THE BLOG
06/07/2009 05:12 am ET Updated May 25, 2011

Apple Without Steve Jobs Means Twitter

Forget about whether Apple buying Twitter is a boneheaded move. Here's what it is: It isn't a Steve Jobs move. This is the first sign of the post-Jobs Apple.

The argument at Apple since Jobs got sick has been that the bench is deep, that it's not a one-man show, that his acolytes and lackeys would know what to do when the time came.

Jobs' odd and singular point of view has been always to focus on the machine. It's been the Apple formula almost without deviation: Build a beautiful machine with beautiful software to go with it--each dependent on the other.

In a world where hardware was commoditized, this was highly counter-intuitive. There may not be anyone else in the whole technology business who believes so much in this idea. In a software-driven world, there may not be anyone who believes in this idea at all. Indeed, it was the stubbornness and limited vision of this idea that allowed Microsoft for so long to dominate the PC world--and that, for both better and worse, made Apple what it is.

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