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Melissa Pitts

Entries by Melissa Pitts

Latinos on Madison Avenue: A Call to Action

(19) Comments | Posted January 7, 2013 | 2:38 PM

It takes something pretty substantial to make eyebrows raise on Madison Avenue, but last week, just that happened when this list of "Who to Watch in Adland" debuted. It wasn't who was on the list that had people buzzing, it was who wasn't on the list: (hint: the...

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ABC/Univision: Here Are Five Ways to Turn Off Latinos

(91) Comments | Posted May 9, 2012 | 1:25 AM

ABC and Univision teaming up to create an English language cable channel aimed at Latinos is a brilliant idea. They just need to be careful -- very careful.

There are too many tired clichés the two networks could succumb to while building programming for my generation. And, that would be...

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