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Melissa Dawn Johnson
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When executives, athletes and influential leaders want to know how to build a brand of global influence, they call Melissa Dawn Simkins and her firm, Velvet Suite Simkins is the authority on champion brand leadership and her creative influence is the brains behind some of the world’s most beloved brands. She a pioneer in her field, serving on the leadership team that launched the Swiffer brand, re-energized the iconic Mr. Clean, created the first-ever multicultural marketing plan for Victoria’s Secret Stores, launched the first-ever, National Football League Player Brand University training 350 rookies across the entire league as well as re-branded Nationwide Insurance. Through her proven track record, Simkins and has helped launched hundreds of profitable brands in her career. She sits on the board of advisors for the World Brand Summit in Mumbai, India and is an internationally recognized author of the book "Brand Me. Make Your Mark: Turn Passion into Profit" (Ambassador Press).

Simkins is President of Velvet Suite, Inc., a new brand of leadership consulting empower uncommon leaders to think, look and perform like champions. She is a media personality serving as an on air contributor to CNN as well as other television shows. She is the brains behind some of the world's most fascinating companies and influential individuals.

Her passion is helping career-driven women find the beauty of a healthy, wealthy and wise life beyond their work. Her network of leading women called Women In The Spotlight, offers annual retreats and exclusive opportunities to join a sisterhood of powerful women changing the world from the inside out

Entries by Melissa Dawn Johnson

The "F" Word: Success Strategies to Win Over Fear

(2) Comments | Posted July 23, 2011 | 10:55 AM

Let's be honest, life can be hard. Headlines read of economic collapse, natural disasters, identity thefts, disease scares, peeping toms and more. Even the eternal optimist has been tempted to succumb to the 4-letter word (F-E-A-R) in these tight times. Phobias or unrelenting fears of situations, activities or things are...

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The LOL Effect: Loving Out Loud

(1) Comments | Posted May 3, 2011 | 7:46 PM

Admit it: there are things in your life that you can't live without. My Jack LaLanne Juicer, daily gym time, prayer meditation, Carmex and MacBook Pro are brands and experiences that I run to again and again. I confess, sometimes it feels like a secret obsession.

For you, it may...

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