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Mike Effle
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Mike Effle helped Vendio pioneer software as a service (SaaS) using a cloud based platform to help merchants sell online through multiple channels. Vendio's success led to an acquisition by Alibaba in 2010, at which time Mike was promoted from COO to CEO.

Prior to Vendio, Mike served his country as an officer in the USAF where he managed large scale classified defense projects for the F-16 that still defend our pilots today. He also held various roles at MCI, Boston Consulting Group, and Raytheon. He received his MBA from Stanford University where he was both Ford Scholar and an Arjay Miller Scholar.

Entries by Mike Effle

Five Ways Retailers Can Get Noticed in Crowded Online Marketplaces

(0) Comments | Posted September 18, 2013 | 4:48 PM

More and more retailers are discovering that online marketplaces like Etsy, eBay, and Amazon Marketplace can be cost-effective, high-volume sales channels offering exposure to millions of potential customers. But as the popularity of marketplaces increases, so does competition--for example, there are more than 2 million seller accounts on Amazon alone.

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