Michael Perman
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Michael Perman Orchestrates Innovation.

He guides organizations and brands to create and implement new ideas, products and experiences.

Over the past ten years, Michael directed of Global Marketing, Consumer Insights and Innovation for Levi’s®. His career evolved through culinary arts, fashion, social responsibility and global branding. He’s crossed paths with a wide variety of products and brands including Nike, Starbucks and Levi’s

Story-telling has always been a crucial color in Michael’s palette of insights tools and methods. His philosophy is that great stories inspire imagination, innovation, positive change and growth.

Michael lives in Larkspur, California with his wife and two children ages 12 and 15 and a dog named Artimus.

Blog Entries by Michael Perman

Cosmic Chabad Cable Car

Posted February 8, 2012 | 02/08/12 11:22 AM ET

You are cordially invited to add some emptiness to your over-scheduled life. Leave some space for serendipity, novelty and cool things happening that you could not possibly imagine.

I tried this last week and had amazing results.

Last Thursday was a spectacular day in San Francisco. It was imbued...

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Innovate America in the Space Between

Posted January 9, 2012 | 01/09/12 11:36 AM ET

During the first year of the second decade of the third millennium our nation's political system lost its ability to collaborate. We diminished our national capacity to innovate as a means of economic and social recovery. he year turned out to be a triumph for super-memes -- "the powerful, pervasive...

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So Long, Joe...

Posted April 17, 2011 | 04/17/11 06:12 PM ET

How I quit caffeine and sleeping aids in the same week and learned to love it.

I've always loved my Joe, the preferred nickname I have for coffee, because it conjures images of modestly happy people in truck stops and diners served by waitresses who call you "hon"...

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