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Michael B. Fishbein
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Entries by Michael B. Fishbein

How to Self-Publish a Paperback Book with Createspace

(5) Comments | Posted December 6, 2015 | 11:53 AM

As self-published authors, it's important that we build a professional image to differentiate us from the thousands of others ebook authors out there. One of the ways I do this is by converting my Kindle books into paperbacks using Createspace. Not only does this improve the professional image...

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Make Sure Your Blog Post Has These 7 Things Before You Publish

(1) Comments | Posted July 21, 2015 | 3:04 PM

With big hopes and dreams, I decided to start blogging. I enjoyed it at first, but I wasn't making any money. I was spending a lot of time on valuable content, for no pay off. I was promoting my writing and at best, only getting a hundred visitors...

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27 Reasons to Start a Business in 2015

(8) Comments | Posted January 8, 2015 | 9:49 AM

There's something amazing about solving a problem, creating value for people and sharing your work with the world. The thrill I get from the first paying customer is like the thrill I imagine others get from big-game hunting or hitting the roulette wheel.

Startups are hard....

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The 5 Best Free WordPress Plugins to Promote Your Blog

(5) Comments | Posted October 17, 2014 | 4:57 PM

The plethora of free Wordpress plugins are one of the biggest reasons why Wordpress is my favorite blogging platform. Wordpress is also very easy to customize to your preferences. Blogging is a great marketing strategy with many additional benefits and the free Wordpress plugins below can...

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What the Startup Ideas Behind Product Hunt, Uber, the iPad, and Google All Have in Common

(0) Comments | Posted August 25, 2014 | 9:24 AM

Some of the of the most successful companies in history started by "doing what's working." "Do what's working" means supplying something (or a variation of something) that you know (or have some indication) people have demand for.

The riskiest and hardest part of a startup is not building the...

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5 Lessons Learned Mentoring 300+ Student Entrepreneurs at European Innovation Academy

(0) Comments | Posted July 30, 2014 | 9:08 AM

I just got back to The States after an amazing experience in the South of France mentoring at European Innovation Academy, a three week entrepreneurship education program. I Met some awesome entrepreneurs (both students and mentors) from all over the world. And I was incredibly inspired by how...

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Lean Education: What College Students Can Learn From Lean Startups

(2) Comments | Posted June 16, 2014 | 6:55 PM

It's a quintessential startup story: An entrepreneur spends months, if not years, and more money than they can afford to lose building and launching a product, only to find out that no one actually wanted it! The time and money is gone forever and the hopes and dreams are (at...

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10 Reasons You Should Start Blogging

(7) Comments | Posted May 14, 2014 | 7:34 PM

Blogging can be incredibly valuable to a variety of people and for a variety of reasons. Blogging is not just for businesses! I've benefited personally, professionally, and financially from blogging. Writing has actually become one of my favorite hobbies. I recommend blogging to almost everyone I meet. Here...

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9 Striking Similarities Between the Housing Bubble and The Higher Education Bubble

(12) Comments | Posted March 31, 2014 | 11:06 AM

With the collapse of the housing bubble and corresponding financial crisis of 2008 occuring just six years ago as of this writing (2014), concerns over a bubble in higher education are beginning to emerge. It's amazing how many similarities there are between what happened in housing and what's...

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How to Use Blogging and Social Media To Grow Your Professional Network

(0) Comments | Posted March 26, 2014 | 3:18 PM

Social networks present amazing opportunities for to meet new people and build professional relationships. The internet is an equalizer. Anyone with something that people want can and will be found. Social media platforms like Facebook and Twitter give networkers access to millions of people with the click of...

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Software is Eating Marketing

(0) Comments | Posted February 25, 2014 | 3:21 PM

Like so many industries today, technology is changing the field of marketing and advertising. The way people buy is changing. The way people consume media is changing. The way marketers can reach buyers is changing too. New technologies present both opportunities and challenges to marketers who are vying for buyer...

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11 Ways Get Out of Bed Faster and Have More Energy in the Morning

(0) Comments | Posted February 6, 2014 | 4:34 PM

You hear the wretched sound of your's 7am on Monday and you have to be at work in two're tired and grumpy...and it's cold DO NOT want to get out of bed...

We've all been there and it's not fun. Having a good morning ritual can...

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Innovation in the Government Industry

(0) Comments | Posted January 27, 2014 | 4:19 PM

Government may be susceptible to the same forces that are currently changing many major industries. Software is eating government, too.

Therefore government must use customer development to better serve customers else it risks becoming the next Blockbuster, Borders, or what the large publishing and financial services companies are at...

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7 Tips for Generating Business Ideas

(0) Comments | Posted December 4, 2013 | 10:22 AM

Ideas can come from anywhere. There are no hard fast rules for generating startup ideas. Some of them may turn into profitable businesses, and some may not. There are however frameworks to keep focused, filter ideas, and identify opportunities. Below are some of the strategies I like for coming up...

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7 Common Customer Development Mistakes and How to Avoid Them

(0) Comments | Posted November 20, 2013 | 3:13 PM

When practiced effectively, customer development can be an extremely valuable practice for getting startup ideas, testing viability of an idea, or optimizing existing products or ideas. It can be used to gain deep customer insights to help build products people love. When done incorrectly, it can result in...

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What is Customer Development and Why Should Entrepreneurs Practice It?

(0) Comments | Posted November 12, 2013 | 8:26 AM

What exactly is customer development?

Developed by serial entrepreneur Steve Blank, customer development is the practice of gaining customer insights to generate, test, and optimize ideas for products and services through interviews and structured experiments. Customer development is used to help build products that customers want and...

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How to Be a Connector and Make Valuable Introductions

(0) Comments | Posted October 9, 2013 | 1:11 PM

"What makes someone a Connector? The first -- and most obvious -- criterion is that Connectors know lots of people. They are the kinds of people who know everyone. All of us know someone like this. But I don't think that we spend a lot of time thinking about the...
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How Startups and Large Companies Can Form Valuable Partnerships

(0) Comments | Posted September 17, 2013 | 8:31 PM

Below is a summary of an interview I did with Scott Pollack. Scott has over ten years of experience in business development in fortune 500 companies and startups. Currently he does digital partnerships and new product development at American Express. Scott also blogs, teaches, and will be publishing...

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How to Build an Awesome Professional Network

(0) Comments | Posted August 15, 2013 | 1:56 PM

For better or for worse, it's not just what you know or what you can do, it's who you know. In fact, who you know can sometimes be more important than your qualifications. Some doors simply can't be opened without an existing relationship or strong introduction. An introduction serves as...

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How Wiley Cerilli Used Customer Development in Building SinglePlatform

(0) Comments | Posted July 21, 2013 | 12:52 PM

Wiley Cerilli founded SinglePlatform in January of 2010 and led the company as CEO to it's acquisition by Constant Contact for $65 million plus incentives up to $100 million. Prior to SinglePlatform, Wiley was was EVP of Sales at Seamless. Seamless was acquired by Aramark. He currently serves...

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