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Merry Carole Powers
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Merry Carole Powers is a writer, creative director, brand journalist and CEO of The Impact Pod.™ With a decade and a half of experience in some of the world’s largest and most prestigious advertising creative departments, Merry Carole has successfully and responsibly stewarded both national and international brands and brand leaders with deep insight, creative vision and a socially responsible outlook. She is known for her ability to transform businesses into forces of financial strength and social good by doubling bottom lines and positioning brands to generate profits in a way that profits the world. For more information on Merry Carole, visit www.theimpactpod.com.

Entries by Merry Carole Powers

Brand Humanity

(1) Comments | Posted June 9, 2014 | 9:35 AM

After nearly two decades in advertising, I've gotten to know a lot of brands. And from that, I've discovered a few universal truths, one of them being this: The brands I love - that everyone seems to love - all have one thing in common: Humanity.

The best brands...

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Cause Vs. Purpose

(1) Comments | Posted April 28, 2014 | 4:23 PM

You'd more or less need to be living under a businessperson's rock to not know that we are most certainly operating in a purpose-driven economy. Yet a great many brands are responding to this with cause-related behavior. Although these two terms have been used interchangeably, when it comes...

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From Corporate Greed to Social Need: How Big Ass Brands Will Save the World

(1) Comments | Posted October 17, 2013 | 5:15 PM

Richard Branson is talking about it. HuffPost's Arianna Huffington is talking about it. Hell, the entire World Economic Forum is talking about it. It's the question of the day for those in tune with the future of business:

How can we transform business into a force for...

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The Nightmare at the Branding Party

(0) Comments | Posted October 3, 2013 | 12:50 PM

Imagine sitting down at a dinner party, and before you are even situated, the person next to you introduces himself and launches into conversation. He tells you all about himself. His schooling. His training. Accomplishments and accolades. On and on he goes, giving you all the reasons there are to...

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Is Your Brand a One-Night Stand?

(2) Comments | Posted September 12, 2013 | 10:23 AM

Relationships. There is nothing more valuable. Not in life. And certainly not in business. If you are a brand looking to build success, then it's essential that you be sure you know how to build a meaningful consumer relationship.

One of the most commonly held, old-school business beliefs that will...

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The Evolution of Business and the Fall of the Brandosaurus

(2) Comments | Posted September 3, 2013 | 2:54 PM

An evolution has occurred in the world of business. It's traceable, quantifiable and has single-handedly redefined the landscape upon which brands will survive. This turn of the evolutionary wheel comes via the rise of the citizen consumer.

Citizen consumer is a term born from the very real business dynamic...

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Make Good Money

(5) Comments | Posted August 28, 2013 | 11:20 AM

Good money. In the old economy, this simply meant pulling in a lot of cash. But the game has changed. And the notion of good money has evolved.

Globally, 66 percent of consumers believe it is no longer enough for corporations to give money away, but that...

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Inspiration vs. Manipulation

(0) Comments | Posted August 19, 2013 | 11:33 AM

Can you imagine if Martin Luther King Jr. needed an advertising campaign to attract the public to him? Or what about Gandhi ... how hard do you think it would have been for him to build a Twitter following? And then there is the late, truly great Steve Jobs -...

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Would You Hire You?

(33) Comments | Posted August 14, 2013 | 10:11 AM

At the macro level, there is a great deal of discussion about the economic factors that create unemployment, but few seem to be addressing the issues that can help turn this around at the micro level, down where real people are battling the effects of the economic condition on a...

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