iOS app Android app

Michael Fertik
GET UPDATES FROM Michael Fertik
 

Blog Entries by Michael Fertik

Privacy Bill of Rights Must Look Beyond the Symptoms of the Problem to the Root Cause

Posted March 21, 2011 | 17:03:04 (EST)

This week's Privacy Bill of Rights hearing and headlines are proof that the time has finally come to address consumer privacy. Unfortunately, the action thus far is not nearly enough. It may be tempting to say that the devil is in the details of the various bills, but...

Read Post

Florida Senate: Campaign by Numbers

Posted October 28, 2010 | 16:48:35 (EST)

2010-10-28-digitaldecision7.jpg
2010-10-28-digitaldecision8.jpg


We've heard it all before, the Internet is a game changer, it brings transparency, it delivers immediacy, democratization of content, accessibility. What it also brings -- something we're just beginning to understand the significance of --...

Read Post

We Don't Know Jack: Kentucky's Online Race Results

Posted October 22, 2010 | 16:18:53 (EST)

2010-10-22-digitaldecision5.jpg
2010-10-22-digitaldecision61.jpg


What happens when you've got 155 "dopplenamers" versus your competitor's slim 2.3 name matches? When you're "Jack Conway" and he's "Rand Paul," the results are evident. We don't know Jack!

I need to make some full...

Read Post

Witches, Marxism and Mental Anguish -- That's a Spicy Senatorial Search Result!

Posted October 13, 2010 | 15:21:27 (EST)

2010-10-13-digitaldecision3.jpg
2010-10-13-digitaldecision41.jpg


Thinking about publicly divulging your earlier dabblings in satanic rituals? Or considering an ironic, fringe title for an article in your college newspaper? Take a lesson from the Delaware Senate race. Everything you say or...

Read Post

DigitalDecision 2010: The Good, the Bad & the OMG Online

Posted October 7, 2010 | 15:24:20 (EST)

2010-10-07-digitaldecision1.jpg


Politicians, you've got a new element in your races: your Internet search results. The same three pillars still inform most campaign perceptions--the news media, the candidate's own messaging machine and word-of-mouth (WOM). What's changed is how these pieces mash together online, interacting...

Read Post