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Melinda Emerson
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Melinda F. Emerson, SmallBizLady, is America’s #1 small business expert. She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As CEO of Quintessence Multimedia, Melinda develops audio, video and written content to help her Fortune 500 clients engage small business customers. She publishes a resource blog, www.succeedasyourownboss.com and hosts a weekly talk show on Twitter called #SmallBizChat for today’s entrepreneurs. She reaches 1.5 million small business owners each week on the internet. Forbes Magazine named Melinda Emerson #1 Woman for Entrepreneurs to follow on Twitter. Melinda has been featured on MSNBC, Fox News, NBC Nightly News and in The Washington Post, New York Times, Fortune, Essence and Black Enterprise. She is also the author of the bestselling book Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Her latest ebook, How To Become a Social Media Ninja; 101 Ways to Dominate Your Competition Online was released in 2012. Melinda is a graduate of Virginia Tech.

Entries by Melinda Emerson

How to Create Loyal Employees

(0) Comments | Posted July 1, 2016 | 5:16 PM

Corporate culture is increasingly seen as a powerful brand differentiator today. Just check out the behind-the-scenes Instagram stories about some of your favorite brands. Having a strong culture filled with engaged employees helps attract and retain more great employees. The ultimate result is higher revenues. You can build workforce loyalty...

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How Do I Expand My Small Business Globally?

(0) Comments | Posted July 1, 2016 | 5:08 PM

If you want to do business internationally it can be tough getting started, but the upside can totally be worth it. You may lack the contacts you need to build global business relationships. it may be financially challenging to fly all over the globe to make those connections. What can...

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Managing Inventory is Key to Business Success

(0) Comments | Posted June 29, 2016 | 6:30 AM

Your inventory is one of your small business's most important assets - if it's managed properly. A well-run inventory system helps with planning, cash flow and sticking with your budget. The management process itself is an enormously powerful tool to measure the overall success of the business.

Inventory management doesn't...

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You've Gotta Know You Can!

(0) Comments | Posted June 15, 2016 | 7:14 AM

Faith in your abilities is a necessary ingredient in the recipe for success when starting a new business. But fears - those emotional responses we experience when we perceive a threat - can cause actual changes in our brains, and can prompt us to behave in specific ways - good...

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Getting Started Selling on Facebook

(0) Comments | Posted June 8, 2016 | 10:17 AM

Facebook has over 1.5 billion users and growing. It is becoming a good platform to sell your products because finding customers is easy with the right plan. People who may never stumble on your website may see your Facebook posts and ads. Besides your website, the...

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2016 Summer Reading List

(0) Comments | Posted June 1, 2016 | 10:24 AM

For you who read often and know this true of me, Summer is coming. I already have my suitcase packed with my stack of books. I am ready to kick off my shoes with a glass of lemonade or an adult beverage on the table as I enjoy...

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Understanding Google AdWords

(0) Comments | Posted May 18, 2016 | 5:49 PM

Are you still finding it hard to hit top search results? Although you have remained competitive with your SEO, it's time to take a different approach. Put an effort in Google AdWords pay-per-click ads which will help your target the right audience faster and who would want to click your...

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How to Generate Direct Sales on Instagram

(1) Comments | Posted May 18, 2016 | 10:27 AM

Your channels for selling products are growing beyond your website and amazon store. Social media sites -- particularly Instagram and even Facebook-- have become an extremely effective for converting direct sales. You just have to know how to leverage them. To maximize your selling ability on Instagram try...

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5 Tips on Becoming a Mighty Mompreneur

(0) Comments | Posted May 10, 2016 | 11:13 PM

"Mompreneur" is the contemporary label given to a mom who goes after her dreams by starting a business. Increased cultural emphasis on work-life balance, the digital communication evolution, and work from home opportunities have all contributed to more women than ever finding their way to business ownership. If running a...

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You're A Small Business. It's Time to Celebrate

(0) Comments | Posted May 4, 2016 | 12:32 AM

It's National Small Business Week! It's the biggest celebrations for small businesses in the U.S. All over the country; there will be meetups, workshops, Tweetchats, and free events to help business owners like you launch or grow your business. If you're a new entrepreneur, you might not know...

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Five Major Hurdles You Face in Business Ownership

(0) Comments | Posted April 24, 2016 | 8:14 PM

Being your own boss can produce a lot of intrinsic rewards, but only after you effectively jump some challenging hurdles.

If you are thinking about going it alone in the business world, you need to understand fully the pros and cons of such a move. Yes, there are plenty of...

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Tips for Running a Successful Tweetchat

(0) Comments | Posted April 15, 2016 | 4:15 PM

Have you ever asked yourself how you can create an inbound marketing opportunity that can drive traffic to your website? You can look for opportunities like creating guest blog content, being a guest on a podcast, or doing a Facebook live interview. One way you can brand yourself and build...

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Get Over Your Fear of Math in Your Small Business

(0) Comments | Posted April 13, 2016 | 8:38 AM

Every small business failure is unique in terms of the particular decisions and events that precipitated it, but there are some common mistakes. Sometimes the problem is obvious, like there simply isn't enough demand for the product or service, or that the pricing strategy was off and the...

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7 Tips to Leverage Videos for Your Small Business

(0) Comments | Posted March 30, 2016 | 11:41 AM

Are you using videos to showcase your small business? Video marketing can boost your small business website in many unique ways. If you dislike writing, producing videos is an great alternative to writing blogs. Videos will boost your analytics, especially if you use a brief written description. It's a quick...

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What Is the Perfect Small Business for You?

(0) Comments | Posted March 23, 2016 | 9:48 AM

Many people want to be entrepreneurs, but often I get asked: what business should I start? Too often people desire to be in business, but have no clue what they should be selling. Entrepreneurship is as different as the people who run businesses. No two situations are alike, and the...

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Do Millennial Entrepreneurs Have Major Concerns?

(0) Comments | Posted March 16, 2016 | 10:44 AM

Although every generation of business owner has issues, I wondered about the concerns of millennial entrepreneurs in 2016? Born between 1982 and 2004, this generation of 18-34 years old is larger than the Baby Boomers and is latching on to the world of entrepreneurship in a major way. When launching...

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10 Top Small Business Blogs

(0) Comments | Posted March 9, 2016 | 8:50 AM

Do you like to read good content online? I sure do. One of the key secrets to being successful in business is to be a voracious reader. I learn a great deal by reading individual and corporate blogs online. If you're like me, I bet you want to to know...

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How to Succeed as a Small Business Owner

(0) Comments | Posted March 2, 2016 | 9:20 AM

Do you think you have what it takes to succeed as a small business owner? How do you measure your readiness to go into business? Most people who dream of one day starting a business draw from a long list of success factors. But to know for sure, I just...

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9 Tips to Do to Save Money to Start Your Dream Business

(0) Comments | Posted February 24, 2016 | 8:28 AM

If you want to be in business, you must come up with the money to fund your dream. In my book, Become Your Own Boss in 12 Months, I teach my readers to take a proactive approach to funding your small business by saving your own money. It is called...

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How to Have the Right Team in Your Small Business

(0) Comments | Posted February 17, 2016 | 6:55 AM

To grow your small business, you need the right team in place. Your employees are the backbone of your business, as you alone will not be able to efficiently run your business. When you are forming a team it is important that everyone have a clear vision, understanding of the...

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