Michael J. Berland is an internationally recognized strategic advisor
and communications consultant and an expert in how people think and
behave as consumers, voters and decision-makers. As a partner in Penn,
Schoen & Berland, the leading research-based strategic political and
corporate communications company, he has led studies and campaigns for
the world’s top brands, blue-chip companies, political candidates and
entertainment clients in more than 80 countries on six continents.
Michael's book, What Makes You Tick? How Successful People Do It --
And What You Can Learn from Them (HarperCollins, May 2009) is
co-written with his partner Doug Schoen. He lives outside New York
City with his wife and two children.

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