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Mike Cassidy
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Mike Cassidy is the storyteller at BloomReach, a Mountain View, Calif., big data, machine-learning company that is changing the way consumers shop and retailers sell. He is a former business columnist for the San Jose Mercury News, where for years, he chronicled the rise and fall -- and rise and fall -- of Silicon Valley. His business and column writing has been honored with several journalism awards and he shares the Pulitzer Prize for general news reporting with his Mercury News colleagues.

Entries by Mike Cassidy

Will Silicon Valley Save the Newspaper of Silicon Valley?

(4) Comments | Posted October 20, 2014 | 6:36 PM

When I wrote five years ago that the San Jose Mercury News was in trouble, I had no idea what trouble was. The peril for the paper of Silicon Valley has certainly intensified since then.

The talented staff continues to dwindle. (It's roughly one-quarter of the size it...

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Brad Stone Tells Retailers That Amazon Can Kill Them or Teach Them

(0) Comments | Posted October 3, 2014 | 11:45 AM

If anybody knows Jeff Bezos and his Amazon empire, it's writer Brad Stone, who wrote a detailed book about the twin American icons and was introduced at the annual Shop.org Summit this week as a leading Bezosologist.

But if the e-commerce professionals packing Stone's keynote speech were looking...

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What Baseball Teaches Us About Big Data

(0) Comments | Posted September 8, 2014 | 2:12 PM

Let's face it, Major League Baseball -- and those who follow it -- like tradition.

Baseball is all about poetry in motion, the cut of the grass, the timelessness of the game, the historic heroes and the manager's gut. Sometimes, a manager just has to go with his gut. He...

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New York City Doesn't Suck: Who Knew?

(2) Comments | Posted July 28, 2014 | 5:08 PM

All right. All right. I heart New York. Yes, more than I ever thought I would.

Unlike so many, the big city known as the Big Apple was never a place I longed to go. Maybe that's why it took me until now to make my first trip there as...

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Tablets' Coming Dominance Sign of Fast-Twitch Nature of Retail

(0) Comments | Posted July 18, 2014 | 8:52 AM

Gartner's recent proclamation that tablets will soon overtake PCs in the global market was hardly shocking.

Mobile devices have increasingly become the go-to device for the growing number of global citizens who live their lives online. Big PC players, like Intel and Hewlett-Packard, have been bracing for the...

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Future Looks Bright From Silicon Valley

(0) Comments | Posted July 10, 2014 | 2:39 PM

Maybe embracing the future is an occupational hazard of working for a Silicon Valley high-tech enterprise. Or maybe it's inherent in our times -- times when the pace of change and stunning innovation seems to accelerate hourly.

But I found myself nodding enthusiastically while reading (in the print edition, no...

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In the Future Will Shopping Be a Thing of the Past?

(1) Comments | Posted June 16, 2014 | 2:07 PM

When you read about our inevitable march to a world dominated by connected devices, you start to get the idea that when it comes to the Internet of Things, actual shopping might become a thing of the past.

Could the day come when the products we need arrive at our...

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The Future of Shopping Looks Like a High-Flying Ride

(0) Comments | Posted May 28, 2014 | 11:53 PM

I'm thinking the flying car is right around the corner.

OK, no one at the Gartner Customer 360 Summit 2014 directly predicted an airborne commute anytime soon, but I'm just back from the annual gabfest focused on winning and keeping customers, and from the sounds of things, consumers and those...

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Anita Borg Dinner Shows How Women Can Dominate Computing

(0) Comments | Posted May 27, 2014 | 3:26 PM

At least once a year in Silicon Valley there is a gathering of top technical talent that for one night, at least, turns the world on its head.

Yes, there are speeches and the artfully-arranged plates of so-so food; and the sort of chatter about algorithms, transfer protocols and Hadoop...

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