Apparently the New York Times is going to start charging for online access. Putting aside whether this will work, the decision clearly means the Times has decided that the decade or so it has spent not charging was a bad idea.
We're in one of those problematic loops. The same people who made the wrong decision upon which the company has tried to build its business--and that would be, foremost, the publisher, Arthur Sulzberger, Jr.--are now the people making this new opposite decision about how to build the business. (Apparently, Carlos Slim, the Mexican bandit and Internet genius who is the Times' largest shareholder, also thinks charging is a nifty idea--so good to keep him happy, I guess.)
In a more performance-based culture, when it becomes necessary to jettison the existing business plan--one in which management has invested the future of the company--you change management.
Not doing so means you're pretty much managing by crapshoot.
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