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Mike Bellamente
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Mike is the founder of, a marketing and sustainability firm in Portsmouth, New Hampshire. Mike is also the director of Climate Counts, a consumer outreach organization that rates corporations on how well they measure, reduce and report their greenhouse gas (GHG) emissions. In February 2012, Bellamente was named to Ethisphere’s 2011 list of 100 most influential people in business ethics.

Entries by Mike Bellamente

Another Year to Give Thanks... For Holiday Deals!

(1) Comments | Posted November 23, 2015 | 2:28 PM

With each passing year, retailers become increasingly audacious in their quest to exploit the holiday season for profit. Come Halloween signs of Christmas abound, and by the time Black Friday rolls around, the yuletide shopping season is already in full flight. But what began as a well-orchestrated marketing ploy of...

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Apple's Climate Stance Signals Hope for Brave New World

(2) Comments | Posted March 17, 2014 | 6:03 PM

In the court of public opinion, optics matter. And when the world's most visible company publicly recognizes its role in addressing climate change, people notice.

Can leadership from popular brands alter how we think about climate change?

By all accounts, Apple CEO Tim Cook was visibly unnerved...

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Just in Time for Christmas, a Carbon Study That Will Knock Your Stockings off

(3) Comments | Posted December 18, 2013 | 3:08 PM

If a company claims that it plans to reduce its carbon footprint 15 percent by 2020, is that good? Better yet, is it enough?

This is the question we sought to answer in the latest collaborative study from Climate Counts and the Center for Sustainable Organizations called...

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Climate Counts Heads North in Search of Great White Hope

(25) Comments | Posted October 16, 2013 | 8:02 PM

For years, whenever the topic of climate change arises, it is seemingly always juxtaposed with an image of a polar bear; usually a starving one, or one that is clinging to the very last outcropping of sea ice on the North Pole as an unwitting poster child of man's greatest...

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Companies Unite in Call for U.S. Climate Change Policy

(3) Comments | Posted April 11, 2013 | 12:57 PM

Leaders from the business community made one thing clear when they came together on Wednesday to announce a 100-day corporate campaign in support of climate change policy: This is not a right or left issue. It is not about appealing to a base of liberals or conservatives. According to signers...

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NASDAQ, Walmart Offer a Dose of Reality on Green Business

(0) Comments | Posted February 26, 2013 | 3:31 PM

If you're an optimist about the state of green business, don't read this.

Shit. You're still here.

To put it bluntly: it's not working. That's the rose-colored takeaway of last week's GreenBiz Forum in New York City.

We've succeeded in building an entire industry of sustainability professionals, individually...

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5 Tips for Handling Climate Skeptics in 2013

(493) Comments | Posted January 16, 2013 | 11:01 AM

While the New Year brings with it a general sense of optimism, for those of us in the climate change business it also means another year competing against any schnook with money and a billboard to address the American people (see the Heartland Institute).

When it comes...

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Levi Strauss Quietly Announces Climate Change Strategy

(13) Comments | Posted October 23, 2012 | 2:18 PM

When an iconic figure makes a bold statement, conventional wisdom suggests that the statement is meant to be heard. Lady Gaga didn't don a meat dress to the 2010 MTV music awards because it was high fashion, just as Iran isn't necessarily enriching uranium to advance their stock in nuclear...

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A Typical Day for an Average Guy

(0) Comments | Posted July 23, 2012 | 7:44 PM

It's 7:08 a.m. when I'm jolted awake by the moans of a wounded sea cow from down the hall.

My four-month old daughter is battling some bizarre foot and mouth ailment and her cries lack their normal verve. I've agreed with my wife to split shifts -- working and...

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Protecting the Business: Why Conoco, Caterpillar, and Exxon Resort to Double-Talk on Climate Change

(13) Comments | Posted July 13, 2012 | 11:20 AM

When Galileo promoted the idea that the earth revolves around the sun in the 1600s, the church rejected his claims as heresy and subjected him to a lifetime of house arrest. Understandably, such theories could contaminate the minds of good Christians, and would therefore be bad for business.


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Wells Fargo "Green Economy" Pledge Signals Shifting Tide

(2) Comments | Posted May 2, 2012 | 1:39 PM

When lending institutions (like banks) trumpet their commitment to environmental stewardship, they find themselves subject to the proverbial "sniff" test. It is one thing, for example, to offer paperless banking as a means of satisfying the eco-conscious consumer, but it requires a much higher degree of commitment to, say,

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On Climate Messaging, the Devil Is in the Details

(33) Comments | Posted April 2, 2012 | 12:07 PM

If climate change is humanity's greatest challenge, a close second must be uniting people around the common goal of overcoming it.

As a country, the United States has proven inept at tuning out pundits, skeptics and even presidential hopefuls intent on clouding the climate issue. It has...

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Sustainability Runs Deep in Ethics Ranking

(0) Comments | Posted February 10, 2012 | 11:19 AM

Of those named to Ethisphere's "2011 100 Most Influential People in Business Ethics" last month, readily apparent is the occupational diversity of the field. Rare is the occasion that one sees the likes of Michelle Obama (#53) and Stephen Colbert (#48) listed alongside the...

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In New Hampshire, a Primary Need for Climate Discussion

(48) Comments | Posted January 10, 2012 | 6:01 PM

In the lead up to the GOP New Hampshire primary, one thing has become abundantly clear: climate change has few friends in this field of candidates.

So visibly absent is the subject of climate change from ongoing stump speeches that New Hampshire scientists -- representing institutions such...

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The Other News Corporation Scandal: Climate Hypocrisy

(8) Comments | Posted November 17, 2011 | 6:29 PM

For those following the News Corp hacking scandal in the UK, accusations of shady journalism and immoral business practices are percolating up the chain of command into executive management.

While the son of media mogul Rupert Murdoch answers to British lawmakers about his knowledge of internal phone hacking...

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