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Michael Maslansky
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Michael Maslansky is author of the new book, The Language of Trust: Selling Ideas in a World of Skeptics and CEO of maslansky + partners, a language strategy and research consultancy.

Entries by Michael Maslansky

Why Attacks on Trump Fail (And What to Do About It)

(206) Comments | Posted February 29, 2016 | 9:48 AM

A few weeks ago, the National Review tried to take down Trump with a parade of reasoned opinions about why he is not a real conservative. The net effect: zero.

Jeb! Bush relentlessly attacked Trump for being a bully: a chaos candidate who was trying to insult his way to...

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Presidential Debate: Why Being Right Is Wrong

(0) Comments | Posted October 19, 2012 | 9:30 AM

As the dust settles on the second debate, one thing is clear. The loser in each debate was the candidate who thought it was more important to win the battle over facts than the war of ideas.   Romney won the first debate by projecting a positive confidence, while Obama got...

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Don't Take it From Me: The Constituent Testimonial

(0) Comments | Posted October 11, 2012 | 4:22 PM

a maslansky luntz + partners initiative in collaboration with the Kantar Media's Campaign Media Analysis Group and SquareOff

With political contributions at all-time highs campaigns have more money than ever to spend on advertising. Despite this, many are having a harder time than ever getting their message across. The reason?...

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When Targeting Women, Stop Thinking Girly

(0) Comments | Posted October 5, 2012 | 12:45 PM

a maslansky luntz + partners initiative in collaboration with the Kantar Media's Campaign Media Analysis Group and SquareOff

In a world capable of Facebook targeting, sophisticated segmentation studies, and something called "narrowcasting", communicators and marketers are starting to wear out a lot of carpet pacing back...

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Political Ads: America's not really listening anymore

(1) Comments | Posted October 1, 2012 | 11:15 AM

A maslansky luntz + partners initiative in collaboration with the Kantar Media's Campaign Media Analysis Group and SquareOff

A September 19th Politico story suggests that Governor Romney's "47 percent" remarks will have a small but negative effect on who will vote for him in November. While that may...

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When Campaigning on the Third Rail: Keep It Simple

(0) Comments | Posted September 26, 2012 | 3:05 PM

This was supposed to be an election about the economy, but Paul Ryan's entrance into the race changed all that. When Mitt Romney named his running mate, new issues shifted to the forefront of the national debate, most notably Medicare.

In recent weeks Democrats have been taking to the airwaves...

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Obama: A Speech Worthy of His Job

(7) Comments | Posted September 9, 2011 | 2:49 PM

It didn't seem possible. Expectations for the president's speech were too high and his team was already tamping them down. It was preceded by a huge logistical misstep and was being rejected by many Republicans before it even took place. And in the end it offered very few new ideas....

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Anthony Weiner Is Not the Real Problem

(15) Comments | Posted June 9, 2011 | 11:54 AM

Anthony Weiner is not the real problem. He is a product of the culture of the House of Representatives. He is not the first and he will not be the last to transgress.

The problem is that so many members of Congress have chosen to remain silent about Weiner's...

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You Are Pathetic

(31) Comments | Posted May 26, 2011 | 5:41 PM

Oh the hypocrisy of it all.

Medicare is a wedge issue... again. Only this time it's Democrats doing the wedging. They successfully hammered GOP Rep. Paul Ryan's Medicare plan to help a Democrat win the NY special House election in a traditionally Republican district. And the issue is giving...

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Dead But Not Buried: The Long-Term Consequences of Obama Handling the Birther Issue

(11) Comments | Posted April 28, 2011 | 2:00 PM

President Obama's disclosure of his long-form birth certificate should be the end of a ridiculous controversy. It won't be. And Democrats who think his announcement will do more damage to the Republican field than this delay has done to President Obama are sorely mistaken.

No matter what President Obama...

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Independents to Obama: Show Me Don't Tell Me

(9) Comments | Posted January 27, 2011 | 12:12 PM

If there's one thing I came away with from Tuesday night's State of the Union address, it's that President Obama knew what he was doing. Whether he did it well I'll get to in a moment. But as he entered the House Chamber last night, pressing the flesh with...

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Same Words, Different Meaning: The Bipartisanship Gap Between the GOP and Obama

(22) Comments | Posted December 1, 2010 | 11:22 PM

On Tuesday President Obama and Republican congressional leaders both emerged from the White House's long-awaited "Slurpee Summit" sounding, perhaps surprisingly, a similar tune.

After one of the more rancorous election cycles in memory where common ground was nothing short of nonexistent, both House Speaker-elect Boehner and the president seemed to...

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Four lessons companies can learn from the midterm elections

(1) Comments | Posted November 18, 2010 | 6:47 PM

The morning after the mid-term elections it seemed anyone considering a run for office wouldn't need to hire a campaign manager. Every news site, every cable news channel, and your favorite blog told us the myriad "lessons" we supposedly learned from an event less than 24 hours old. A simple...

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The Boy Who Cried Mandate: The Perils of Exaggerating Reality

(13) Comments | Posted November 17, 2010 | 11:53 AM

On Mondays we have staff calls. We all have hectic schedules, so it's important we set aside some time each week to keep each other abreast of everything that's happening with ongoing and upcoming projects. Also, there is lunch.

Everyone has suggestions, but as management, I'll often narrow it down...

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Narrative Blitz!: The race to tell the story of the midterms.

(0) Comments | Posted November 10, 2010 | 11:10 PM

"I've spent my whole life chasing the American dream," John Boehner said, just before tearing up and getting verklempt. Everyone knows that's the international symbol for having finally, against overwhelming odds, made it.

On the other side of the country, Harry Reid gave his own victory speech. He promised struggling...

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America Reacts: It's NOT the Economy, Stupid, It's the "Future"

(0) Comments | Posted October 29, 2010 | 7:19 PM

America Reacts:
It's NOT the Economy, Stupid, It's the "Future"
Obama Still Connects Using What Got Him Elected
Conway's "Aqua Buddha" Trumps Paul's "False Witness"
Part IV of a Series

New York City (October 25, 2010) - It's easy to say that this election is about...

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Obama Endorsement Still Better Than Bill Clinton Endorsement, Research Shows

(4) Comments | Posted October 22, 2010 | 2:51 PM

This is Part III of a series. View Part I and Part II

While several Democratic candidates are working to distance themselves from an increasingly unpopular administration, Democratic voters nationwide still respond better to an endorsement from President Obama than one from former President Bill Clinton,...

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Hope and Change 2.0: It's the Tea Party's Turn

(53) Comments | Posted October 18, 2010 | 3:29 PM

"There is something happening when people vote not just for the party they belong to but the hopes they hold in common ...we are ready to take this country in a fundamentally new direction."
"We've gotten tired now of looking backward. We want to look forward and, from here,...
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America Reacts: Dem Ads Outperform GOP Ads on Economy and Jobs

(6) Comments | Posted October 12, 2010 | 11:42 PM

Part Two of a series, read Part One here.

Another week and another round of commercials with candidates trying to make their case. This week, maslansky luntz + partners and Roy Morgan Research tested head-to-head match-ups in four close races: senate races in California,...

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America Reacts: 6 Campaign Ads That Cross Party Lines

(14) Comments | Posted October 7, 2010 | 3:59 PM

Part One of a series, read Part Two here.

Media coverage of the midterm elections has painted a picture of two parties, irreconcilable in nearly all respects. But are they? Together maslansky luntz + partners, and Roy Morgan Research selected a handful of Democratic and Republican campaign ads...

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