This Year's Hottest Underwear Campaigns (VIDEOS)

06/07/2013 10:25 am ET | Updated Aug 07, 2013

Model photos are the bread and butter of the underwear industry. But every now and then, an underwear brand decides to launch a full fledged video campaign around one of their underwear lines. These campaigns are really a treat to us here at The Underwear Expert, because they open up for the possibility of much more vibrancy. These videos can really bring the underwear to life.

With nearly half the year already spent, we've decided to round up some of the hottest videos of the spring featuring some of the biggest brands in the underwear business. These six videos are guaranteed to get you to notice the brands in a way still photographs just can't. Enjoy!

Agacio Behind the Scenes:

Gregg Homme One Night Stand (Part One):

ES Collection Islands of the World:

Private Structure Spring/ Summer 2013:

Bread & Boxers:

"Study" featuring Versace: