The author of GameChangers – Improvisation for Business in the Networked World, and the co-founder of GameChangers, LLC, Mike Bonifer has consistently been in the forefront of emergent media in the workplace.

A graduate of the University of Notre Dame with a degree in Business and Philosophy, he has been a writer, director, producer and creative executive in entertainment and the internet for most of his career.

Beginning with his work as the publicist for the motion picture TRON, and his association with Toy Story, through a stint as the Chief Storyteller for 2007’s Live Earth concerts for the environment, his work at the edges of emerging business cultures has given him tremendous insight into the creation of wealth in the Networked World.

Past and present clients include The Walt Disney Company, Universal Studios, DreamWorks, Frito-Lay, Merrill Lynch Japan, Mountain Dew, Franklin-Covey, Hot Topic, Smithsonian Online, News Corporation and a host of smaller, innovative new media and marketing companies like ignition, Inc., Twelve Horses, Physicians Health, and Astrotext.

In creating GameChangers, he has produced a curriculum that helps organizations and entrepreneurs perform innovatively and successfully in the new realities of the global business economy

Blog Entries by Mike Bonifer

How a Team of Rivals Collaborates

2 Comments | Posted December 3, 2008 | 05:02 PM (EST)


A lot has been made of Team Obama's casting of the key roles in the new administration. There is astonishment aplenty out there that he's put together a team of such strong personalities and former rivals. This is so different, after all, from the Bush doctrine of punishing one's rivals,...

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Getting to Work

3 Comments | Posted November 6, 2008 | 01:51 PM (EST)


Barack Obama, February 10, 2007: "And if you will join with me in this improbable quest, if you feel destiny calling, and see as I see, a future of endless possibility stretching before us; if you sense, as I sense, that the time is now to shake off our...
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Crossroads of America

Posted October 22, 2008 | 12:47 PM (EST)


In the title sequence of the movie Hoosiers, Norman Dale, played by the great Gene Hackman, stops twice at a crossroads in rural Indiana to get his bearings. He is a man with a past that he's trying to put behind him, and all he's got to do it with...

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How Obama's Improvisation Trumps McCain's Script

1 Comments | Posted October 7, 2008 | 02:09 PM (EST)


We live in a Networked World. A person doesn't have to look beyond the current global roil in the financial markets to see it. Almost everyone's business these days gets conducted at least in part via internet-enabled networks. Being productive in this fluid, hyper-connected environment calls for different kinds of...

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The Six Wise Men of Washington

1 Comments | Posted October 1, 2008 | 11:35 AM (EST)


There were six men of Washington
To Wall Street much indebted
Who convened to pass a Bail-Out Bill
That no one else had vetted
If it doesn't pass, they promise us
Financial Armageddon.

The first approached the Bail-Out
Like a charity event
...

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Thank You, Comedians!

2 Comments | Posted September 30, 2008 | 02:12 PM (EST)


In the Age of Irony, there is no such thing as just a pig. It's what kind of joke you make about the pig that gets your point across. Its your meta-pig that counts.

Most of what passes for political discourse in the mainstream news media is either packaged, bought...

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Letter to the Undecideds

Posted September 18, 2008 | 10:39 AM (EST)


Dear Undecideds,

A lot of you are hurting. Some of you are people I know and love. Just like you do, I fret about this mess we're in, what with the banks failing, and people losing their homes, their savings, their jobs, their pensions. We've got the terrorist threat that...

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Not a Hail Mary, a Fumblerooski

Posted September 1, 2008 | 06:26 PM (EST)


People are calling Sarah Palin's candidacy a Hail Mary pass by the Republicans. It is a high-risk, high-reward play made by an over-matched team, true. But the football analogy is not a Hail Mary play, it is a Fumblerooski.

Most people are familiar with the Hail Mary play, immortalized...

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Lessons for Obama

Posted August 27, 2008 | 03:10 PM (EST)


This is how we do it, said the Political Masters to the Eager Student. Watch and learn.

Stub Up, Young Candidate. Look at how stubborn we are. You cannot get rid of us. No one can. As moss is to the rock, so are we to the body politic. You,...

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It's the Energy, Dummy!

Posted August 6, 2008 | 12:37 PM (EST)


It is the energy generated by human beings, and not something found in the ground, the air, the sun or a reactor, that makes the difference between success and failure in most endeavors. Being president of the United States included.

No matter which candidate gets elected in November, more drilling...

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Mr. America

Posted July 28, 2008 | 03:19 PM (EST)


The Legion of Conservative Blowhards -- Rupee the Rich, Colder the Ice Queen, Headrush the Heckler, and Shrill the Screamer -- sit at a leather-upholstered booth at the Blood Rare Steak House, swirling martini glasses, pinkie rings and pearls glittering against crystal and candlelight. Colder smokes a cigar. Headrush cracks...

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Campaigning in the Networked World

Posted July 19, 2008 | 12:15 PM (EST)


As the first U.S. presidential candidate in the general election with a post-TRON education, and the first adept at using the internet as a media and fundraising engine, Barack Obama continues to demonstrate that he and his team have the chops to relieve the U.S. government of the inflexible and...

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George Bush's Post-Election Checklist

Posted July 15, 2008 | 11:56 AM (EST)


1. Make Exxon guy buy Crawford ranch at hefty profit for Laur 'n me.

1A. Get Texaco dude to sell Laur 'n me a place in Dallas, cheap. A big place on a golf course and a lake with a dock you can water ski from with a coach...

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The Problem With Human Candidates

Posted July 11, 2008 | 03:54 PM (EST)


At first, I thought Frank Rich's recent New York Times article "Wall-E for President" was a pop tune that wasted Rich's rich voice.

But I changed my mind. (Drudge Headline: PERSON CHANGES MIND!)

While one might argue that he sang it a bit off-key, Rich's song was not, as...

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The Case for Hillary Clinton

Posted June 23, 2008 | 10:49 AM (EST)


As a believer that Barack Obama is the presidential candidate most likely to pilot the mothership that is the U.S. government away from the black hole that is the Bush administration, I, like many Obama supporters, did not like where Hillary Clinton let her campaign go. Her cynical insinuations about...

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Review: Sons and Other Flammable Objects

Posted June 12, 2008 | 05:47 PM (EST)


I have always liked stories that go where I've never been and make me feel welcome and at home there, more so than, say, stories of the "I really enjoy the fact that I wasn't born during the Inquisition" variety. Now, after reading Sons and Other Flammable Objects, an absolutely...

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The GameChanger and The Player

Posted June 10, 2008 | 05:04 PM (EST)


The GameChanger is coming off a campaign that ran for seventeen months across the world's media networks, generating transactions worth what must have been billions of dollars. At the age of 46, he is the most accomplished performer a majority of voters have ever seen on the political stage. He...

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The Microhoogle Scene: An Analysis

Posted May 29, 2008 | 12:20 PM (EST)


Say what you want about its world-dominating motives or its artless means, Microsoft's game is no secret to anyone, and in that sense, it is a very transparent and authentic brand. That's often all you can expect from a negotiation. Microsoft's game is We Own the Platform and the Rest...

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Take Off That Hat, Dick Cheney

Posted May 23, 2008 | 06:57 PM (EST)


The litany of losses suffered by the nation under the Bush-Cheney administration has been -- and continues to be -- well-documented. To that list we now have one more addition. It does not sear the heart like the loss of a child in a senseless war, or rip your pins...

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Just Like High School

Posted May 15, 2008 | 09:44 AM (EST)


Her boyfriend had been one of the most popular and best students in the history of Just Like High School. He played first-chair saxophone in the Just Like High band. He won Anything That Got Decided By a Vote or a Debate. He got elected Governor of Boys State, and...

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