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Michael Tasner
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Michael Tasner is an entrepreneur, author, speaker, and master marketer. His most recent company No Joke Marketing™ focus on keeping entrepreneurs in business by providing up to date, profit focused, marketing training and education. Michael is also the former Chief Marketing Officer for Guerrilla Marketing International, hand trained by Jay Conrad Levinson.

For more information, please visit michaeltasner.com, follow the author on Twitter and connect with him on Facebook.

Entries by Michael Tasner

Who Is Working Your Front Line?

(0) Comments | Posted March 13, 2014 | 3:35 PM

I recently ventured into Walmart. Normally I steer clear from their stores, but on this occasion I needed a variety of random things and I didn't feel like trekking around town to four different stores while fighting the snow.

As I was in the checkout line, something strange happened. Over...

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Holiday Marketing for Brands and Small Businesses

(1) Comments | Posted October 5, 2012 | 6:04 PM

The holidays are a great opportunity for marketers and businesses to thank their customers for another great year, while also allowing brands using social media to leverage their holiday campaigns to attract new customers.

So how should your brand or business approach these holidays? You want to create a holiday...

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How Small Businesses Can Take Advantage of Mobile Benefits

(4) Comments | Posted August 7, 2012 | 6:05 PM

As Main Street begins to regain its steam, small businesses alike have many opportunities to increase their digital marketing efforts without having to empty their pockets on an agency. As digital merges more closely with the in-store experience, business owners should begin to see the potential that lies in their...

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Social Influence: How 'Friends of Friends' Are Key to Earned Media

(2) Comments | Posted July 17, 2012 | 6:01 PM

With social media marketing becoming the staple of communication between businesses and their customers, content creation and a well-developed and executed strategy is vital in order to increase your brand's social reach and grow your customer loyalty.

A survey conducted by DDB, a leading global ad agency, states...

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Some Quick Twitter Advice From One Business Owner to Another

(0) Comments | Posted June 15, 2012 | 11:42 AM

Many small businesses are in a bind. With social media becoming more and more prevalent every day, it's a tough decision for any business owner to make whether they want to outsource their social media efforts to a marketing firm or try to build their presence in-house.

I can...

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5 Sure Ways To Kick Off Your 2012 Marketing

(0) Comments | Posted January 6, 2012 | 10:37 AM

#1 Do a 360-degree Marketing Audit

One of my favorite things to do once or twice a year (typically at the beginning and end of the year) is what I call a 360-degree Marketing Audit ™. This is very similar to the process of doing a 360-degree human resource review....

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The Formula for Success: Having the Right People By Your Side

(1) Comments | Posted May 10, 2011 | 4:41 PM

Everyone has dreams, goals and intentions. To illustrate that point, I wanted to share a true story.

In 2000, the Russians were playing war games and by accident sunk one of their own ships. There were over 100 sailors on that ship and the only way that...

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Seven Free Marketing Tactics to Grow Your Small Business

(2) Comments | Posted April 27, 2011 | 1:15 PM

Most people think that marketing "has to cost money" in order to be effective. This article proves otherwise. These seven tactics have all been time tested and proven to work time and time again.

#1 Your Business Card

What does your business card say...

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Your Company's Core Purpose

(0) Comments | Posted January 19, 2011 | 12:40 PM

Becoming an entrepreneur can happen because of a multitude of methods. It may be on purpose or due to you becoming laid off. Or it may be a random stroke of genius that causes you to say, "It''s time to make it on my own". I fell into the category...

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Groupon.com and Google

(0) Comments | Posted December 8, 2010 | 9:58 AM

I'm a big fan of Groupon! It's fun, cheap and easy way to market locally. If you haven't heard of it yet, check it out! Groupon started in 2008 as a way to make it easier for people to enjoy the great things in their community. There is...

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How To Use Facebook Ads

(0) Comments | Posted December 6, 2010 | 3:15 PM

Most of the time, when you advertise it's because you want to increase your sales. Obviously increasing your sales is the desired end result for most business activities. However, some activities can help your company while not directly increasing sales instantly. Take Facebook ads for instance.

Facebook ads should not...

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My Favorite Things, Oprah Style

(1) Comments | Posted November 24, 2010 | 12:00 PM

My favorite Oprah episode of the year (yes I admit it, I watch Oprah from time to time) is her "Favorite Things Show." While I understand these are not always her favorite things (as companies pay handsomely for the product placement), I simply love watching the audience reaction when they...

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8 Secrets to Successful Blogging

(4) Comments | Posted November 3, 2010 | 1:10 PM

#1 It's all about giving value and building trust.

The entire reason of having a blog is to provide your readers with value and educational materials to read. If you keep the phrases value and trust in mind when writing blog posts, your posts will be much...

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The Number One Secret to Marketing -- Both Online and Offline

(2) Comments | Posted August 11, 2010 | 11:40 AM

There have been tens of thousands (probably hundreds of thousands by now) of books, articles, audios, and videos written about marketing. Heck, I wrote the first book on Web 3.0 Marketing, so I fall into that category as well. All these books are great and full of information in their...

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Five Guerrilla Marketing Weapons That Helped Increase My Business Without Spending Any Money

(0) Comments | Posted July 28, 2010 | 3:30 PM

The end of 2009 and into 2010 was proving to be a very difficult year for my company, Taz Solutions, Inc. a web marketing, strategy, PR and design firm. I discovered that the old ways of doing business were just not working in the "new economy. " I was used...

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Conducting a 360 Degree Review of Your Web Platform and Marketing Efforts

(0) Comments | Posted July 23, 2010 | 2:01 PM

I'm a huge fan of 360-degree reviews. You may have heard of these. They are typically used in the Human Resource department of a company for employee reviews. The objective of the review is to get a view from all different angles (thus the name 360 degrees) of the particular...

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Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe

(2) Comments | Posted July 8, 2010 | 10:57 AM

Marketing using virtual reality worlds and methods is one of the more advanced Web-3.0 tactics that you can use to generate leads, close business, even to communicate with your team. It also takes the biggest time commitment, requiring the most work and the largest initial expense to get the platform...

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Using Apps in Web 3.0 Marketing

(0) Comments | Posted June 22, 2010 | 10:50 AM

Let's look at how to use apps in your Web 3.0 marketing. In these instances of apps, we are looking for software tools, add-ins and fun programs that help us accomplish a few things:

• Increase the relationship building among your prospects/client
• Aid in the experience your prospects/clients...

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Web 3.0 Companies

(9) Comments | Posted June 17, 2010 | 11:47 AM

When it comes to utilizing Web 3.0, there are a few companies that I consider to be game changers and in a whole different league from the rest. While analyzing Web 3.0 companies, I analyzed more than 100 enterprises across various sectors. I noticed that several shared similar qualities:

  • Have...
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