) Comments | Posted October 11, 2012 | 11:19 AM

"Where are the men?" my girlfriend clamored as our cocktails arrived. "Lately, the guys I've met are wishy-washy when it comes to planning the date. If we meet in my area of town, they ask me to pick the venue because they don't know the area -- like Yelp isn't...

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Single and Childless: Can We Just Move On?

(270) Comments | Posted September 26, 2012 | 12:40 PM

With only a few moments' notice, the television camera light was on and so was I. I hadn't known when I went to meet some of the lovely people behind a new daytime talk show that I would be taped for an on-air "man on the street"-style clip. But there...

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Childless So Far: Why I Choose Love Over Motherhood

(352) Comments | Posted August 21, 2012 | 9:18 AM

"You're going to hate me for saying this," says my good friend, a married mom of three, as we stand on the beach and look toward the ocean. "But you're never going to find a man. They're just not out there. No single woman I know can find a guy."...

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Helen Gurley Brown: Champion Of The Single Woman

(3) Comments | Posted August 13, 2012 | 6:11 PM

Fifty years after the release of her seminal book, Sex and The Single Girl, in 1962, Helen Gurley Brown has died at age 90. And while many will remember her as the editor-in-chief of Cosmopolitan magazine (1965-1997), I will remember HGB as the first and most significant modern champion of...

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Novelist Maeve Binchy Was Childless, Not Heartless

(14) Comments | Posted August 6, 2012 | 11:38 AM

In an essay published in last week's html#disqus_thread" target="_hplink">Telegraph, author Amanda Craig makes the unfortunate argument that the late, beloved, famed novelist Maeve Binchy would have been a better writer had she been a mother, giving her a "deeper understanding of human nature," she explained. The sad irony is...

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Is Motherhood The Only Path To Success?

(69) Comments | Posted July 20, 2012 | 6:34 PM

I realize I'm about to step in it. And by "it," I mean the "Marissa Mayer is a female CEO -- and she's pregnant!" discussion that inevitably leads back to the "Can women have it all?" exchange that began last month.

As a single woman who does not have children,...

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A Message for Moms: Up the Auntie

(4) Comments | Posted July 19, 2012 | 1:08 PM

I'm a childless woman by circumstance. I had always planned, expected, hoped and dreamed that I'd marry and have children, but I'm now in my early 40's and both milestones have eluded me. It's not that I'm not maternal. I have always loved children and I'm a very...

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It's Time for Auntie's Day

(2) Comments | Posted July 16, 2012 | 1:10 PM

When I launched Savvy Auntie four years ago, my first mission was to change the way we look at aunts in America today. Often imagined as a relic of a generations past, the term 'aunt' conjured up an image more "Auntique" than that of a modern, cosmopolitan woman....

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The Single Reason Why We Don't Have It All

(78) Comments | Posted June 26, 2012 | 9:35 AM

Melissa looked around the room, a New York City apartment filled with attractive 40-something singles gathered to celebrate yet another birthday. "Look at this," she said pointing at the room with her eyes. "So many amazing men and women... How are we all still single? Maybe we'll never be married....

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When You're Not a Mother on Mother's Day

(25) Comments | Posted May 9, 2012 | 10:56 AM

If you're like me, and always aspired and expected to be a mother, Mother's Day, and the days that precede it, can be a heavy time. With continuous Mother's Day promotions and news stories featuring moms of all ages, shapes and sizes ("It's the hardest job in the world!"), the...

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Women Over Age 35 Are Having More Kids

(22) Comments | Posted April 23, 2012 | 8:23 AM

OK ladies, take a breath. You're not the only ones hoping to have a baby or who have given birth to a second or even third child after your fortieth birthday. In fact, you're part of a growing trend of women who do.

According to a new study published by...

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Arianna Huffington's sister, Agapi Stassinopoulos: A True Savvy Auntie

(1) Comments | Posted March 29, 2012 | 10:09 AM

Christina and Isabella Huffington, ages 22 and 20 respectively, are two very fortunate young women. Not only is their mother, Arianna, one of the most well-respected and most successful women in media, but Agapi Stassinopoulos, an inspiring author and speaker, is their aunt.

But if you were to...

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Fertility: What Not to Say to Single Women Who Long to Be Moms

(91) Comments | Posted February 23, 2012 | 6:00 PM

We all know that going through infertility treatments can be incredibly challenging for couples. But single women who yearn to be mothers go through their own heartache. They are waiting for their future life partner to come into their lives before they can even begin to try to conceive. While...

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Single Woman Doesn't Equal 'Career Woman'

(356) Comments | Posted February 17, 2012 | 6:05 AM

When a woman is over age 30, single and childless, people want to know why. Not just her doting parents, grandparents, aunts and uncles. Not just the college roommate whose bridal and baby showers she threw ten or fifteen years earlier. Not just her married mom friends chiding her to...

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My Secret Grief. Over 35, Single and Childless

(762) Comments | Posted January 12, 2012 | 3:39 PM

The grief hit me in my mid-thirties without warning.

By all appearances, my life was fantastic, or pretty close. I had a great job in New York City, good friends, some good dates. But then there were times, lonely days and nights, when I would cry. I would sob....

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Unnatural Women: Childless in America

(102) Comments | Posted December 27, 2011 | 9:04 AM

There are a series of milestones Western society views as steps a female takes toward full-fledged womanhood. The first stage starts with the beginning of menstruation around age 12 ½, then goes on to the wearing of a bra, (the next items are in no particular order) then makeup, a...

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Fertility: Should You Have A Baby On Your Own?

(507) Comments | Posted December 14, 2011 | 4:02 PM

Donny Deutsch, ad man-turned cable TV show host-turned morning show expert on just about anything, looked straight into the camera. Normally, he'd be looking at Savannah Guthrie, the Today Show moderator of the curiously popular (and yet curiously entertaining) "Today's Professionals" segment to share his opinions. But on a Monday...

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