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Melinda Emerson
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Melinda F. Emerson, SmallBizLady, is America’s #1 small business expert. She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As CEO of Quintessence Multimedia, Melinda develops audio, video and written content to help her Fortune 500 clients engage small business customers. She publishes a resource blog, and hosts a weekly talk show on Twitter called #SmallBizChat for today’s entrepreneurs. She reaches 1.5 million small business owners each week on the internet. Forbes Magazine named Melinda Emerson #1 Woman for Entrepreneurs to follow on Twitter. Melinda has been featured on MSNBC, Fox News, NBC Nightly News and in The Washington Post, New York Times, Fortune, Essence and Black Enterprise. She is also the author of the bestselling book Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Her latest ebook, How To Become a Social Media Ninja; 101 Ways to Dominate Your Competition Online was released in 2012. Melinda is a graduate of Virginia Tech.

Entries by Melinda Emerson

The Gift Guide for Small Business Owners You Can't Live Without

(0) Comments | Posted November 23, 2015 | 6:24 PM

If you're racking your brain to find a gift for a fellow small business owner -- or looking for gifts to put on your own list to Santa -- here's a great place to start. Here, I share my annual Holiday Gift Guide for small business owners.  

1. HP...

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Building a Better Business Plan in an Hour

(0) Comments | Posted November 18, 2015 | 11:25 AM

Having a business plan is essential for any business of any size. It's what guides you to identifying your business goals and achieving them, and helps you better understand your customers. Let's get started on creating your business plan!


Your business plan outlines...

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Writing a Business Plan: Your Business Model

(0) Comments | Posted November 11, 2015 | 11:17 AM

When it comes to writing a business plan, the first step is figuring out your business model. If you’re in the early stages of planning out your business, this is the ideal place to begin.

The Importance of the Business Model

There are a lot of moving...

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Get Your Biz Ready for Black Friday and Small Business Saturday

(0) Comments | Posted November 4, 2015 | 11:36 AM

Black Friday or Small Business Saturday are the busiest shopping days of the year. If you haven't started planning your strategy for the holiday season, now's the time to dive in.


What Do You Want to Promote?

Defining your...

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Guess What Time It Is? Time to Develop Your 2016 Business Budget

(0) Comments | Posted October 28, 2015 | 10:50 AM

If you’re already thinking about what you need to do to prepare for the new year, kudos to you. Doing so now will keep you from feeling the time crunch at year’s end. Planning your business budget is just one thing on your long, long list.

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Keep Your Small Business Cash Flowing With These Easy Tips

(1) Comments | Posted October 14, 2015 | 11:38 AM

Cash flow is critical to the success of your business. Without it, you can't pay your own vendors, staff, and expenses. With a little effort and planning, you can keep your cash flowing and avoid dangerous cash crunches.


1. Keep Diligent Financial Records

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How to Prep Your Business for Its Big Opening

(0) Comments | Posted October 7, 2015 | 2:27 PM

You've put in the blood, sweat, and tears to prep your business, and now the big Opening Day is around the corner. Make sure you tackle each of these important to-dos before flinging open your doors to customers.


1. Activate a Merchant Account

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5 Easy Ways to Get People to Sign up for Your Email List

(0) Comments | Posted September 30, 2015 | 12:06 PM

Email marketing is still one of the most effective ways to reach potential customers. That golden list of emails is your ticket to boosting sales and growing your customer base. But getting people to give you their email addresses can be a challenge. These strategies will not only...

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5 Ways to Keep Employees Happy & Working Hard for You

(1) Comments | Posted September 23, 2015 | 1:08 PM

If your employees are dragging and giving less than they've got, it might be a matter of motivation. It's your job as business owner to inspire your staff, keep them happy, and fuel them to do the best job possible for your company. Here's how.

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7 Easy Steps to Converting a Prospect Into a Customer

(0) Comments | Posted September 16, 2015 | 1:07 PM

Here's a secret: it's not the price of your product, nor how loud you are on social media. The secret to smashing sales is simply being human and delivering what customers want. Here are 7 strategies to help you turn more prospects into customers.

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5 Money-Saving Ways to Grow Your Small Business

(2) Comments | Posted September 9, 2015 | 12:21 PM

It's frustrating: you read all these articles telling you to invest in this software or that conference to grow your business, but the fact is: you simply don't have the budget to put back into your business yet. Fortunately, there are several ways you can work on growing your business...

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5 Questions to Answer for Your Small Biz Before Summer's End

(1) Comments | Posted September 2, 2015 | 1:13 PM

For many small businesses, summer is slower than the rest of the year. Rather than getting caught up in another game of Words with Friends, use these fleeting long days to take a look at your business operations. Likely you could make a few changes for the better.

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Why You Need an Exit Strategy Today

(0) Comments | Posted August 26, 2015 | 1:07 PM

Even if you're happily running your business right now, there will come a day when you'll want to (or have to) leave it. You might end up selling your business, transferring it to your kids, or getting acquired by a Fortune 500 company, if you're lucky. Even if that day...

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Come October, Your Credit Card Machine Needs to Be EMV Compliant

(0) Comments | Posted August 19, 2015 | 12:21 PM

The way we small businesses process credit card payments is about to change: starting on October 1, 2015, all businesses that accept credit cards must use systems that can process EMV chip credit cards. Here's what you need to know about the transition.

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When Reinvention is the Best Remedy for Your Small Biz Ailments

(1) Comments | Posted August 12, 2015 | 11:55 AM

Are you stuck in a rut? Has business been slow? Are you ready to expand your product line, but don't know how? Are you struggling to connect with customers online?


No matter what your small business' issues are, now's the perfect opportunity to...

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Knowing Where Your Customers Are = Smarter Targeted Marketing

(0) Comments | Posted August 5, 2015 | 11:42 AM

Are you wasting your marketing efforts by barking up the wrong tree? If you don't know who your ideal customer is and where he spends time online, your marketing is likely resulting is scattershot sent in all the wrong directions. On the other hand, assessing where your customer is receptive...

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Hate Writing? How to Still Leverage Content Marketing

(2) Comments | Posted July 29, 2015 | 12:16 PM

Writing isn't everyone's cup of tea. If you struggle over a blog post for days, content marketing is probably equal to pulling teeth for you. Fortunately, there are different forms of content, and not all of them require writing. You may even find that your audience resonates more with these...

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Who is Small a Business Owner's Top Supporter?

(0) Comments | Posted July 22, 2015 | 12:10 PM

You might be astonished when you realize that, but as a business owner, the most important member of your support system is not someone you contract or hire. No, it's not your accountant, your lawyer or even your assistant. Yes, they're all very important people to have on your team...

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6 Strategies for a Successful Crowdfunding Campaign

(1) Comments | Posted July 15, 2015 | 10:35 AM

When you start a small business, it's not easy to get credit from traditional sources, so you've got to think creatively when it comes to raising capital. Crowdfunding has become a popular fundraising route for new or growing businesses. Even getting a line of credit can be a daunting chore....

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30 Big Ideas to Make Your Blog Pop

(0) Comments | Posted June 29, 2015 | 4:04 PM

The need to come up with a steady flow of quality content for your blog can be daunting and downright exasperating. Even the best bloggers experience writer's block occasionally. Since you're already wearing 10 hats to start and run your business, the last thing you need is to waste time...

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