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Melinda Emerson
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Melinda F. Emerson, SmallBizLady, is America’s #1 small business expert. She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As CEO of Quintessence Multimedia, Melinda develops audio, video and written content to help her Fortune 500 clients engage small business customers. She publishes a resource blog, www.succeedasyourownboss.com and hosts a weekly talk show on Twitter called #SmallBizChat for today’s entrepreneurs. She reaches 1.5 million small business owners each week on the internet. Forbes Magazine named Melinda Emerson #1 Woman for Entrepreneurs to follow on Twitter. Melinda has been featured on MSNBC, Fox News, NBC Nightly News and in The Washington Post, New York Times, Fortune, Essence and Black Enterprise. She is also the author of the bestselling book Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Her latest ebook, How To Become a Social Media Ninja; 101 Ways to Dominate Your Competition Online was released in 2012. Melinda is a graduate of Virginia Tech.

Entries by Melinda Emerson

10 Good Bible Verses Every Business Needs for 2016

(0) Comments | Posted February 3, 2016 | 9:55 AM

As we put our vision and dreams on paper in our business plan this year, , there are two things I am sure will help you succeed: Faith and a spirit of gratitude, and that means even being grateful for the bad days. When we use our superpowers in business,...

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How to Leverage Technology to Improve Your Sales Process

(0) Comments | Posted January 27, 2016 | 11:04 AM

Every business aims to increase its revenue by generating more sales. It starts with having an organized sales process. With the fierce competition online, it has become increasingly difficult for small businesses to get more customers. To increase sales, firms need to make an efficient use of technology and manpower....

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How to Hire the Right Salesperson for Your Small Business

(0) Comments | Posted January 20, 2016 | 12:58 PM

Selling is key if you want to stay in business. But as a busy business, you will soon get to the point where you need to get some help to sell more of your services or products. But what is the right way to add a salesperson to your small...

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Validating Your Business Idea?

(1) Comments | Posted January 13, 2016 | 8:28 AM

Sure, you have the strong desire and talent to be an entrepreneur, but is 2016 your year for starting a business? If you can honestly see yourself taking care of the 10-14 daily tasks that come with being the CEO of a business, then it's time to investigate this business...

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Make 2016 The Year You Become Your Own Boss

(0) Comments | Posted January 6, 2016 | 11:49 AM

Do you count the minutes until you can leave your job for the day? Does waking up and realizing it's Monday give you a sense of dread? Do you daydream about starting a small business? If so, stop dreaming and start living. This is the year you quit your job...

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Don't Fear the Data! How to Use it to Make Smarter Decisions

(0) Comments | Posted December 23, 2015 | 11:05 AM

While the term Big Data might make you nervous, it shouldn't. Yes, we have a flood of data available at our fingertips, but don't let it daunt you. Instead, know the information you actually need to care about and use it, then trash the rest.

Why Data...

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The Importance of a Professional Headshot for Your Small Business

(0) Comments | Posted December 16, 2015 | 10:57 AM

Do you realize? You as the business owner are the face of your business. That's why having a professional headshot is so essential. Every fall, I have the tradition of having a photo shoot to update my visual brand. Taking a photo with your phone's camera just doesn't cut it....

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10 Must-Dos to Kick Off 2016 for Your Business

(1) Comments | Posted December 9, 2015 | 11:24 AM

Before you break out the eggnog and kick up your feet at your annual office holiday party, realize that there's still work to be done. Taking care of these 10 items now will ensure that next year is a great one for your business.

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How to Write a Business Plan: The Executive Summary

(0) Comments | Posted December 2, 2015 | 12:17 PM

This is the final post in my four-part series on how to write a business plan. So far we have covered Part I: How to develop a Business Model, Part II: Your Marketing Plan and Part III: Operations and Cash Flow Projections. In Part...

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The Gift Guide for Small Business Owners You Can't Live Without

(1) Comments | Posted November 23, 2015 | 6:24 PM

If you're racking your brain to find a gift for a fellow small business owner -- or looking for gifts to put on your own list to Santa -- here's a great place to start. Here, I share my annual Holiday Gift Guide for small business owners.  

1. HP...

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Building a Better Business Plan in an Hour

(0) Comments | Posted November 18, 2015 | 11:25 AM

Having a business plan is essential for any business of any size. It's what guides you to identifying your business goals and achieving them, and helps you better understand your customers. Let's get started on creating your business plan!

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Your business plan outlines...

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Writing a Business Plan: Your Business Model

(0) Comments | Posted November 11, 2015 | 11:17 AM

When it comes to writing a business plan, the first step is figuring out your business model. If you’re in the early stages of planning out your business, this is the ideal place to begin.

The Importance of the Business Model

There are a lot of moving...

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Get Your Biz Ready for Black Friday and Small Business Saturday

(0) Comments | Posted November 4, 2015 | 11:36 AM

Black Friday or Small Business Saturday are the busiest shopping days of the year. If you haven't started planning your strategy for the holiday season, now's the time to dive in.

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What Do You Want to Promote?

Defining your...

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Guess What Time It Is? Time to Develop Your 2016 Business Budget

(0) Comments | Posted October 28, 2015 | 10:50 AM

If you’re already thinking about what you need to do to prepare for the new year, kudos to you. Doing so now will keep you from feeling the time crunch at year’s end. Planning your business budget is just one thing on your long, long list.

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Keep Your Small Business Cash Flowing With These Easy Tips

(1) Comments | Posted October 14, 2015 | 11:38 AM

Cash flow is critical to the success of your business. Without it, you can't pay your own vendors, staff, and expenses. With a little effort and planning, you can keep your cash flowing and avoid dangerous cash crunches.

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1. Keep Diligent Financial Records

...
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How to Prep Your Business for Its Big Opening

(0) Comments | Posted October 7, 2015 | 2:27 PM

You've put in the blood, sweat, and tears to prep your business, and now the big Opening Day is around the corner. Make sure you tackle each of these important to-dos before flinging open your doors to customers.

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1. Activate a Merchant Account

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5 Easy Ways to Get People to Sign up for Your Email List

(0) Comments | Posted September 30, 2015 | 12:06 PM

Email marketing is still one of the most effective ways to reach potential customers. That golden list of emails is your ticket to boosting sales and growing your customer base. But getting people to give you their email addresses can be a challenge. These strategies will not only...

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5 Ways to Keep Employees Happy & Working Hard for You

(1) Comments | Posted September 23, 2015 | 1:08 PM

If your employees are dragging and giving less than they've got, it might be a matter of motivation. It's your job as business owner to inspire your staff, keep them happy, and fuel them to do the best job possible for your company. Here's how.

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7 Easy Steps to Converting a Prospect Into a Customer

(0) Comments | Posted September 16, 2015 | 1:07 PM

Here's a secret: it's not the price of your product, nor how loud you are on social media. The secret to smashing sales is simply being human and delivering what customers want. Here are 7 strategies to help you turn more prospects into customers.

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5 Money-Saving Ways to Grow Your Small Business

(2) Comments | Posted September 9, 2015 | 12:21 PM

It's frustrating: you read all these articles telling you to invest in this software or that conference to grow your business, but the fact is: you simply don't have the budget to put back into your business yet. Fortunately, there are several ways you can work on growing your business...

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