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Melissa Riddington
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Melissa is a marketing maven with over 15 years’ experience working with global consumer brands in the US and UK, including Apple, BBC, American Express and Microsoft. Now consulting with independent small businesses in Seattle, she creates marketing magic with her clients, produces creative events in the city and loves connecting like-minded people with each other.
A passionate Brit at heart, she’s currently working her way through the Pacific Northwest’s majestic hikes and trails.

Entries by Melissa Riddington

Changing the Corporate Battlefield

(4) Comments | Posted May 14, 2014 | 3:01 PM

Recently there has been a flurry of business books that claim war teaches lessons in corporate success. For example, Corrine Sandler, author of Wake Up or Die, shows business leaders how to use strategies from Sun Tzu's The Art of War. Sandler was recently quoted as saying, "Surviving in today's...

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