#1 Do a 360-degree Marketing Audit

One of my favorite things to do once or twice a year (typically at the beginning and end of the year) is what I call a 360-degree Marketing Audit ™. This is very similar to the process of doing a 360-degree human resource review....

Everyone has dreams, goals and intentions. To illustrate that point, I wanted to share a true story.

In 2000, the Russians were playing war games and by accident sunk one of their own ships. There were over 100 sailors on that ship and the only way that...

Most people think that marketing "has to cost money" in order to be effective. This article proves otherwise. These seven tactics have all been time tested and proven to work time and time again.

#1 Your Business Card

What does your business card say...

Becoming an entrepreneur can happen because of a multitude of methods. It may be on purpose or due to you becoming laid off. Or it may be a random stroke of genius that causes you to say, "It''s time to make it on my own". I fell into the category...

I'm a big fan of Groupon! It's fun, cheap and easy way to market locally. If you haven't heard of it yet, check it out! Groupon started in 2008 as a way to make it easier for people to enjoy the great things in their community. There is...

Most of the time, when you advertise it's because you want to increase your sales. Obviously increasing your sales is the desired end result for most business activities. However, some activities can help your company while not directly increasing sales instantly. Take Facebook ads for instance.

Facebook ads should not...

My favorite Oprah episode of the year (yes I admit it, I watch Oprah from time to time) is her "Favorite Things Show." While I understand these are not always her favorite things (as companies pay handsomely for the product placement), I simply love watching the audience reaction when they...

#1 It's all about giving value and building trust.

The entire reason of having a blog is to provide your readers with value and educational materials to read. If you keep the phrases value and trust in mind when writing blog posts, your posts will be much...

There have been tens of thousands (probably hundreds of thousands by now) of books, articles, audios, and videos written about marketing. Heck, I wrote the first book on Web 3.0 Marketing, so I fall into that category as well. All these books are great and full of information in their...

The end of 2009 and into 2010 was proving to be a very difficult year for my company, Taz Solutions, Inc. a web marketing, strategy, PR and design firm. I discovered that the old ways of doing business were just not working in the "new economy. " I was used...

I'm a huge fan of 360-degree reviews. You may have heard of these. They are typically used in the Human Resource department of a company for employee reviews. The objective of the review is to get a view from all different angles (thus the name 360 degrees) of the particular...

Marketing using virtual reality worlds and methods is one of the more advanced Web-3.0 tactics that you can use to generate leads, close business, even to communicate with your team. It also takes the biggest time commitment, requiring the most work and the largest initial expense to get the platform...

Let's look at how to use apps in your Web 3.0 marketing. In these instances of apps, we are looking for software tools, add-ins and fun programs that help us accomplish a few things:

• Increase the relationship building among your prospects/client
• Aid in the experience your prospects/clients...

When it comes to utilizing Web 3.0, there are a few companies that I consider to be game changers and in a whole different league from the rest. While analyzing Web 3.0 companies, I analyzed more than 100 enterprises across various sectors. I noticed that several shared similar qualities:

• Have...