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Melinda Emerson
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Melinda F. Emerson, SmallBizLady, is America’s #1 small business expert. She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As CEO of Quintessence Multimedia, Melinda develops audio, video and written content to help her Fortune 500 clients engage small business customers. She publishes a resource blog, www.succeedasyourownboss.com and hosts a weekly talk show on Twitter called #SmallBizChat for today’s entrepreneurs. She reaches 1.5 million small business owners each week on the internet. Forbes Magazine named Melinda Emerson #1 Woman for Entrepreneurs to follow on Twitter. Melinda has been featured on MSNBC, Fox News, NBC Nightly News and in The Washington Post, New York Times, Fortune, Essence and Black Enterprise. She is also the author of the bestselling book Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Her latest ebook, How To Become a Social Media Ninja; 101 Ways to Dominate Your Competition Online was released in 2012. Melinda is a graduate of Virginia Tech.

Entries by Melinda Emerson

15 Valuable Tips From 15 Years in Business

(0) Comments | Posted March 3, 2014 | 4:14 PM

When I started my own business fifteen years ago, I've picked up more than a few tips along the way. While some lessons were costly, if I had to, I'd do it the same way all over again. Yes, collecting a paycheck made it easier to follow a budget, however,...

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When Celebrities Tweet About Your Business

(0) Comments | Posted January 24, 2014 | 1:54 PM

Tucked away in North Miami is the headquarters of one of the fasting growing gourmet meal delivery businesses in America, The Fresh Diet. When former real estate agent, Zalmi Duchman saw the industry slowing down in 2006, he spent $500 to incorporate his business and setup a basic...

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6 Ways to Rake in the Bucks in the First Quarter of 2014

(0) Comments | Posted January 17, 2014 | 12:33 PM

If you haven't gotten started thinking about a growth plan for your small business for 2014, it's time to get cracking. Don't skimp on planning your business future or rest on your success from last year. Now that the calendar has turned the page on 2014, get in gear now...

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7 Ways to Keep Customers Coming Back to Your Small Business

(0) Comments | Posted December 31, 2013 | 9:34 AM

You worked hard putting together a marketing plan to spread the word about your small business -- to drive customers to your door. The next task is to figure out how to get them to return again and again. In some businesses, you can predict a buying pattern. For instance,...

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6 Ways Small Businesses Can Do Business With Corporations

(0) Comments | Posted December 18, 2013 | 6:10 PM

In order to create a sustainable small business, you need to secure long-term contracts. One of the best targets for a one-year contract is Fortune 500 companies. I learned a lot about selling to corporate America from a mentor, who once worked as a sales professional focused on business-to-business customers....

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How to Become a Social Media Brand in Demand

(0) Comments | Posted December 4, 2013 | 7:13 PM

If you are still on the fence about how to use social media to grow your small business, now is a great time to get started. Keep in mind that it takes a long-term commitment to become a social media superstar, but it can be done - even with all...

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World Entrepreneurship Forum Boosts Women Entrepreneurs

(0) Comments | Posted November 22, 2013 | 11:20 AM

A growth-centric global economy requires constant activity centered on supporting entrepreneurial endeavors and job creation, and is vital in order to have a vibrant economic climate. There are more than one hundred and twenty million women entrepreneurs worldwide and, according to the Global Entrepreneurship Monitor 2012 Women's Report...

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How to Secure Your WordPress Website

(1) Comments | Posted October 31, 2013 | 6:07 PM

WordPress is a popular website and blog platform among small businesses. However, if you aren't diligent about security, you might just get hacked -- which is what happened to me. My site, www.succeedasyourownboss.com was infiltrated by a spam software program seeking a security gap in either WordPress or...

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Should You Be the Face of Your Small Business?

(1) Comments | Posted October 16, 2013 | 12:30 PM

Personal branding is a key to becoming known as an expert in your niche market, but sometimes you may feel like you might not want to have your face all over your small business website. A loyal reader wondered whether race would hold her business back if she became the...

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9 Mobile Marketing Tactics for Your Small Business

(1) Comments | Posted October 4, 2013 | 4:11 PM

With more than half of adults in the United States now using a smartphone to connect to the internet, if you want to get your message out to your customers and target customers, your mobile web marketing plan needs to consider the types of devices in use. Even if you...

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Best Activities to Outsource in Your Small Business

(4) Comments | Posted September 6, 2013 | 1:04 PM

Rather than wear every hat -- every single day -- small business owners need to think about regular activities that can be outsourced or subcontracted out. When you can get assistance with tasks you are probably not skilled at anyway, you will have more time for higher level activities like...

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8 Best Website Resources to Grow Your Small Business

(0) Comments | Posted September 3, 2013 | 11:37 AM

Technology now gives your small business access to a world economy and new markets far beyond your doorstep. Unfortunately, the same holds true for your competitors, who want nothing more than to steal your customers, and will use every resource available to do so. Given the large number...

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Get Started With Your Branded YouTube Channel

(1) Comments | Posted August 16, 2013 | 11:27 AM

Do you know that video content gets a greater percentage of clicks than other online content? Since it is projected that within a year, much of the content shared online will be video, now is the best time to develop a plan to promote your small business...

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Start Your Crowdfunding Campaign With a Marketing Plan

(5) Comments | Posted July 12, 2013 | 6:19 PM

When asked by an acquaintance to support his crowdfunding campaign for his film starring Academy Award nominated actress Taraji P. Henson, I jumped at the chance.  The film, From the Rough, focuses on the true story of an African-American woman who founded a men’s golf team at Tennessee...

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5 Tips On Working With Your Adult Children in a Small Business

(5) Comments | Posted June 27, 2013 | 6:39 PM

When Linda Collinson developed a natural skincare line, LaCrista Natural Skincare, from her home more than 20 years ago, her small business grew quickly.  Her product line mushroomed and was ultimately carried in major retail chains and other stores across the country and globally. Staffed solely by family, her husband,...

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Strategies for Successful Small Business Marketing

(2) Comments | Posted June 17, 2013 | 4:44 PM

Your small business train will sputter along without a solid marketing approach. When developing a marketing strategy, think about who is your target customer and how are you going to rise above the crowd of competitors clamoring for attention. Drill down your message to appeal to your niche customer to...

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Top 30 Small Business Champions to Follow on Twitter

(2) Comments | Posted May 22, 2013 | 6:39 PM

If you want to stay ahead of your competition, you should keep your small business toolbox stocked with the latest and greatest news and innovations. And when it comes to technology, industry trends and how they positively or negatively affect your business there are only few people who are...

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Top Preventable Causes For Small Business Failure

(11) Comments | Posted April 30, 2013 | 3:09 PM

There is nothing gloomier than empty storefronts on Main Street. Yes, the economy was rough on commerce for a while, but still many businesses fail unnecessarily.  If I’ve gained any wisdom about business, it’s that there is a learning curve and you must always improve your skills for your...

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Can Your Small Business Get More Sales Using LinkedIn?

(1) Comments | Posted April 17, 2013 | 4:03 PM

If you've been wondering about whether LinkedIn could help you grow your small business, it's time to get off the fence and jump online. You should definitely be using LinkedIn to increase sales in your small business. LinkedIn is an important social networking tool that allows you to drill down...

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How Do Small Businesses Build High Engagement on Facebook?

(0) Comments | Posted April 10, 2013 | 11:40 AM

There is no doubt that Facebook is a major player in the way small businesses engage with their customers. But, before putting together a marketing plan to build your Facebook fan base, let's take a look at the meaning of having lots of "likes" on your page.

Social marketing...

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