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Melanie Notkin
Melanie Notkin is an entrepreneur, author, speaker, spokesperson, marketer, and the leading voice of the nearly 50 percent of American women who are childless. Notkin is the founder and creator of the popular Savvy Auntie® lifestyle brand—a celebration of modern, cosmopolitan aunthood. Notkin’s book on the subject, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids, was a Wall Street Journal bestseller.

Notkin’s writing has appeared in The New York Times and she is a contributor to the Huffington Post and

Otherhood: Modern Women Finding a New Kind of Happiness (Seal Press / Penguin Canada), based on Melanie's life in New York City, will be released on March 4, 2014.

Entries by Melanie Notkin

Why the Moms Who Love Aunties Are Amazing, too

(3) Comments | Posted June 12, 2015 | 2:26 PM

"Auntie! We're family!"

With a big wide-eyed smile, my then-2-year-old nephew had exclaimed the three words that changed my life. He was expressing his new-found understanding that I'm someone special in his life, a trusted grownup who would do everything in her power to keep him safe and happy while...

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J'ai 45 ans, je suis célibataire et sans enfant. Et, non, ça n'est pas "anormal"

(0) Comments | Posted October 21, 2014 | 12:26 PM

L'été pose ses derniers rayons en ce mois d'octobre, avant de céder la place à l'automne. Et puis, une nuit, venu d'on ne sait où, un froid glacial m'envahit, comme un amour que je me suis efforcée d'oublier. Je frissonne. J'ai le cœur gros. Je sais que l'hiver approche et...

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J'ai 45 ans, je suis célibataire et sans enfant. Et, non, ça n'est pas «anormal»

(7) Comments | Posted October 20, 2014 | 12:25 PM

L'été pose ses derniers rayons en ce mois d'octobre, avant de céder la place à l'automne. Et puis, une nuit, venu d'on ne sait où, un froid glacial m'envahit, comme un amant que je me suis efforcée d'oublier. Je frissonne. J'ai le cœur gros. Je sais que l'hiver approche et...

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45 anni, single e senza figli. No, in me non c'è niente di 'strano'

(0) Comments | Posted October 14, 2014 | 7:15 AM

Ottobre arriva senza destare alcun sospetto, portando con sé gli strascichi dell'estate fin dentro l'autunno. Poi una notte, senza alcun preavviso, un brivido di freddo sfiora la mia spalla come un vecchio amante che cercavo di dimenticare. Ho un tremito. Un tuffo al cuore; mi rendo conto che un ennesimo...

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I'm 45, Single And Childless. No, There's Nothing 'Wrong' With Me.

(230) Comments | Posted October 10, 2014 | 9:37 AM

October comes in innocently enough, stretching the edges of summer into fall. But then, one night, seemingly out of nowhere, a cold chill touches my shoulders like a former lover I've tried to shake from memory. I shiver. My heart falls; I know that another long winter is approaching and...

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25 Reasons Why Aunts Deserve a Day

(3) Comments | Posted July 25, 2014 | 3:36 PM

This Sunday, July 27, is the 6th Annual Auntie's Day®, the day I established in 2009 to celebrate and honor the maternal women in a child's life. Aunts by relation, aunts by choice, great-aunts, godmothers and all women who love the children in their lives deserve a day...

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Celebrating Other's Day

(24) Comments | Posted May 10, 2014 | 8:34 AM

Something's changed. It's been 25 years since I last honored my late mom on Mother's Day, and it's been nearly that long since I expected I would be a mom myself. I had the expectation that I would find love, he would find me, and together we would find our...

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I'm Heartbroken Over a Man I've Never Met

(80) Comments | Posted March 4, 2014 | 7:17 AM

I let my towel drop and look in the full-length mirror. Everything is in check. Hip bones are protruding just enough, abdomen is flat, thighs are thicker than I'd prefer, but this is nothing new. My breasts are not as perky as they were even five years ago, but at...

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What I Know About Being Single Now That I'm In My 40s

(20) Comments | Posted February 12, 2014 | 6:43 AM

I'm smiling as I write this, which is a good sign. I certainly had never expected to be single in my 40s. Still, I find myself remarkably happy most of the time. There are moments, of course, of frustration and grief over not having love, marriage and children. But I...

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Single and 40: What I Know About Love

(153) Comments | Posted November 18, 2013 | 10:00 AM

My date isn't listening to a word I'm saying. It's not that he's not paying attention; he's looking straight into my eyes. But he can't hear me. He's thinking about how he's attracted to me and enjoying our conversation, surprising himself. He hadn't expected to be this smitten; I can...

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Why More Jewish Women Are Staying Single

(32) Comments | Posted October 1, 2013 | 5:28 PM

Lianne, 41, took Jacob, her 4-month-old baby, out of his stroller and held him in her arms as we sat down for coffee on the Upper West Side of Manhattan. She and her husband, Mark, conceived Jacob just weeks after they were married about a year ago.

Like me,...

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The Truth About the Childless Life

(875) Comments | Posted August 1, 2013 | 4:01 PM

Aashna, a single 43-year-old marketing director for an international jewelry designer, looked down at her glass of Cabernet Sauvignon with a familiar melancholy I've seen before. "I absolutely don't want to have a baby on my own," she said. "But I also can't imagine never becoming a mother." At age...

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Pippa Middleton Is a DebutAunt!

(2) Comments | Posted July 22, 2013 | 5:17 PM

I'm thrilled for the Prince and Princess over the birth of their royal baby boy, and I am especially happy for Pippa Middleton, Princess Kate's sister, who has become an Auntie by Relation (ABR) today -- just in time for the 5th Annual Auntie's Day. As a 'DebutAunt,'...

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The One Sure Way to Get Married

(233) Comments | Posted July 20, 2013 | 8:43 AM

Jessica, an acquaintance, had unsolicited advice for me. When we bumped into each other on the street, she shared that she had recently become engaged. "I went to everything! Every party, every event, even the ones I thought would be awful. And then I met Matthew at a singles thing...

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Over 40, Single and Childless on Mother's Day

(20) Comments | Posted May 8, 2013 | 6:28 PM

I want to be a mother.

I know what some of you may say: Have a baby on your own; adopt; foster. And a few of you may say: Sorry, lady, you should have thought of that earlier. You're just too old.

But I want...

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Single and Childless: I Know What You're Thinking

(580) Comments | Posted December 14, 2012 | 9:56 AM

I know what you're thinking.

I can read it on your face... the distracted smile, the unconvincing nod, the slightly furrowed brow...

You're trying to figure out what's wrong with me. Or at the very least, what I'm doing wrong. The questions you ask yourself at the moment you've discovered...

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New Study Uncovers 23 Million Powerful American Women -- and They're Not Moms

(2) Comments | Posted November 30, 2012 | 5:18 PM

The moment I became an aunt for the first time was the most meaningful and fulfilling time of my life. My "auntuition," as I now call it, kicked in the moment I saw my newborn nephew and I made a silent vow to do everything in my power to love...

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How to Date Like a Mad Woman

(39) Comments | Posted October 11, 2012 | 11:19 AM

"Where are the men?" my girlfriend clamored as our cocktails arrived. "Lately, the guys I've met are wishy-washy when it comes to planning the date. If we meet in my area of town, they ask me to pick the venue because they don't know the area -- like Yelp isn't...

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Single and Childless: Can We Just Move On?

(270) Comments | Posted September 26, 2012 | 12:40 PM

With only a few moments' notice, the television camera light was on and so was I. I hadn't known when I went to meet some of the lovely people behind a new daytime talk show that I would be taped for an on-air "man on the street"-style clip. But there...

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Childless So Far: Why I Choose Love Over Motherhood

(348) Comments | Posted August 21, 2012 | 9:18 AM

"You're going to hate me for saying this," says my good friend, a married mom of three, as we stand on the beach and look toward the ocean. "But you're never going to find a man. They're just not out there. No single woman I know can find a guy."...

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