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Michele Masterfano
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Michele Masterfano is a Associate Clinical Professor at Drexel University in Philadelphia, Pennsylvania. She teaches strategy and entrepreneurship to both undergraduate and MBA students. She also teaches online for Saint Leo University, where her courses cover marketing topics such as social media marketing and consumer behavior. Many of the online students at Saint Leo are active or retired military.

Her early career found her at AT&T, where she managed organizations in marketing, sales, and strategy and business planning. She also worked in the consulting division, where she worked on projects for United Airlines, and several other large corporations; she began her tenure in what was then called the Bell System within Bell Laboratories as a Member of Technical Staff in a systems engineering organization. After leaving AT&T in 1998, she began consulting independently, working with Fortune 500 companies until she began focusing on entrepreneurial start-ups. She started working with these firms in developing marketing plans, but soon shifted her focus to business planning. She was responsible for writing or refining dozens of business plans for startup companies, virtually all of which were focused on raising outside financing, both debt and equity.

Michele had started teaching part-time at some of the universities in the greater Philadelphia area in 1999 and quickly fell in love with it. This prompted her to obtain her doctorate so she could teach full-time, and thus began her career at Drexel University.

She holds a Doctorate in Business Administration (DBA) from Argosy University Sarasota, an M.S. in Management Science from Lehigh University, and a B.A. in Liberal Arts from Pennsylvania State University. She blogs at www.masterfano.com/blog.

Entries by Michele Masterfano

Are Entrepreneurs Manic?

(0) Comments | Posted January 8, 2014 | 3:08 PM

Several years ago, I heard an interesting talk by John D. Gartner, Ph.D., a psychiatry professor at Johns Hopkins University Medical School and a practicing clinical psychologist. He talked about having been interested in studying entrepreneurs; actually, in reading the introduction to his book,

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Rating and Ranking in Performance Appraisals

(2) Comments | Posted December 4, 2013 | 5:59 PM

If you've worked under the annual ritual of ratings and rankings, you know how tough it is, both from the managerial side and the employee side. It is very hard to hear that you are rated average and low in the rankings, and it's equally tough to take part in...

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Staffing for Strategy Development

(0) Comments | Posted November 4, 2013 | 8:46 AM

Strategic planning is essential to companies large and small. Large corporations have strategic planning organizations; smaller companies rely on the senior management team or the owner to do the strategic planning. The development of a strategic plan requires both analytical ability and therefore should not be staffed entirely by financial...

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Unions: The Good, the Bad, the Ugly

(3) Comments | Posted September 17, 2013 | 2:42 PM

First, full disclosure: My father was a proud Teamster, member of Local 384 in East Norriton, Pennsylvania, rising from truck driver to shop steward to business agent. I remember hearing that he could have been elected president of the Local if he ran against his ticket in the...

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B Corps: What's the Use?

(2) Comments | Posted August 26, 2013 | 11:41 AM

About three years ago a new form of corporation -- a B Corp or Benefit Corporation -- came into being for those companies that wanted to make prominent their social or environmental mission while still being a for-profit enterprise. The new legal form, it was felt, was needed because "regular"...

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Why Are American Workers Being Left Behind?

(361) Comments | Posted August 8, 2013 | 11:43 AM

In a column in Fortune Magazine last month, Nina Easton talked about Congress' efforts at increasing the number of H1B visas and green cards for immigrants. She also discussed efforts to increase STEM (science, technology, engineering, and math) training in U.S. schools. All worthy goals. We should increase...

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Onboarding -- Are We Doing it Right?

(1) Comments | Posted July 10, 2013 | 6:13 PM

I've started a lot of new jobs in my career; I transferred around, on average, every 18 months when I worked for AT&T in the 1980s and 1990s, and then worked part-time for a few universities before settling down at Drexel University. So I've had a lot of experience with...

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Customer Service Meets Social Media

(9) Comments | Posted June 12, 2013 | 3:15 PM

Customer service has been on my mind lately. Bad customer service, that is. I recently cancelled a local newspaper, asking for a refund of the remaining balance in my account; it not only took two months to get that refund, it took me threatening to out them on this blog....

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Can Business Be Fun?

(0) Comments | Posted May 28, 2013 | 10:51 AM

A long, long time ago in a land far, far away... O.K., that's corny. But that's how it feels, because I'm going to talk about a performance review I had at AT&T back in the late 1980s. I had always gotten really good performance reviews. I have also always been...

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Know Your Audience

(0) Comments | Posted May 22, 2013 | 12:46 PM

Business people seem to spend their lives making presentations, both formal and informal. Many of us get to the point where we think we can "wing it" in practically any meeting or venue. That's generally not a good idea, though.

One of the problems with winging it is that we...

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Is Social Media Really Marketing?

(15) Comments | Posted May 13, 2013 | 10:17 AM

I spent a lot of my career in marketing, and I teach a few marketing courses. I can talk about the foundational aspects of marketing all day long: the 4 Ps, integrated marketing communications, consumer behavior, and so on. Has social media obviated the need for some or all of...

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