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Michael Hinshaw
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A successful entrepreneur, executive and teacher, Michael Hinshaw has spent his career integrating creativity and business strategy to improve how companies think about, connect with, and serve their customers.

His unique blend of strategic thinking and design innovation helps companies – from fast-growth market leaders to the Fortune 100 – drive significant value by transforming customer interactions and the processes that support them.

Michael has advised global organizations including Argo Group, Danone, McKesson, T. Rowe Price, and the United Methodist Church on brand, customer experience and loyalty, translating business strategies into distinctive brands, products, services, and experiences.

Currently President of Touchpoint Metrics and Managing Director of MCorp Consulting, Michael previously served as President and CEO of Verida -– a public company with operations throughout North America –- where he grew the company from inception to a $300 million business.

Today, Michael helps companies leverage disruption to stay ahead of the rapidly changing needs of their customers. Co-author of the book ‘Smart Customers, Stupid Companies,’ he earned his MFA in Design from the Academy of Art University. Michael is also a mentor and guest lecturer on entrepreneurship at U.C. Berkeley’s Haas School of Business.

Entries by Michael Hinshaw

Five Lessons Your Company Can Learn From the Cupcake ATM

(2) Comments | Posted December 14, 2012 | 2:16 PM

Earlier this year, Los Angeles-based cupcake bakery Sprinkles launched the cupcake ATM in its Beverly Hills location. The cupcake ATM is a 24-hour-a-day, seven-day-a-week cupcake dispenser that gives passionate cupcake eaters access to their sugary fix whenever they want it, as easily as buying a soda or pulling...

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Dear LinkedIn (and Facebook and Google): It's My Life. Isn't It My Data?

(0) Comments | Posted June 14, 2012 | 9:31 AM

Yesterday, I received three identical emails appearing to be from LinkedIn, exhorting me to "click here" to change my password. This worried me for many reasons, not least of which is that I -- along with about 160 million other professionals -- entrust the firm with my data,...

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Instagram vs. Kodak: Smart Customers Sidestep Stupid Companies

(6) Comments | Posted April 24, 2012 | 11:12 AM

When a pre-revenue company with about a dozen employees gets a $1 billion Silicon Valley payday, tongues wag. Did Facebook pay too much for Instagram -- the popular photo-sharing app that lets users take and customize pictures with their phones -- or not enough? Don't know.

The bigger question is...

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