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Mike Bonifer
Mike Bonifer is Chief Creative Officer and co-founder of bigSTORY, the first company in the world to offer a commercial application of quantum storytelling, the science of how stories live in the world, influence behaviors and shape the future.

Entries by Mike Bonifer

Rudy vs. Freddie: Notre Dame vs. Texas in the Story Bowl

(6) Comments | Posted September 4, 2015 | 12:03 PM

This weekend, the teams of two legendary football programs will lock up in South Bend Indiana, when Texas visits Notre Dame for a game between teams and coaches with lots of questions that need answering.

When teams as storied as these compete, the narrative resonates through time,...

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Trump: The Stall for a Pickpocket Candidate

(1) Comments | Posted July 22, 2015 | 2:03 PM

In pickpocket lingo, the "stall" is the person who distracts the vic(tim) and holds his or her attention so that the cannon (pickpocket) can make the dip. From a 2006 Vice post called Pickpocket Pointers:

The vic bumps into the stall and falls into a forward-leaning position. The...

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Flag Language

(0) Comments | Posted June 25, 2015 | 4:08 PM

Flags are, of course, symbols. They fit into a level of communication that, in our practice of quantum storytelling, we call Meta language. Meta language uses symbols (above and beyond the idea that all language is symbolic) metaphors, analogies, comparisons and other broad frames of reference to connect lots of...

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Welcome to Fergustan

(2) Comments | Posted August 15, 2014 | 5:33 AM

Occasionally I look at online videos even as I understand that the mirror neurons of my brain will absorb energies from watching them that are not necessarily good for me. This happens most often when "mainstream news" consists of crimes against humanity. Not the hipster game, Crimes Against...

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Red and White: A Love Story

(0) Comments | Posted March 27, 2013 | 5:13 PM

Red met White in a Keith Haring painting in 1982. They saw each other again that same year in one of the light cycles from the movie, Tron. Red was like, call me, and White was all like, I don't call, I return. So Red called, and White returned, and...

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Guns of My Father

(2) Comments | Posted January 17, 2013 | 11:14 AM

To this point in time, and I hope this never changes, the person with more gun experience than anyone I have ever known, was my father, Robert Lee Bonifer. In World War II, "Cowboy Bob," (as he was known back home in Ireland, Indiana, for his love of horses and...

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Election 2012: Ayn Rand vs Viola Spolin

(11) Comments | Posted November 5, 2012 | 11:22 AM

Ayn Rand, you say? Is that what you say?

When it comes to productive avenues for innovation and growth, especially in the current economic climate, the Rand approach is a recipe for personal and organizational chaos and aimlessness. Here's why:

What Ayn Rand created was, and still is, fiction. It...

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Slow Playing The Whale

(3) Comments | Posted September 19, 2012 | 11:38 AM

With 48 days to go before the presidential election, we need to dial down our narrative hysteria over Romney/Ryan's careening choo-choo, and just let it derail of its own confused accord. Those of us who see how the ol' R& R has completely uncoupled from reality don't ride that line...

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The Amish Antidote

(0) Comments | Posted September 7, 2011 | 6:08 PM

This weekend, we will see billions of dollars in media time, politician time, Homeland Security time, Pentagon time, NFL time, and the cost of our collective attention, spent on remembering 9/11. Most of it will be the 'Never Forget, Never Forgive' kind of remembering. We can already hear...

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Cenk Uygur Has a Tree in His Head

(40) Comments | Posted September 2, 2011 | 7:22 PM

Cenk Uygur has a tree in his head.

I am currently studying the world-shaking work on storytelling in organizations by Dr. David Boje, who teaches at the College of Business at New Mexico State University in Las Cruces, N.M.

In the draft manuscript for his...

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Drew Westen's Tension

(5) Comments | Posted August 11, 2011 | 11:53 AM

In a cosmetic sense, I agree with some of some of what Drew Westen wrote in his widely-circulated New York Times piece this week about President (vs. Candidate) Obama's 'passionless' storytelling since getting elected. Westen's essay, however, has one glaring omission that pretty much neuters his entire argument,...

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Analysis: 'The Birth Certificate Scene'

(2) Comments | Posted April 28, 2011 | 4:20 PM

To understand the leadership style modeled by President Obama, it helps to look at it through the lens of improvisation. Not improvisation as in Second City comedy, or 'making it up as we go along.' Improvisation as collaborative problem solving. Like jazz. Questing after the music that only our combined...

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Letter From an Angry Mother

(2) Comments | Posted April 14, 2011 | 10:19 AM

Dear Children,

I know you are busy with your lives and your careers and such, and you know I'm not one to meddle or nag. Live and let live, that's my motto. But as your Mother I've got to tell you that your behavior lately has...

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How to Kick Yeahbut

(0) Comments | Posted March 21, 2011 | 3:19 PM

A business narrative, like a theater performance, consists of a series of scenes. These scenes can often go on for extended periods of time, and take place concurrently (Operations) intermittently (Reviews) or asynchronously (Help Desk). They always have an audience. The audience can be 'internal' (inside the company),...

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Revolution 2.0

(0) Comments | Posted February 11, 2011 | 4:40 PM

Wael Ghonim, Google's marketing manager for the Middle East and North Africa, had been held captive by the Egyptian government for 12 days. Recently released, he has been doing interviews describing what's going on his country in which he describes it as an internet revolution, 'Revolution 2.0' is the name...

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Egypt Needs the E-Team

(1) Comments | Posted February 1, 2011 | 3:00 PM

T.H. Culhane rocks the Middle East like no one else I know. I mean he literally rocks the Middle East. A few years ago, on a U.S. State Dept.-sponsored tour, he road-tripped through Egypt and other Middle East countries with Solar Circus, a rock band formed by his brother Michael...

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Power Moves

(0) Comments | Posted November 30, 2010 | 9:26 PM


This photo, featured on the 11.30.10 HuffPost landing page, is one of my favorite politically-themed photos of the year. It depicts a perfect little scene. Whoever took it for Getty Images deserves a prize. Its composition is precise, balanced and economical. In terms of...

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Who's That Guy Behind Colbert?

(3) Comments | Posted September 27, 2010 | 4:08 PM

Last week, our mutual friend, the fabulous Eve Serena Fizzinoglia, posted a link on Facebook congratulating Opus Moreschi for his appearance during Stephen Colbert's funny-with-a-purpose Congressional testimony on the status of immigrant farm workers. Opus performing? What was Eve talking about? Definitely...
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Social Media Week: Shift Will Happen

(1) Comments | Posted September 17, 2010 | 5:26 PM

It's human nature to name things, so we had to come up with a name for what we turned around one day and discovered everyone else doing -- Tweeting, Facebooking, YouTubing, Digging, Etsying, You-Name-It-ing, basically platforming the hell out of the internet as a way to participate in the new...

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Breitbart's Game

(18) Comments | Posted September 16, 2010 | 6:00 PM

An analysis of Andrew Breitbart's game, after his talk at the METal (Media, Entertainment & Technology Alliance) breakfast this past August in Marina Del Rey, California...

Impressively balancing a thick databook on a chunky thigh while half-sitting on a barstool, Breitbart waves his hands a lot when he talks. He's...

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