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Michael Port
Called “an uncommonly honest author" by the Boston Globe and a "marketing guru" by The Wall Street Journal, Michael Port can be seen regularly on MSNBC and is a New York Times Bestselling author of five books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect and The Think Big Manifesto. Get free chapters from all his books at

Entries by Michael Port

The Don Draper Problem: Root Out Your False Narratives

(8) Comments | Posted July 8, 2014 | 6:24 PM

We've all sat through a speech or job interview and thought "something is off here" with your speaker or counterpart, "I'm not feeling comfortable." We've seen what goes wrong when someone has been promoted and exaggerates their accomplishments to impress new colleagues. We regularly read stories about highly qualified applicants...

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Innovation Starts With You

(4) Comments | Posted May 27, 2011 | 5:10 PM

Every successful entrepreneur, indeed every successful person, is an innovator.

You might be saying to yourself, "Not me, I'll never invent the light bulb. Don't confuse the idea of innovation with the idea of invention.

An innovator can change perspective and adopt new habits. Innovation is changing the...

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4 Simple Steps To Building Your Network And Getting Booked Solid

(9) Comments | Posted February 23, 2011 | 10:56 AM

When most people think of networking, they think of it as something you do to meet new people. However, might I suggest defining networking as 'developing deeper relationships with people you already know' and using the term direct outreach to mean 'meeting people that you don't yet know but would...

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The Difference Between Target Market And Niche

(2) Comments | Posted February 6, 2011 | 10:43 AM

Below you'll find a video where I explain the important difference between target market and niche. And, yes, there is a difference. Surprised?

You may have heard both of these terms before, and you may have heard them used interchangeably. However, it might help you grow your service business...

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How To Develop A Personal Brand Identity

(0) Comments | Posted January 21, 2011 | 4:48 PM

Brands are not just for big corporations. In fact, a personal brand will serve as an important key to your success. A personal brand will help clearly and consistently define, express, and communicate who you are.

Personal branding is far more than just what you do or what your...

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How to Talk About What You Do

(15) Comments | Posted December 15, 2010 | 10:15 AM

A primary reason that many professional service providers fail to build thriving businesses is that they struggle to articulate in a clear and compelling way exactly what solutions and benefits they offer. They don't know how to talk about what they do without sounding confusing or bland or like everyone...

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