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Melinda Emerson
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Melinda F. Emerson, SmallBizLady, is America’s #1 small business expert. She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As CEO of Quintessence Multimedia, Melinda develops audio, video and written content to help her Fortune 500 clients engage small business customers. She publishes a resource blog, www.succeedasyourownboss.com and hosts a weekly talk show on Twitter called #SmallBizChat for today’s entrepreneurs. She reaches 1.5 million small business owners each week on the internet. Forbes Magazine named Melinda Emerson #1 Woman for Entrepreneurs to follow on Twitter. Melinda has been featured on MSNBC, Fox News, NBC Nightly News and in The Washington Post, New York Times, Fortune, Essence and Black Enterprise. She is also the author of the bestselling book Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Her latest ebook, How To Become a Social Media Ninja; 101 Ways to Dominate Your Competition Online was released in 2012. Melinda is a graduate of Virginia Tech.

Entries by Melinda Emerson

How Can Your Small Business Procure Corporate Sponsorship?

(1) Comments | Posted September 15, 2014 | 9:39 AM

No small business can soar without steady streams of income. Yes, the bulk of your revenue will come from your product or services being sold, but when the relationship is mutually beneficial, some small businesses can raise capital through corporate sponsorship. There is a growing trend in developing...

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Time to Start Planning for 2015 in Your Small Business

(4) Comments | Posted September 1, 2014 | 12:09 PM

2014-09-01-TimetoStartPlanningfor2015inYourSmallBusiness.jpgAs the last days of summer wind down, the kids are headed back to school and the nights are getting cooler. This is the time to begin laying out your approach to a successful first quarter of 2015. Don't be like many...

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The 5 Biggest Small Business Marketing Mistakes

(5) Comments | Posted August 19, 2014 | 5:13 PM

Unless your business is marketing, it's often one of the biggest challenges in running your small business. Like many small businesses, it's tough to know how to effectively get your message out to your ideal customer. Regardless of your level of marketing expertise, you can follow this advice to avoid...

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10 Sizzling Summer Reading Picks to Grow Your Small Business

(0) Comments | Posted June 24, 2014 | 2:36 PM

As spring rolls into summer, you may begin to dream of those long, lazy, hazy days of pure rest and relaxation. Sure, you'll take some well-deserved vacation time, in fact, I highly recommend it! But, as much as we'd like to take the entire summer off, planning and building our...

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How Social Impact Grows Sales for Small Business

(0) Comments | Posted June 10, 2014 | 1:29 PM

Have you ever heard the term doing good while doing well? I recently came across a new business in central Florida whose business model is focused on social impact as well as boosting the bottom-line. Goose Lopez-Torres, started out trying to generate sales leads by delivering bagels to prospect's offices....

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The Top Pitfalls for Small Business Owners

(4) Comments | Posted June 2, 2014 | 6:36 PM

When starting and running a small business, we often learn as we go. However, some pitfalls in business can be avoided -- saving time and money. (I personally don't know any small business owner who wouldn't benefit from more time or money!) Business owners need to learn to delegate tasks,...

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14 Bible Verses For Small Business Owners in 2014

(0) Comments | Posted May 19, 2014 | 12:04 PM

We small business owners often find ourselves in circumstances where we are discouraged and exasperated, which can swiftly make us question our faith. When that happens, words from the Bible will offer inspiration when it's most needed. For five years I've been blessed to be able to write an article...

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5 Tactics for Greater Income in Your Small Business

(1) Comments | Posted April 30, 2014 | 3:10 PM

As we move deeper into the second quarter of 2014, you should follow up your strong start by looking at your pricing, customers and team to make sure you are on the right track for meeting your targets for the year. After that, take time to really examine your broad...

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15 Valuable Tips From 15 Years in Business

(0) Comments | Posted March 3, 2014 | 4:14 PM

When I started my own business fifteen years ago, I've picked up more than a few tips along the way. While some lessons were costly, if I had to, I'd do it the same way all over again. Yes, collecting a paycheck made it easier to follow a budget, however,...

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When Celebrities Tweet About Your Business

(0) Comments | Posted January 24, 2014 | 1:54 PM

Tucked away in North Miami is the headquarters of one of the fasting growing gourmet meal delivery businesses in America, The Fresh Diet. When former real estate agent, Zalmi Duchman saw the industry slowing down in 2006, he spent $500 to incorporate his business and setup a basic...

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6 Ways to Rake in the Bucks in the First Quarter of 2014

(0) Comments | Posted January 17, 2014 | 12:33 PM

If you haven't gotten started thinking about a growth plan for your small business for 2014, it's time to get cracking. Don't skimp on planning your business future or rest on your success from last year. Now that the calendar has turned the page on 2014, get in gear now...

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7 Ways to Keep Customers Coming Back to Your Small Business

(0) Comments | Posted December 31, 2013 | 9:34 AM

You worked hard putting together a marketing plan to spread the word about your small business -- to drive customers to your door. The next task is to figure out how to get them to return again and again. In some businesses, you can predict a buying pattern. For instance,...

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6 Ways Small Businesses Can Do Business With Corporations

(0) Comments | Posted December 18, 2013 | 6:10 PM

In order to create a sustainable small business, you need to secure long-term contracts. One of the best targets for a one-year contract is Fortune 500 companies. I learned a lot about selling to corporate America from a mentor, who once worked as a sales professional focused on business-to-business customers....

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How to Become a Social Media Brand in Demand

(0) Comments | Posted December 4, 2013 | 7:13 PM

If you are still on the fence about how to use social media to grow your small business, now is a great time to get started. Keep in mind that it takes a long-term commitment to become a social media superstar, but it can be done - even with all...

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World Entrepreneurship Forum Boosts Women Entrepreneurs

(0) Comments | Posted November 22, 2013 | 11:20 AM

A growth-centric global economy requires constant activity centered on supporting entrepreneurial endeavors and job creation, and is vital in order to have a vibrant economic climate. There are more than one hundred and twenty million women entrepreneurs worldwide and, according to the Global Entrepreneurship Monitor 2012 Women's Report...

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How to Secure Your WordPress Website

(1) Comments | Posted October 31, 2013 | 6:07 PM

WordPress is a popular website and blog platform among small businesses. However, if you aren't diligent about security, you might just get hacked -- which is what happened to me. My site, www.succeedasyourownboss.com was infiltrated by a spam software program seeking a security gap in either WordPress or...

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Should You Be the Face of Your Small Business?

(1) Comments | Posted October 16, 2013 | 12:30 PM

Personal branding is a key to becoming known as an expert in your niche market, but sometimes you may feel like you might not want to have your face all over your small business website. A loyal reader wondered whether race would hold her business back if she became the...

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9 Mobile Marketing Tactics for Your Small Business

(1) Comments | Posted October 4, 2013 | 4:11 PM

With more than half of adults in the United States now using a smartphone to connect to the internet, if you want to get your message out to your customers and target customers, your mobile web marketing plan needs to consider the types of devices in use. Even if you...

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Best Activities to Outsource in Your Small Business

(4) Comments | Posted September 6, 2013 | 1:04 PM

Rather than wear every hat -- every single day -- small business owners need to think about regular activities that can be outsourced or subcontracted out. When you can get assistance with tasks you are probably not skilled at anyway, you will have more time for higher level activities like...

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8 Best Website Resources to Grow Your Small Business

(0) Comments | Posted September 3, 2013 | 11:37 AM

Technology now gives your small business access to a world economy and new markets far beyond your doorstep. Unfortunately, the same holds true for your competitors, who want nothing more than to steal your customers, and will use every resource available to do so. Given the large number...

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