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Michal Tsur

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How to Employ Women in the Tech Industry

Posted: 09/12/2012 1:30 pm

As the burgeoning tech industry continues to do its part to create jobs in a struggling U.S. economy, a major portion of the population has been mostly left out of the tech boom. Despite playing an early role in tech's expansion in the 1990s, women are currently a noted minority in the industry -- an issue that must be addressed immediately.

Although technology jobs are predicted to grow faster than all other jobs in the next decade -- up to 22 percent, according to National Center for Women and Information Technology (NCWIT) -- the field has historically lagged behind when it comes to equal gender representation. Women aren't studying tech, and those already in the industry are leaving.

Although women held 57 percent of all positions in the U.S. workforce in 2008, they held a meager 25 percent of tech jobs -- down from 36 percent in 1991. That same year, women earned only 18 percent of all computer and IST bachelor's degrees -- a fall from 37 percent in 1985.

The "woman problem" in the tech industry is obvious, so how do we fix it? Too many experts addressing this issue assume it's a pipeline problem, meaning there aren't enough female tech professionals to begin with to mentor young women, and therefore substantially fewer women are pursuing tech education at a young age. Such experts believe increasing the number of women in computer science and other engineering educational programs is the answer.

Recruiting young women to the hard sciences is important, but there are other ways to address the female drought in tech that don't require waiting twenty years to see results. After all, the problem is only increasing, and rapidly -- a recent article in the New York Times highlighted how women currently in tech are leaving the industry in droves. We need to address this problem by encouraging women to get into tech now, not later. We also need to make sure that women stop leaving tech, immediately.

The mythical tech worker

One thing many women don't realize is that jobs in the technology industry are diverse and flexible, and that you do not need to study computer software in order to succeed in the tech industry.

Too many people think women aren't pursuing jobs in tech because they aren't first pursuing the education "needed" to succeed in the field. The fact is, many positions in the technology industry can be learned on the job or at home, rather than through a formal education program. In fact, some of the industry's best coders and hackers do not have formal tech education at all.

Employers need to understand this and begin considering job candidates who may not have exactly the training the job requires, but who are sharp and willing to learn and advance their skills. Women need to understand this, and be more confident about pursuing roles that involve technical skills, and about their ability to pick up tech lingo and capabilities.

Re-inventing tech education

Employers need to clarify to women -- in their job descriptions and recruiting process -- that the tech industry is not all about formal tech education. There are a number of ways workers can build their skills now, without pursuing a four-year degree. Government grants are available to help those who want to gain tech training, but few know they exist. Women can also pursue opportunities to self-educate as a way to start building their credentials. Codecademy and W3Schools are both options women can pursue now to start on the path to a tech career.

Although women can take a number of steps to start to build their skills without formal training, it's up to tech employers primarily to demystify this industry and be willing to teach new hires skills they need on the job.

Recruiting women

When positions do open up at tech companies, hiring managers are often looking to hire the first qualified candidate who comes their way -- and rightfully so. But companies in the STEM fields should make an active and aggressive effort to find and recruit female employees.

A good philosophy for hiring is to focus on locating intelligent people with the ability to effectively execute tasks. Since talent is scarce, it makes sense to increase your pool of candidates to include those you may not have considered before. Many men prefer to work in environments that include women anyway, and some studies show teams with gender diversity are in fact more successful.

Recruiting professionals requires digging deep into your networks to spread the word about open positions. Consider sending job descriptions out over women-focused tech email lists. Look to provide training for women who may need additional skills, and offer flexible hours for those who require childcare services. Fine-tune your interview process to ensure fairness for female candidates. Creating a more woman-friendly recruiting process requires tweaking, but the benefits diversity brings to your workplace will be worth the effort.

Retaining women

As previously noted, women are leaving tech fields in droves -- 56 percent of women in tech leave at the "mid-level" point in their careers, which is double the quitting rate for men, according to NCWIT. This also robs the industry of strong female leadership and role models. NCWIT says reducing female attrition for only one quarter would add 220,000 workers to the STEM talent pool.

There are a variety of ways tech companies can work to retain women. Encourage junior female employees to pursue opportunities to develop their skills and become more vested in the industry. Or consider rotating assignments so you can ensure women are tackling work that is substantial and challenging. Empower women to be featured at corporate events as speakers or panelists. Perhaps most importantly, make sure to offer highly flexible work schedules with the option for employees to work remotely. This helps those who may have families tremendously, and will result in dedication and motivation from your employees. It is also important to encourage women in management positions to remain connected to their job after giving birth, even just partially. They should retain certain responsibilities that can be fulfilled remotely.

Remember, retention efforts should be made constantly, so incorporate these practices into the company culture.

The tech industry needs female talent, and cannot afford to miss out on this segment of the population. Why wait to solve this problem? Enough talking about only long-term solutions, particularly when our country is failing in basic science education anyway. Combating the gender gap in tech requires a combination of factors-- like the ones addressed in this blog post -- to get women started in this industry. The added talent and increased diversity will have positive effects on our companies, economy and society overall.

By Michal Tsur

Dr. Michal Tsur (@michts) is co-founder and president of Kaltura, a leading tech company that has created the world's first open source video platform, transforming the way people work, learn and entertain with video.

 
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01:14 PM on 09/19/2012
As a female software developer, count me in the 'encourage women to pursue degrees in technology' camp. The sexism in this article is unbearable; women should be hired for the same reasons as men.
09:08 PM on 09/19/2012
I agree, the article misses the point entirely. Having worked in 15 developer jobs (in 6 different states) in the last 15 years, I can say from experience that women don't have any problem getting hired and being successful in the tech workplace. The problem starts WAY before it comes time for women to get a tech job. They need to be engaged in junior high and high school so that the interest in the field can be nurtured before they even consider college. There aren't enough females in the tech industry because there aren't enough of them interested in pursuing it. End of story.
04:27 AM on 09/19/2012
I have seen that as H-1b work visas have increased the number of American woman in tech has decreased. Wages are stagnant now too thanks to work visas.
02:36 PM on 09/15/2012
It's not that hard to retain talented female techs. The problem isn't math phobia or the demands of parenthood: it's that IT shops won't correct the hostile work environments. The solution is a commitment from senior management, HR departments, supervisors and managers to recognize and stop mobbing of anyone who's "different" by immature, jealous males in tech. This isn't a matter of chronological maturity, either: some of the worst back stabbers are in their forties and fifties.
02:23 PM on 09/13/2012
How come there are no articles about the lower percentage of women working in construction or plumbing?
11:41 AM on 09/13/2012
Frankly, I think plenty is being done to recruit women into tech.

If the women aren't biting, then I think enough was done. You can't make the horse drink the water.

Black Rhino did hit on one point...and this goes beyond tech. Until we make a workplace culture where a woman can be a career person and a mom, then things won't change. This goes for men too. We need to end the "I needed it yesterday!" mentality that pushes people to work 60-90 hours a week.
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Black Rhino
02:19 AM on 09/13/2012
I've seen this problem up close...the key issue is maternity leave.

In order to advance in tech, you have to prove yourself as a good project manager. Projects usually last 6-18 months. Women between 28-38 are the riskiest to hire, as they tend to drop out of the workforce for a few years to bear children. This screws the sponsors of that project.

In general, it's just safer to either hire a male, or a woman over 40. Given that women over 40 won't have the resumes required...it leads to fewer female hires.
11:05 PM on 09/12/2012
The IT industry has no problem with female talent, so this article is begging the question.

Whether there are 0 women or 99% women makes no difference as long as the work gets done. The only people who have problems are would-be social engineers and people who bought into the "diversity is a rainbow" speech they heard at school.
10:20 PM on 09/12/2012
Why do they need women when they can just hire qualified men? In fact real current problem is a lack of men in getting degrees. Why don't we see a section of huffpo addressing that? Men need to stop wasting their time trying to please women. The time for chivalry is over, besides it was a sexist tradition to begin with. If men want to be productive and help their society they can start by mentoring struggling young boys.
02:03 PM on 09/12/2012
Also, when women think about careers in IT they immediately think coding and network engineering, etc and are turned off. Women need to realize that there are many career options in technology that are not "techie". There's project management, PMO, relationship management, sales, etc.

And also, I have to disagree with the writer, and many others, in regards to one thing, there isn't a recruiting/hiring issue. Technology companies and IT departments want to hire women, and in many cases will hire a woman who might have less technical qualifications than her male counterparts just for the sole purpose of having a woman.
02:21 PM on 09/13/2012
Wouldn't it be sexist to hire someone with less qualifications than other applicants just because of their sex?
01:50 PM on 09/12/2012
My advice: don't make special preferences to hire any demographic for a tech position. With special treatment, you'll get an activist who cares more about social engineering than moving the firm forward. Then come the special needs. You have to encourage these people to stay interested in the job! (that is really what is says in the article) If there is a woman problem in tech, it can be solved by making no preference for anything other than achievement and high performance, with no special favors for groups who think they are entitled.