Goolsbee's White House White Board tax cut presentation represents a major breakthrough for Democratic framing (even if it makes most thinking Democrats cringe). What's it got going for it?
• Goolsbee. He's totally telegenic. The anti-Romer. (Beat me up if you like, but the sales job, as Chair of the Council of Economic Advisers, doesn't stop at the West Wing.)
• Simplicity and repetition -- the primary elements of most effective Republican framing. (OK, now roll your eyes.)
• It's visual.
...Duh, you say? Yeah, well, I'm still waiting for a name/"word picture" for Obama's "health care legislation" (besides: "Obama's "health care legislation") that paints a constructive picture in my head. Did it take the GOP longer than 5 minutes to come up with "ObamaCare"?
• The craftiest thing about this, though? It's the subtle FU to this.