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Michael J. Panzner

Michael J. Panzner

Posted: October 4, 2009 01:28 PM

More Dependent on the Consumer than Ever

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America's over-reliance on consumer spending helped create the mess we are in. To finance our spendthrift ways, we borrowed more than we could afford. We also saved less than necessary and bet that rising home and stock prices would make up the difference. In addition, our willingness to consume more than we produce led to unhealthy imbalances with nations like China.

Well, guess what? The latest data reveals that America is more dependent on the consumer than ever.

Last Thursday, the Commerce Department's Bureau of Economic Analysis (BEA) revealed that personal spending in August rose 0.9 percent, its biggest monthly jump since 2001. Reports suggest the increase stemmed from stepped-up purchases of durable goods like cars, aided by Washington's cash-for-clunkers scheme, as well as aggressive back-to-school promotions by nervous retailers.

The BEA also announced that personal income -- the sum received from all sources, including wages, government transfer payments, and interest -- rose a more subdued 0.2 percent. While the result beat Wall Street's expectations, the gap between the two data points helped to highlight an unsettling development.

More specifically, the relationship between the two has diverged to the point where personal spending is now at a record high relative to income, surpassing the level seen at the pre-financial crisis peak of housing bubble-induced euphoria.

2009-10-04-pcrelpi.jpg

Other data paints a similarly troubling picture. Personal consumption relative to gross domestic product (GDP), the sum total of U.S.-produced goods and services, has also hit a record. Based on estimated data for third quarter GDP, the consumer now accounts for around 72 percent of output, a far cry from the 50-year median of 64.5 percent.

2009-10-04-pcrelgdp.JPG

That might not be so bad if the consumer was in better shape than he (or she) was in the past, but various data indicate that is not the case. For example, although household debt relative to net worth is marginally below the second quarter record of 26.9 percent, it is still two-thirds higher than its long-term average.

2009-10-04-debtnetworth.JPG

Another series also shows that households remain stretched, despite some improvement from the record highs seen in the spring of 2008. According to the Federal Reserve, Americans devoted just over 18 percent of their monthly disposable personal income -- the amount left over after income taxes -- to debt, auto lease, rental, homeowners' insurance, and property tax payments in the second quarter.

2009-10-04-finobratio.JPG

Aside from the fact that the median average of the Financial Obligations Ratio (FOR) since 1980, when the Fed started keeping tabs on it, is 17.3 percent, or less than we have now, the current measure is above the range that prevailed prior to the accelerated lift-off in housing prices following the 2001 recession.

And while the personal savings rate is no longer scraping along at the unsustainably low levels we saw in the middle of the current decade, at 3 percent it is still less than half of its long-term median and well below the more "normal" levels of 8-10 percent that were commonplace since the Great Depression.

2009-10-04-psreldispinc.JPG

It doesn't help, of course, that severe declines in stock prices and property values have undermined what economists refer to as "the wealth effect," which helped power a measure of past spending. The fact that American's net worth relative to GDP has fallen back to more normal levels while debt loads have remained high is not at all reassuring.

2009-10-04-networthgdp.JPG

This doesn't even take account of other developments that suggest the health of the consumer is seriously at risk. Along with data released this past week, which revealed that a growing number of Americans are losing their jobs, being forced into foreclosure, and filing for bankruptcy, recent research also highlights the fact that income inequality has hit an all-time high.

In the end, none of this bodes well for an economy whose fortunes are (still) so closely tied to the spendthrift ways of the U.S. consumer. In fact, once the man in the street figures out that, despite the sorry state of his finances, he is the one that is being counted on to rescue the economy, that's when the real trouble will begin.

 

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HUFFPOST SUPER USER
Stockbroker38
Where the ladies at?
04:10 PM on 10/06/2009
As a handsome 38-year-old stockbroker, I advise people to just ignore the problems and they will go away. It works for Ben Bernanke, as seen in this youtube compilation making predictions over the years:

http://www.youtube.com/watch?v=9QpD64GUoXw
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HUFFPOST COMMUNITY MODERATOR
myzenthing
01:47 PM on 10/05/2009
I've been saying the same thing for years. Any country that treats it's citizens as mere "consumers" who can be milked again and again by corrupt corporations and politicians is doomed to fail.
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SILVANUS
Moving to Italy indefinitely. God Bless All.
01:28 PM on 10/05/2009
I always said if you waited long enough they would give the stuff to you.

When products cease to have value and are made to break before you use them, the mystique tends to degrade.

And when "getting more" becomes the god-like American Psycho goal, well, implosion is inevitable.

Moreover, people eventually start to subconsciously equate theft and evil with shopping after they have been reamed by Industry, Government and Media enough times, and watch bailouts go shopping with THEIR tax money.
01:15 PM on 10/05/2009
I'm not sure why so much attention is given to "consumer spending", it's only a symptom... the disease and the cure are elsewhere:

Cause of depression:

1) Failure of globalization based on unbalanced trade. (Obama, Bush1 2, Clinton, REAGAN)
2) Failure of bank regulation after respective laws were repealed (Clinton, Carter, Bush)
3) Bailout of corrupt institutions which further depressed the honest ones. (Bush, Obama)

What the government should do, in that order:

* Financial reform: return Glass-Steagall, tax derivatives, etc (Obama is against it).
* Balance the trade - many ways to do it (Obama is against it).
* Control HC cost: Single payer or expanded Medicare for all (Obama is against it).
* Stop the wars (can be first, Obama is out of the loop)
* Gradually balance the federal budget (Obama: 2 TRILLION deficit this year)
* Reduce red tape and monopolization in the economy (Obama, Congress: not even a whisper )

Everything else is more of the same and the camel's back is about to break.

The largest problem though is corruption and it's the responsibility of the public to solve it. The government has become corrupt along with many large private
institutions. The checks and balances have been overwhelmed by corporate corruption. Getting rid of corruption is everyone's duty. Criticize both sides, remove
corporate personhood, reform campaign finance and lobbying. Keep corporate money and jobs away from elected officials. Lots of work for activists...
HUFFPOST SUPER USER
rbspickles
11:07 AM on 10/05/2009
Then I guess we are all up the proverbial creek without a paddle now because with the outsourcing of jobs to lower paying workers in China and India, Americans no longer can afford to consume to the point that is needed. Thanks alot all you so-called economists who couldn't see the writing on the wall. One very simple answer to this is get rid of the Fed and have the US Treasury issue it's OWN money using gold and silver, plus the US workers as backing. Stop using fiat "money" and especially stop using fractural banking. These money policies have crashed our dollar down 94% in the past 100 years. Our dollar now buys 4 cents worth of what we could have bought in 1911.
11:03 AM on 10/05/2009
If you accept the contention that our economy is too reliant on consumer spending and that merchants of consumer goods believed that consumer spending would continually rise as a proportion of income, there are very troubling days ahead.

While too early to be certain, much data suggests that consumption habits have changed radically and that such change will last for an indefinite period.

Large retailers are overbuilt, over-leveraged and less utilized. Their profit margins are razor thin if not negative as they try to wait out the storm and survive as others fail.

I suspect that the coming few years will find many, many big empty boxes that will remain empty until they decay and crumble. Interesting times ahead...
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HUFFPOST SUPER USER
den1953
The National Inquire of Politics the GOP!
09:51 AM on 10/05/2009
When the American people realized they were getting taken over by the very same corporations that the American people supported they violated there trust in the public. People are tired of getting ripped off so naturaly there going to be more careful in the future. Big business better plan on having another resource for support American's got smart and will never fall for greed and theft again!
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Flavor
Change Is Now
07:59 AM on 10/05/2009
Look, we have to start working on getting jobs for the american people. The bottom line is this, no jobs no way to spend and stimulate the economy, we always knew that they needed the americans money to get rich ect.... but the last 8 years have depleted the middleclass and now they are the ones in the lines of unemployment and at the food pantries and some are in tent city until jobs are plentiful you can have all the studies you want and the bottom line will be more jobs are needed, without employment there can't be spending like it was it just can't happen jobs, jobs, jobs, then stimulation will come until then this is what you'll get. No SPENDING.
12:15 PM on 10/05/2009
i'm sure there are more jobs now then there were 20 or 30 years ago.
we produce less but consume more
we function as the worlds consumer

the problem is that these lower paying service jobs
people can't buy as much on a service sector salary

we used to have higher payig manufacturing jobs.
at one time, we actually used to make things.

add to that the fact that we have been living beyond our means and you've got trouble.
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HUFFPOST SUPER USER
kendraro
deadhead echelon peacenik mom to Marley the awesom
01:40 PM on 10/05/2009
if they won't protect the higher wage jobs from being sent elsewhere and they won't increase minimum wage how the hell do they think we are going to consume anything except more ramen noodles?
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HUFFPOST SUPER USER
marinara
05:25 AM on 10/05/2009
Michael J. Panzer is saying that Americans are saving less than ever. So they couldn't possibly save less?

I think this also means that consumer spending is already maximized and is never going to stimulate the economy despite the claims that the recession is over.
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HUFFPOST SUPER USER
TJCole
12:05 AM on 10/05/2009
While 2/3rds of our economy is consumer spending, and we need to Stimulate Consumer Spending and our economy, our banks which we enriched are Constricting Consumer Spending and thus Constricting our Economy...

We needed to Nationalize these major banks and use the banks and banking system to Stimulate the Economy...
10:31 PM on 10/04/2009
Where do I start? We already know that we are carrying the economy. Where do you think the TARP funds come from?

What has happened in the last 20 years is that big business and banking determined that they would do better pushing cheap credit (like a drug) rather than by raising payroll. It was a gravy train! Then they figured out that they could charge any amount of interest they wanted and soak us for all kinds of fees. Money, money, money!

Unfortunately for us, they then gambled it all away and we're left holding the bag.

And they still don't recognize that we're the ones that have always kept the economy running — they're already gambling again.
11:35 PM on 10/04/2009
Well, Citigroup says that the rich are the only consumers who matter. They say that THEY do all of the spending and the rest of us don't matter at all:

http://www.ibtimes.com/articles/20090907/citigroup-2006-americamodern-day-plutonomy.htm
12:54 PM on 10/06/2009
Perhaps we should try an experiment.

Those of us that don't matter might stop purchasing/curtail our spending to emergency purchases only for a week or better yet a month to see how the rest of us don't matter.
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hypnotoad72
Freedom = real democracy = living wages
06:52 PM on 10/04/2009
It's more than just "excessive spending", never mind the government - when ran by Republican presidents - created the huge national debt. (At least Clinton got the budget back on track)

Offshoring and underemployment deprives people of the ability to pay back any loans. It also reduces incentive for going back for more education, if the living-wage jobs that college degrees (used to) command won't be there.

Cost of living isn't going down to match the wages (oh, read the article where the journalist says $11.75/hr is great as she got that when she was hired in 1979. Of course, they don't say what the costs of living then compared to now... (minimum wage under $3, bread $00.60 or so, gas $1.10)

The last 30 years have shown stagnant or declining wages.

http://money.cnn.com/2009/09/21/news/economy/detroit_fixers_pasky/
(1979 wage reference)

http://kclibrary.lonestar.edu/decade70.html
http://kclibrary.lonestar.edu/decade80.html
(most of cost of living references)

http://www.memorial69.com/class_custom6.cfm
(more references, though not pertaining to 1979, but if people know how to do math, the imbalance between the ratio of cost-of-living to minimum-wage is sad enough to begin with...)

In short, and there's a lot more detail from EVERY perspective, but it's not as simple or as one-track as "consumers are to blame because they spent too much and if they don't spend they'll be to blame again."
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HUFFPOST COMMUNITY MODERATOR
BradSmith
08:16 PM on 10/04/2009
Why do so many people feel the need to blame the economic problems on Republicans? Yes they did a lot of damage but the Democrats have not been any better. Clinton did not leave the country with a surplus in fact he spent 1.54 trillion dollars more than he took in. It is a fact. He did his share of blowing-up-the-bubble. He encouraged rampant spending on the personal level. He supported bills and regulations that basically forced banks into giving out loans to people who should never have gotten them.

Don't give the Democrats a free ride, they are just as fiscally irresponsible as the Republicans. Obama has the largest defense budget of any president in the histroy of the world. He is most likely going to have increased the deficit by more than any other leader in his first term alone.
outnow
Ban the bomb
06:11 PM on 10/04/2009
The economic effects of am asset bubble in real estate and stocks is called the wealth effect. As assets deflate in value and debt levels increase, the US is in for a period of a poverty effect. When the last gasps of consumer spending peter out before Christmas, a growing collapse of the economy seems inevitable. We have the worse situation in seventy years in this country. Any futher blowout will probably take down the system. That collapse could be worldwide and lead to wars.

The US today is saddled by payments to bankers based on inflated real estate prices that have collapsed up to 60% in some places. Weimar Germany had to pay reparations for WW I that forced their economy into harsh realities and an extreme right wing solution. The key is to force accountability and reform immediately before the proof comes in the form of a breakdown collapse from which there is no return. Bondholders will have to take a haircut, as equity and real estate have done. Derivatives need to be liquidated, regulated and, in many cases, outlawed.

The creditors were bailed out from their own follies based on poor lending standards but consumers took a major hit from which they will not recover. Predatory lending came back to bite them from behind, but taxpayers and consumers took the fall.
10:33 PM on 10/04/2009
Yes.
12:39 AM on 10/05/2009
outnow:
"We have the worse situation in seventy years in this country. Any futher blowout will probably take down the system. That collapse could be worldwide and lead to wars".

And recently we have seen bizzare displays of some americans wanting this president to fail. There are a variety of blowouts that could take down the system.