A Game-Changer For Shelter Pets

There's no question that we as a society need to do more to help homeless dogs and cats find loving families, and we are even seeing the issue of pet adoption enter the public policy arena. In California, for example, Assemblyman Cameron Smyth (R-Santa Clarita) introduced a bill to allow a tax deduction for adopting an animal from a shelter, and Assemblyman Ted Lieu (D-Torrance) offered a resolution declaring September 2009 as "Adopt a Shelter Pet Month."

But today we are celebrating the greatest investment of resources the animal protection movement has ever made to end the euthanasia of millions of healthy and treatable dogs and cats. The Ad Council, The Humane Society of the United States, and Maddie's Fund have launched The Shelter Pet Project, a national public service advertising campaign urging pet lovers to make shelter adoption their first choice. You can read about the pathbreaking campaign for pets on Wayne Pacelle's blog, and watch the first two TV ads--"Ditched" and "White Collar"--here.

 

 

Follow Michael Markarian on Twitter: www.twitter.com/mmarkarian

Comments

[been2there]

For years we were the kitten adoption agency; we finally persuaded our neighbor's to get all their animals sterilized. We have the legal limit of cats and all were rescued. If everyone will try to make his or her corner of the world pet friendly, we can end the scourge of loving animals being put down.

[Pema]

thank you for writing this. so many animals have complex emotional structure just as human do. i am a supporter of the aspca and my local humane society. every year i have my christmas and birthday girfts as donations to the local shelter. i dont need more stuff, more earrings, any silly things that will end up in a land fill. what i need is to know i helped a voiceless heart needing love find some comfort in this world.
thanks for lending a voice. y
bows.