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Email: michael@businessghost.com

New York Times best selling author Michael Levin is a nationally acclaimed thought leader on the subject of the future of book publishing.

Michael believes that the traditional publishing model is dead, thanks to the long-term foolishness of the major houses and their willful ignorance of new technologies for the marketing and distribution of books.

Levin appeared on ABC's Shark Tank for his ghostwriting company, BusinessGhost, Inc., which has authored more than 120 books. E-Myth creator Michael Gerber says Levin has created more successful books than any human being in history.

He has written with Baseball Hall of Famer Dave Winfield, football broadcasting legend Pat Summerall, football stars Chad Hennings and Maurice Jones-Drew, NBA star Doug Christie, and Fox News broadcaster Chris Myers, among many others. He also edited Zig Ziglar’s most recent book, Born To Win.

Michael has contributed to The New York Times, The Wall Street Journal, CBS News, Forbes.com, The Boston Globe, the Los Angeles Times, and many other top media sources.

He blogs at The Future of Publishing. You can ‘like’ his company's page on Facebook here.

Entries by Michael Levin

Kardashians in Jock Straps: Why Sports Books Strike Out

(0) Comments | Posted February 12, 2014 | 4:12 PM

Once upon a time, sports books were revelatory. They told inside stories of competitive greatness, with a little bit of humor, sociology and male bonding thrown in.

Today, most sports books are a disaster, devoted to self-justification, special pleading and settling scores.

Athletes once were sportsmen and sportswomen. Today,...

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Words Will Break Cement: The Passion of Pussy Riot by Masha Geesen

(0) Comments | Posted February 5, 2014 | 2:34 PM

The Olympics Moment Putin Doesn't Want You To See

The most significant viewers' guide to the Sochi Olympics has nothing to do with luge, bobsled, or snowboarding. It's a compulsively readable book that explains in unflinching terms the tragedy that is modern Russia.

Words Will Break Cement: The Passion of...

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I Hate Thanksgiving!

(1) Comments | Posted November 27, 2013 | 4:33 PM

There, I said it. So deal with it.

Thanksgiving was a day I dreaded as a child. My family included some very serious drinkers, and Thanksgiving was their day to cut loose. I remember my uncle's barbed tongue (he would pass away from alcoholism at age 52), other relatives...

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Overpaying High-Flying Indie Authors Fails; What Will Those Silly Major Publishers Try Next?

(1) Comments | Posted November 14, 2013 | 2:56 PM

"Where's my Fifty Shades of Gray?"

You could hear disgruntled publishers pounding their desks from one side of Manhattan to the other. They all recognized, even though they didn't want to put it in words, that their ability to identify the next hot book had withered. Little that they...

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When Apple Became Microsoft, and Other Business Tragedies

(0) Comments | Posted October 11, 2013 | 12:52 PM

Steve Jobs was a hologram -- you could see in him whatever you wanted to see. Visionary, mean boss, bully, genius of the century -- all were true.

The sad thing is that his company, just a year after his passing, has surrendered what made it special.

The...

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Why Did Jews Become Moneylenders? Because They Could

(20) Comments | Posted October 7, 2013 | 9:41 PM

David Mamet writes that there are two kinds of places in the world: places where Jews cannot go, and places where Jews cannot stay.

So how exactly have the Jews survived?

According Maristella Botticini and Zvi Eckstein, authors of The Chosen Few: How Education Shaped Jewish History, 70-1492 (Princeton University...

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A Great Heart Stops Beating, Thousands of Tiny Hearts Beat on

(0) Comments | Posted October 7, 2013 | 11:59 AM

Lauren Winkler died Sunday evening in an private jet crash at Santa Monica Airport described by investigators as unsurvivable. Lauren was a fundraiser and executive for an organization called Save A Child's Heart, which provided free open-heart surgery in Israeli hospitals for children from Africa and the Middle...

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Forever de Young: Impressions of a San Francisco Impressionist Exhibition

(1) Comments | Posted August 28, 2013 | 11:01 AM

"I don't really care for the Impressionists," my luncheon companion told me, in world-weary tones, after my visit to the Impressionists on the Water exhibition at San Francisco's de Young Museum's Legion of Honor. She added, disdainfully, "They're too bourgeois."

Irony of ironies: today, 150 years after appearing...

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Is Yasiel Puig's All-Star Nomination the End of Civilization as We Know It?

(8) Comments | Posted July 10, 2013 | 3:45 PM

If you don't follow baseball, you may be unaware of the controversy simmering around Dodgers rookie Yasiel Puig. He came up from the minors less than two months ago, has played on a level comparable only to that of the early Joe DiMaggio, and has singlehandedly (okay, with both hands)...

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Done

(2) Comments | Posted July 1, 2013 | 4:05 PM

Two months, two days, ten hours and fifteen minutes after the opening gun of the 2013 Boston Marathon, I finally crossed the finish line on Boylston Street and completed my race.

2013-07-01-finish.jpg

As everyone knows, the Boston Marathon became synonymous with terror and tragedy when...

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In New York, The Real Vanity Publishers Converge

(9) Comments | Posted June 5, 2013 | 6:11 PM

I haven't had a drink or smoked pot in more than two decades, but I am more than willing to toss away my sobriety if the publishers who gathered at BookExpo America last week would share with me some of the high quality ganja they were undoubtedly passing around.
...

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Where Have All the Great Communicators Gone?

(0) Comments | Posted June 5, 2013 | 3:59 PM

Did you ever notice that whenever people provide examples of great communicators, they inevitably reach back half a century or more to the usual suspects: FDR, Churchill, JFK, RFK, Dr. Martin Luther King, Jr.

Hasn't anybody said anything worth remembering in the last 50 years?

With the exception of Ronald...

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What to Give Your Grad This June: A Taste of Reality

(1) Comments | Posted June 3, 2013 | 9:39 AM

Parents want two things of their newly-minted college graduate offspring: that they get a job, and that they don't move back home. Here's a short list of books guaranteed to get them off your couch and into the working world. As a bonus, these books will also help replace the...

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Why Is a Gazillionaire Like David Stockman the Smartest -- And Angriest -- Guy in the Room?

(0) Comments | Posted May 28, 2013 | 11:13 AM

David Stockman is pissed. Seven hundred forty two pages worth of pissed. And he wants you to know it.

If you're under 30, Stockman was once famous for daring to criticize then-President Reagan's economic policies. Stockman was the budget director, and for his truth telling he received a one-way...

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Pat Summerall: 'And He's Gone'

(5) Comments | Posted April 17, 2013 | 6:36 PM

Before Pat Summerall became a legend among football announcers, he was a giant among football players. A two-way player on the 1958 New York Giants, he held the unique distinction of being the only athlete in football history to be coached the same season by the ultimate brand names in...

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Heartbreak Hill

(40) Comments | Posted April 15, 2013 | 7:48 PM

I was at mile 17 of the Boston Marathon when a runner looked up from her cellphone and said, in disbelief, a bomb went off at the finish line.

I was running with a small group of people through the Newton hills at the time, the last...

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Why Is Barnes & Noble Still Bringing a Knife to a Gunfight?

(68) Comments | Posted April 13, 2013 | 11:34 AM

Barnes & Noble is fighting the good fight, as did George Custer, the Light Brigade, and the 1962 New York Mets before them. And like all of those famous losers, B&N is still going down big time.

The bookstore chain has just announced a new publishing platform for the...

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Why Publishers Have the Blandest Brands in All the Land

(0) Comments | Posted March 8, 2013 | 11:01 AM

Publishers love to publish books on branding, because it's such a hot topic in the business world today. The question you have to ask is why publishers don't bother reading the books they publish.

Every industry in the known universe rises and falls on the strength...

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What American Export Do the Chinese Crave, But Even Their Money Can't Buy?

(2) Comments | Posted March 5, 2013 | 2:37 PM

What do the Chinese want that we Americans take for granted?

And why is China far more interested in Bill Rehnquist than Bill Gates?

The evidence is in from Amazon China: Herman "Obe" Obermayer's biography of the late U.S. Supreme Court Chief Justice William Rehnquist has been a bestseller in...

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Why Your Gardener's Kid Will Never Go to Harvard, and Why Your Kid Will

(0) Comments | Posted March 1, 2013 | 8:45 AM

It's not your genetics or even your IQ that determines your future, says Charles Murray.

It's your zip code.

In his outrageous and highly entertaining book, just released in paperback, Coming Apart: The State of White America 1960-2010 (Crown Forum), Murray argues that only the wealthy live the virtues and...

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