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Melanie Notkin
Melanie Notkin is an entrepreneur, author, speaker, spokesperson, marketer, and the leading voice of the nearly 50 percent of American women who are childless. Notkin is the founder and creator of the popular Savvy Auntie® lifestyle brand—a celebration of modern, cosmopolitan aunthood. Notkin’s book on the subject, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids, was a Wall Street Journal bestseller.

Notkin’s writing has appeared in The New York Times and she is a contributor to the Huffington Post and

Otherhood: Modern Women Finding a New Kind of Happiness (Seal Press / Penguin Canada), based on Melanie's life in New York City, will be released on March 4, 2014.

Entries by Melanie Notkin

25 Reasons Why Aunts Deserve a Day

(3) Comments | Posted July 25, 2014 | 3:36 PM

This Sunday, July 27, is the 6th Annual Auntie's Day®, the day I established in 2009 to celebrate and honor the maternal women in a child's life. Aunts by relation, aunts by choice, great-aunts, godmothers and all women who love the children in their lives deserve a day...

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Celebrating Other's Day

(24) Comments | Posted May 10, 2014 | 8:34 AM

Something's changed. It's been 25 years since I last honored my late mom on Mother's Day, and it's been nearly that long since I expected I would be a mom myself. I had the expectation that I would find love, he would find me, and together we would find our...

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I'm Heartbroken Over a Man I've Never Met

(80) Comments | Posted March 4, 2014 | 7:17 AM

I let my towel drop and look in the full-length mirror. Everything is in check. Hip bones are protruding just enough, abdomen is flat, thighs are thicker than I'd prefer, but this is nothing new. My breasts are not as perky as they were even five years ago, but at...

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What I Know About Being Single Now That I'm In My 40s

(20) Comments | Posted February 12, 2014 | 6:43 AM

I'm smiling as I write this, which is a good sign. I certainly had never expected to be single in my 40s. Still, I find myself remarkably happy most of the time. There are moments, of course, of frustration and grief over not having love, marriage and children. But I...

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Single and 40: What I Know About Love

(153) Comments | Posted November 18, 2013 | 10:00 AM

My date isn't listening to a word I'm saying. It's not that he's not paying attention; he's looking straight into my eyes. But he can't hear me. He's thinking about how he's attracted to me and enjoying our conversation, surprising himself. He hadn't expected to be this smitten; I can...

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Why More Jewish Women Are Staying Single

(32) Comments | Posted October 1, 2013 | 5:28 PM

Lianne, 41, took Jacob, her 4-month-old baby, out of his stroller and held him in her arms as we sat down for coffee on the Upper West Side of Manhattan. She and her husband, Mark, conceived Jacob just weeks after they were married about a year ago.

Like me,...

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The Truth About the Childless Life

(875) Comments | Posted August 1, 2013 | 4:01 PM

Aashna, a single 43-year-old marketing director for an international jewelry designer, looked down at her glass of Cabernet Sauvignon with a familiar melancholy I've seen before. "I absolutely don't want to have a baby on my own," she said. "But I also can't imagine never becoming a mother." At age...

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Pippa Middleton Is a DebutAunt!

(2) Comments | Posted July 22, 2013 | 5:17 PM

I'm thrilled for the Prince and Princess over the birth of their royal baby boy, and I am especially happy for Pippa Middleton, Princess Kate's sister, who has become an Auntie by Relation (ABR) today -- just in time for the 5th Annual Auntie's Day. As a 'DebutAunt,'...

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The One Sure Way to Get Married

(233) Comments | Posted July 20, 2013 | 8:43 AM

Jessica, an acquaintance, had unsolicited advice for me. When we bumped into each other on the street, she shared that she had recently become engaged. "I went to everything! Every party, every event, even the ones I thought would be awful. And then I met Matthew at a singles thing...

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Over 40, Single and Childless on Mother's Day

(20) Comments | Posted May 8, 2013 | 6:28 PM

I want to be a mother.

I know what some of you may say: Have a baby on your own; adopt; foster. And a few of you may say: Sorry, lady, you should have thought of that earlier. You're just too old.

But I want...

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Single and Childless: I Know What You're Thinking

(580) Comments | Posted December 14, 2012 | 9:56 AM

I know what you're thinking.

I can read it on your face... the distracted smile, the unconvincing nod, the slightly furrowed brow...

You're trying to figure out what's wrong with me. Or at the very least, what I'm doing wrong. The questions you ask yourself at the moment you've discovered...

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New Study Uncovers 23 Million Powerful American Women -- and They're Not Moms

(2) Comments | Posted November 30, 2012 | 5:18 PM

The moment I became an aunt for the first time was the most meaningful and fulfilling time of my life. My "auntuition," as I now call it, kicked in the moment I saw my newborn nephew and I made a silent vow to do everything in my power to love...

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How to Date Like a Mad Woman

(39) Comments | Posted October 11, 2012 | 11:19 AM

"Where are the men?" my girlfriend clamored as our cocktails arrived. "Lately, the guys I've met are wishy-washy when it comes to planning the date. If we meet in my area of town, they ask me to pick the venue because they don't know the area -- like Yelp isn't...

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Single and Childless: Can We Just Move On?

(270) Comments | Posted September 26, 2012 | 12:40 PM

With only a few moments' notice, the television camera light was on and so was I. I hadn't known when I went to meet some of the lovely people behind a new daytime talk show that I would be taped for an on-air "man on the street"-style clip. But there...

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Childless So Far: Why I Choose Love Over Motherhood

(348) Comments | Posted August 21, 2012 | 9:18 AM

"You're going to hate me for saying this," says my good friend, a married mom of three, as we stand on the beach and look toward the ocean. "But you're never going to find a man. They're just not out there. No single woman I know can find a guy."...

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Helen Gurley Brown: Champion Of The Single Woman

(2) Comments | Posted August 13, 2012 | 6:11 PM

Fifty years after the release of her seminal book, Sex and The Single Girl, in 1962, Helen Gurley Brown has died at age 90. And while many will remember her as the editor-in-chief of Cosmopolitan magazine (1965-1997), I will remember HGB as the first and most significant modern champion of...

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Novelist Maeve Binchy Was Childless, Not Heartless

(14) Comments | Posted August 6, 2012 | 11:38 AM

In an essay published in last week's html#disqus_thread" target="_hplink">Telegraph, author Amanda Craig makes the unfortunate argument that the late, beloved, famed novelist Maeve Binchy would have been a better writer had she been a mother, giving her a "deeper understanding of human nature," she explained. The sad irony is...

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Is Motherhood The Only Path To Success?

(69) Comments | Posted July 20, 2012 | 6:34 PM

I realize I'm about to step in it. And by "it," I mean the "Marissa Mayer is a female CEO -- and she's pregnant!" discussion that inevitably leads back to the "Can women have it all?" exchange that began last month.

As a single woman who does not have children,...

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A Message for Moms: Up the Auntie

(4) Comments | Posted July 19, 2012 | 1:08 PM

I'm a childless woman by circumstance. I had always planned, expected, hoped and dreamed that I'd marry and have children, but I'm now in my early 40's and both milestones have eluded me. It's not that I'm not maternal. I have always loved children and I'm a very...

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It's Time for Auntie's Day

(2) Comments | Posted July 16, 2012 | 1:10 PM

When I launched Savvy Auntie four years ago, my first mission was to change the way we look at aunts in America today. Often imagined as a relic of a generations past, the term 'aunt' conjured up an image more "Auntique" than that of a modern, cosmopolitan woman....

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