I fell for it.
The Minneapolis based Pioneer Post ran a story saying that from now on, all their photographers would use iPhones instead of their traditional gear.
It was supposed to be an April Fool's joke, but I fell for it.
Hook, line and sinker.
I fell for it so hard that I actually wrote a note to the CEO, John Paton tell him what a great idea it was.
Or... maybe not.
Maybe it really is a great idea.
We have been training newspaper reporters all over the world to use iPhones to shoot their own stories and edit them and upload them immediately -- all in video, of course, but stills are even easier.
It actually makes a lot of sense. iPhones now have HD cameras and shoot far higher resolution than most digital cameras did only a few years ago. And, of course, you can edit and fine-tune the images in the camera and then share them worldwide in a few seconds, for no cost.
Also, unlike big conventional cameras, you carry your iPhone with you all the time. And it's not just photographers -- everyone carries their iPhone with them all the time (or some other smart phone). And they're cheap.
Don't get me wrong. I love photography. I own both a Leica M9 and a Hasselblad H4D. I appreciate what they can do. But increasingly, on the fly, I find myself shooting more and more with my iPhone, simply because it's there and it's simple to use. A lot simpler than dragging my Hasselblad into the field.
My wife and I recently went on a Sea Turtle tagging expedition in the Turks and Caicos. Small boat. Lots of water. Did I really want to risk either the Leica or the Hasselblad? Ummm... having lost a Leica M8 to water damage, I thought not. I shot it with my iPhone instead.
Actually, it makes a lot of sense.
So even if the Pioneer story was in fact an April Fool's joke, its really no joke at all. It's a good idea.
And even if the CEO John Paton thinks I am an idiot (which he probably will), it would still work. Sometimes a joke's no joke at all.