The Difference Between Target Market And Niche

Below you'll find a video where I explain the important difference between target market and niche. And, yes, there is a difference. Surprised?

You may have heard both of these terms before, and you may have heard them used interchangeably. However, it might help you grow your service business if you understand that they are not synonymous.

There's an important distinction between the two:

• Your target market is the group of people you serve.
• Your niche is the service you specialize in offering to your target market.

For example, you and I may both serve the same target market, say, service professionals, but offer them different services. I might specialize in getting clients and you might help them create systems for their business.

A simple but important distinction, nonetheless. I go into more detail in the video. What do you think?

 

 

 

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Comments

[Michael Port]

07:57 AM on 02/08/2011

Hi Tony,

I'm sorry your didn't find the article helpful. Of course, not everything is for everyone. Nonetheless, what topics do you need covered to help your business grow, if you do have a business? If you tell me I can write an article specifically for you. I mean that with all sincerity.

Warmly,

- Michael Port

[Tony Rubino]

04:30 PM on 02/07/2011

I think it's business-speak for trying to write an article/market a video/sell a service... especially when a lot of people refer to other "buzzwords" like niche MARKET.

It's like being pedantic to be pedantic.